Shopify experience: Is the store system worth it?

Online trade is booming and with it different e-commerce solutions. Today, retailers have numerous store systems at their disposal, all of which have their advantages and disadvantages. Choosing the right system is not always easy, and changing at a later date usually involves a lot of effort.

That’s why it’s all the more important to consider the benefits—as well as the pitfalls—of individual solutions up front. In this post, we’ll share our experience with Shopify, gained from more than 10 years of working with this e-commerce platform, and explain what Shopify 2026 can do, how much it costs, what its pros and cons are, and what new requirements—such as the cancellation button—apply to merchants. Key figures, prices, and requirements are linked to official Shopify sources so you can verify them directly.

Millions of businesses in over 175 countries use Shopify. According to Shopify’s quarterly report, merchants generated $115.6 billion in sales through the platform in the second quarter of 2026, marking the fifth consecutive quarter of growth exceeding 30%. In Europe, currency-adjusted growth was 34%.

Shopify test: Important functions at a glance

The store system is a so-called Software-as-a-Service (SaaS) solution. This means that you do not have to install any software on your devices and do not need your own elaborate IT infrastructure. The software is web-based and is provided via a cloud. Using and managing your Shopify online store is done easily from anywhere in the world via the Shopify website or Shopify app.

As a Shopify Plus agency, we have gained some Shopify experience. In the following, we take a closer look at some important Shopify features for online retailers.

Shopify Themes & Designs

Shopify impresses with its simplicity, so even beginners in e-commerce can quickly build an appealing Shopify store. The basis for an attractive store is formed by the prefabricated Shopify themes, which users select and can customize with the help of the Customizer.

A big plus point is that these templates are responsive, meaning they play out on all devices without any problems. This is especially important for mobile use.

If you are not satisfied with the free selection of Shopify themes, you can choose from the numerous paid offerings or hire experts to program an exclusive theme.

“Shopify was the right decision for us, as it enabled us to set up a good international web store very quickly, which we are now expanding and optimizing step by step.” Jennifer Geiss, Head of Shop & Data Management at fahrrad.de

Add and manage products

Besides the design of your Shopify store, your products are the core. Adding and maintaining products should be quick and easy, leaving more time for other tasks.

Shopify makes it very easy to add products thanks to an intuitive interface. The relevant product information (e.g. title, description, media, price and SEO details) can be added easily through an intuitive interface.

By using SKUs and inventory tracking, inventory can be managed efficiently and out-of-stock situations can be prevented. The sale of digital products such as images or templates via download link is not included as standard. To provide your customers with a download link for a digital product, you need an app from the Shopify App Store. A popular and user-friendly solution is the free Digital Downloads app from Shopify. Alternatively, you can also choose from other third-party apps.

Customizable products require a custom field where users can enter text for an engraving or similar, for example. Here, too, you have to take the detour via an app or have the source code adapted by experts.

"We were looking for store software that was flexible enough to meet our complex requirements. At the same time, it had to be easy to use and easy to adapt to new requirements. One not insignificant point was the cost of updates, which had been a real nuisance with our previous online store." - Bianca Hosenfeld, E-Commerce Manager at Neuland

Shopify categories

By using categories, you keep your Shopify online store organized. This setting allows you to group products together.

Shopify can then automatically create a page with the included products for each category based on this grouping. This allows you to automate processes and save valuable time.

Tip: Create a "Promotions" collection to group discounted products together and save yourself the hassle of maintaining promotion pages manually.

"The clear layout [of the store] is particularly well received by our customers."

– Linda Dao, Product Manager at GoTiger

Shopify Payments

Another important factor for your Shopify online store is the selection of suitable payment providers. Different preferences exist in each country when it comes to payment processing. For example, in Germany, credit card payment is less popular than payment on account.

Shopify offers a wide range of online payment providers, making it a very flexible system.

In Germany, Shopify Payments supports credit cards, Apple Pay, Google Pay, Shop Pay, and Klarna, among other payment methods. Depending on your setup, you can set up PayPal and SEPA direct debit through Shopify Payments or an external provider.

Latori Expert Tip

Before going live, determine what percentage of transactions you expect to come from PayPal, Klarna, and credit cards. If a large portion goes through external providers, compare the savings from the next-highest pricing tier (e.g., 1% of your revenue processed through external gateways) with the additional cost of that tier.

Shopify Shipping

Shipping is another important lever in e-commerce for satisfying customer demands. Shorter and shorter shipping times and cost pressures pose major challenges for retailers.

Shopify offers an efficient system to save time and money. The store system makes it possible to conveniently set up shipping rules for individual products, categories or the entire Shopify store.

In addition, there are so-called live rates. This allows you to connect your store to shipping service providers such as UPS and precisely determine shipping costs during the checkout process. This function is integrated by default in the higher-priced Shopify tariffs. Users of the Basic package will need to contact Shopify Support for this.

Note: Live rates are not available in all countries.

Reporting

Shopify offers every merchant the ability to view comprehensive analytics and reporting. Depending on which tariff you use, you will have more or less information available.

For example, users of the Basic plan can access the following data:

• Key metrics

• Real-time reports

• Financial reports (e.g., sales, taxes, etc.)

• Acquisition reports

• Inventory reports

• User behavior (conversion rates, purchase rates, etc.)

Shopify API

To customize the user experience and add important functionality to your store, Shopify offers so-called Application Programming Interfaces (APIs). In simple terms, these are interfaces that enable interactions between two systems.

These Shopify APIs are needed, for example, to connect apps, shipping providers, or marketplaces to the store, or to customize the storefront.

Shopify POS

Some online retailers are considering extending the sales experience with traditional brick-and-mortar stores and implementing an omnichannel strategy. Shopify POS provides a point-of-sale (POS) solution that connects the online world with the offline world.

With Shopify's own app, you can sell offline and automatically sync your inventory management, pricing, and reports in the Shopify backend. This means you can be on multiple channels while managing your data in one tool.

For example, you can use the app to accept payments or even enable card payments with the right hardware in your retail store.

Shopify App-Store

Shopify provides a functional and easy-to-manage online store from the ground up. However, you may want to add certain features to your Shopify store.

For this case, Shopify comes up with the in-house Shopify App Store. There is probably hardly any store system that provides as many extensions for its own store as Shopify. Whether you want to integrate your email campaigns, social media channels or Google services, or connect dropshipping providers to your store, the App Store has a solution for everything.

While many of the apps are free to use, the majority are paid. Additional extensions can quickly add up to a lot of money.

"With this store system, we can quickly and easily add other systems and functions, such as additional payment methods. This is definitely an advantage for the end customers, because it allows us to offer a wider selection for different countries. In addition, social media channels such as Instagram can be integrated very well, so customers can directly see the images from the social media platform in the store and use them as styling inspiration."

– Anne van Hout, Head of IT & Online at COEUR DE LION

Shopify Support

An important point for every online merchant is the customer service, if something does not work as desired.

Shopify offers a help center with an extensive FAQ and detailed instructions. In addition, video content is available in the form of videos and webinars. There is a lively exchange in the Shopify Community.

Shopify Support is available 24/7 via live chat. A German-speaking team also provides support through the Help Center. Plus customers receive priority support with 24/7 phone assistance. Unlike other e-commerce solutions, Shopify’s customer service often provides quick and expert solutions.

"Shopify support is always easy to reach, whether via chat, email, or over the phone. The employees there are also interested in solving problems very quickly."

– Niclas Backes Global Platform Owner eCommerce at Sonova

Marketing

Marketing efforts are essential for any online retailer. Shopify offers some tools to increase sales and accelerate business growth. Let’s take a closer look at a few of them.

"We are very happy with Shopify. We are a marketing company at heart and can finally focus reliably on our competencies. There is a world of difference between the past and what we now use in all departments. It's much more fun." - Nils Rheinfeld, COO at Hecht & Barsch

Discount Codes & Vouchers

Easy to set up discount codes are available for all store owners. These can be set up very flexibly in different forms, e.g. as a percentage or free shipping.

The store system also offers the possibility to provide gift cards for your customers. If you want to go one step further and integrate a loyalty program, you have to go the route of an additional app.

Customer recovery

Many retailers struggle with abandoned shopping carts. Figures from Statista show that the number of average shopping cart abandonments is over 60 percent.

Shopify offers options for customer recovery. Through these features, you get in touch with the potential customers who abandoned their purchase.

If you need even more features, such as banners or pop-ups, you can find suitable extensions in the Shopify App Store.

SEO

A discipline of online marketing that should not be underestimated is search engine optimization, called SEO. In order for your Shopify store to be found on the web, you need to optimize your content.

Your ranking depends largely on your content, but the store system must also meet certain requirements in order to benefit from optimization.

Shopify also convinces here with the simplicity of adjusting various parameters such as title tags, descriptions, ALT tags for images, etc. Common tools such as Google Analytics and Facebook Pixel are also easy to connect.

Another advantage is that Shopify automatically generates your sitemap and sets up automatic redirects when you change a URL.

Minor drawbacks include the predefined URL structure and the lack of subcategories. To learn how to handle these issues during a migration, see the section “Shopify Real-World Experience: What Our Experts Say.”

Latori Expert Tip

Before switching to Shopify, create a table listing all your previous URLs and their new Shopify destinations, and after going live, check Google Search Console to see if any error pages (404) are appearing.

Shopify Backend

The Shopify backend provides all the necessary buttons to control your store in the best possible way. The user interface is intuitively designed, making all functions easy to find. These include:

• Orders: Manage orders effortlessly.

• Products: Manage product information efficiently.

• Customers: Keep track of customer contacts.

• Statistics: Get insights into performance statistics.

• Marketing: Create and manage marketing promotions.

• Discounts: Design discount promotions as needed.

• Apps: Integrate additional Shopify apps as desired.

• Sales Channels: Use a variety of sales channels.

• Home area: Get store news and options for additional features here.

Most content is available in German, but a few areas are still in English. The Home area offers important store messages as well as possible additional functions. You can manually create invoices, view abandoned shopping carts, manage products and goods receipts, create discounts and promotions, add customers or import a customer list from a CSV file. Even multichannel campaigns and marketing automations can be implemented with just a few clicks.

"The usability is great. I know everything I need to do - it's self-explanatory. I can get in anywhere, I can maintain my products, inventory and customers. I can see everything - that's already good." - Barbara Graschi, CDC Reitsport

Shopify Frontend

The Shopify frontend is the visible interface of your online store that is used by your visitors. It represents the design, usability, and overall shopping experience that your customers have on your website. Here are some important aspects of the Shopify frontend:

• Design and user interface: the frontend of your Shopify store includes layouts, colors, fonts, and visual elements that reflect the brand identity and capture the visitors' interest.

• Product presentation: an effective front-end allows you to present your products in an appealing way. Product pages can include clear and detailed information, high-quality images, reviews, and product videos where applicable with Shopify.

• Navigation: Shopify allows for a clear menu structure, search functions, and filtering options that help improve the user experience.

• Mobile optimization: the frontend needs to work well and be optimized on mobile devices, as more and more users are shopping on mobile. Most Shopify themes are already optimized for mobile devices.

• Checkout process: the checkout process should be simple, fast and trustworthy. Checkout Extensibility allows you to customize the checkout process. The fully customizable checkout is exclusive to Shopify Plus; other plans offer limited customization. According to Shopify, the Shopify Checkout achieves a 15% higher conversion rate on average than other platforms.

• Integration of payment and shipping options: The front end allows customers to choose from various payment and shipping options. Seamless integration of these options provides flexibility and convenience.

• Personalization: An advanced front-end can offer personalized recommendations based on customer behavior and preferences. Shopify is currently pushing the envelope on personalization.

• Adaptability: the Shopify frontend should be customizable to adapt to the changing needs of your store. New products, special offers or seasonal designs can be easily integrated with Shopify.

A well-designed and optimized frontend is critical to attracting customers, engaging them, and providing a seamless shopping experience. It's a central part of your business and significantly influences the success of your store.

Taxes with Shopify

Shopify makes it easier for online retailers to manage the complexities of tax requirements by offering a range of tools and features to help with the correct calculation, collection and reporting of taxes. It is important to note that tax requirements can vary depending on the location and type of business. Therefore, merchants should make sure they are aware of local tax laws and regulations and ensure their Shopify settings are configured correctly to ensure compliance. Here are some important aspects of Shopify related to taxes:

• Automatic tax calculation: Shopify has built-in functionality to automatically calculate taxes based on the customer's location. This means that the correct tax rates are automatically applied to orders based on the customer's address.

• Tax Settings: Shopify settings allow merchants to specify tax information such as tax rates, locations to which taxes must be collected, and allowances. These settings can be customized based on the legal requirements of your location and target markets.

• Reports and accounting: Shopify automatically generates reports on taxes collected that meet legal requirements. These reports can be integrated with your accounting process to facilitate tax documentation.

• Collecting taxes: Shopify can automatically collect taxes for products and shipping costs when required. This ensures that the correct tax amounts are collected from customers and held for forwarding to tax authorities.

• Tax Exemptions: Shopify allows merchants to exempt customers of certain locations or categories of products from tax when permitted by law.

• App integration: If specific tax requirements go beyond Shopify's standard features, merchants can use third-party apps to implement advanced tax features. Latori has also created an app for this purpose. Click here to go to Tax Exempt Manager.

• International taxes: If you sell internationally, Shopify can help you comply with international tax laws and regulations. This is especially important since tax rates and regulations can differ by country and region.

• Updates and Compliance: Shopify keeps up with changes in tax laws and updates its features accordingly to ensure merchants are always compliant with the latest tax requirements.

Shopify AI: Magic and Sidekick

With Sidekick, Shopify has integrated an AI assistant into the Admin that’s available to all merchants, regardless of their plan. Sidekick analyzes sales data, creates customer segments, builds automations in Shopify Flow, and can even generate custom Admin apps on demand. Sidekick also customizes themes based on text input. With Agentic Storefronts, you can make your products discoverable and purchasable in AI assistants like ChatGPT, Perplexity, and Microsoft Copilot. Setup is handled centrally in the Shopify Admin. Both features save time, especially for small teams with limited resources.

Shopify advantages and disadvantages

When we talk about Shopify experience, it also includes an unembellished look at Shopify pros and cons. In the following, we'll take a closer look at the advantages but also some downfalls associated with this store system.

Shopify advantages

As one of the largest store systems in the world, Shopify comes up with a whole range of advantages that make the system very attractive.

User-friendliness

Probably the most crucial point for many online merchants is the user-friendliness of the store system. If an e-commerce solution is too complicated, you get lost in the minutiae and have no time for the really important things: Your customers.

An intuitive user interface of the store system ensures that you and your employees quickly become familiar with the system. The creation of your store is done with just a few clicks thanks to ready-made themes, and the maintenance of your products hardly presents any problems. The integration of various tools is just as easy with a few clicks.

Huge app store

Another advantage of Shopify is its huge app store, which can meet all the needs of an online retailer. Shopify provides a variety of apps for different areas in its in-house marketplace. Accordingly, expanding your online store is as easy as setting it up.

Hosting

When you run a Shopify store, hosting is included. This means that you don't have to worry about server setup, updates and maintenance.

Hosting, CDN, traffic spikes like those on Black Friday, and the Shop Pay checkout are all built right into Shopify. This allows teams to focus on sales and branding instead of server maintenance.

Shopify also offers the option to buy a suitable domain for your store directly. Alternatively, you can simply link your existing domain to the e-commerce solution.

Additionally, the system comes with a free SSL certificate and unlimited bandwidth. This leads us directly to the next point.

Flexibility & Scaling

Shopify offers a wide range of functions by default. Those who still want to individualize their store can do so without much trouble. Either by using the in-house app store, customizing the source code on your own, or by hiring Shopify experts.

The performance of the store system ensures that even fast-growing online stores do not have to worry about growth. The cloud solution enables easy scaling while maintaining the stability of the system.

Stability

The provider's server structure is excellent, which ensures fast loading times and low downtime. Shopify takes extensive measures to keep the system up-to-date and stable.

The cloud solution ensures that an average of more than 99% server up-time per year is possible. Even for a large rush of visitors, your Shopify store is ready.

"Traffic management was the key point. With our other drops, we always had issues with over-ordering or payments not coming through. With Shopify, these problems were all solved at once."

– Maksim Telkov, E-Commerce Manager LFDY

Internationalization

Shopify allows you to sell in multiple languages and currencies. According to the Shopify Help Center, Shopify Markets lets you choose between subfolders, subdomains, or country-specific domains for each market. Shopify automatically generates technical elements such as hreflang tags, canonical URLs, and sitemaps. The main effort involved is in translations, pricing, and legal text for each market.

Community & Support

Shopify is one of the largest e-commerce solutions in the world. It is therefore not surprising that a large community has formed around the store system.

This makes it quick and easy to exchange information with experts, agencies and other merchants.

In addition to the community, Shopify provides extensive help in the form of instructions, FAQs and videos. If you still don't know what to do, you can contact the support 24/7 via email or live chat (English).

Shopify advantages at a glance

• Ease of use

• Huge app store

• Hosting

• Flexibility & Scaling

• Stability

• Internationalization (Shopify Markets)

• Community & Support

Shopify disadvantages

There are two sides to every coin. Besides all the advantages that the store system offers, there are also a few disadvantages that we do not want to leave unmentioned.

Suboptimal URL structure

One drawback is the predefined URL structure with fixed paths such as /products/ or /pages/ and no subcategories. This can be particularly frustrating from an SEO perspective. We’ll show you the implications this has for migrations in the following section.

Multilingualism

A small downer is the lack of "real" multilingualism. Shopify makes it easy to sell in multiple languages and currencies.

From a technical point of view, however, this is not a real language version via country-specific subdomains, but a language determination via the IP address of the user.

From the perspective of search engine optimization, individual subdomains would be more attractive for internationalization, but they would require some effort to create and add further apps.

Transaction fees

All e-commerce solutions charge fees for using payment processors such as PayPal or Stripe. However, those who do not process the payment through Shopify Payments will face additional transaction fees.

Shopify disadvantages at a glance

• Suboptimal URL structure

• Transaction fees

Latori Expert Tip

Check every three months to see which apps you actually use. Shopify already includes many features, such as discount codes, gift cards, and abandoned cart reminders—you only need an app if the standard features aren’t enough.

Shopify Real-World Experience: What Our Experts Say

Our Shopify developers and consultants support stores of all sizes on a daily basis. You can find their assessments of hosting, the API, and themes directly in the respective sections above. Here, they share where challenges arise in day-to-day project work and what has changed recently.

Real-World Example: From Idea to Live in No Time

A vehicle fitment app for an automotive client went live less than three weeks after the first commit. Shopify CLI, App Proxies, and Bulk Operations handle the groundwork; all that needs to be developed is the fitment logic. (Lekealem)

What Works Well

• Staying native pays off: The stores that have aged best are the ones that have stayed close to the platform. They automatically benefit from every Shopify update, whereas custom components require regular maintenance and sometimes necessitate a migration. (Luigi)

• Custom logic runs on Shopify’s infrastructure: The code for Functions and Extensions runs on Shopify’s servers instead of your own. You don’t have to worry about hosting or scaling, and it runs stably even during BFCM traffic. (Luigi)

• Comprehensive documentation: The developer documentation on shopify.dev and the Help Center are among the best we’ve worked with. The AI Toolkit for Developers is a useful addition. (Luigi)

Challenges

• Rigid URL structure: Paths such as /products/, /collections/, and /pages/ are predefined. When migrating from more flexible systems, a clean 301 redirect strategy is required. (Mohamed, Sebastian)

• App proliferation: Too many apps increase ongoing costs, slow down loading times, and complicate support. (Mohamed, Sebastian)

• New native features aren’t always sufficient at first: Bundles, subscriptions, or B2B features often cover about 90% of standard use cases. For established retailers, the remaining 10% is sometimes missing from day one. (Sebastian)

• Limitations at checkout: Checkout Extensibility is more secure than the old checkout.liquid, but has clear layout and logic limitations, especially outside of Plus. (Sebastian)

• Technical maintenance effort: The REST Admin API is considered legacy; existing integrations must be migrated to GraphQL. Some webhooks (e.g., products/update) arrive twice and can trigger race conditions. (Lekealem)

• Strict input limits for Functions: A Function only receives the data requested by its input query. Large metafield values, such as price tables or extensive configurations, arrive empty. The data model must therefore be carefully planned and structured in advance. (Luigi)

• Network Access Limited to Enterprise: Functions can only access external systems on Enterprise plans, and even then, Shopify must enable access. As a result, real-time inventory checks against the ERP during checkout are not possible for most merchants. Alternatives include synchronizing data in advance or using a workaround via Checkout UI Extensions. (Luigi)

• Tools for Agencies: The API libraries have received less attention recently. The Dev Dashboard also lacks basic filters, such as the ability to filter apps by API health to identify those with outdated endpoints. (Luigi)

Common Misconceptions

• “Shopify is plug-and-play; we don’t need developers.” Custom theme design, ERP synchronization, and proprietary business logic still require specialized knowledge. (Mohamed)

• “It covers everything out of the box.” That’s true for standard D2C. A consultant-based sales model, a product configurator, or legally compliant pricing require a dedicated app and a managed backend. (Lekealem)

• “A ready-made app is ready.” Each API version is supported for about a year, and every quarter brings deprecations. Plan for maintenance just as you would for hosting. (Lekealem)

• “Shopify will become the leading system for all data.” PIM and ERP usually remain the data sources. When a PIM sent empty data, the synchronization deleted product images until a safeguard was added. The sync design is more important than the store setup. (Lekealem)

• “We build a custom solution for every special case.” Technically, almost anything is possible, but every workaround must be maintained and adapted to new API versions. It’s only worth it if it provides real added value. (Luigi)

New Features for 2025/2026 That Will Change Day-to-Day Work

• Revamped admin interface: Faster, cleaner, with standardized Polaris components and improved search. (Mohamed)

• App Home Extensions: Developers can build native dashboards directly in the admin interface—such as fulfillment queues, B2B approvals, or special reports—without external tools or iframes. (Mohamed, Sebastian)

• Sidekick: Helps with customer segments, text editing, and troubleshooting flow logic via voice input. (Mohamed)

• Canvas: All pages are displayed side by side on a zoomable canvas, allowing the entire customer journey to be designed in context. With Sidekick, adjustments can be tested live via prompts. (Sebastian)

• Markets & Managed Markets: Market-specific prices, catalogs, and automated customs duties from a single store. (Mohamed)

• Faster Bulk Operations and Events: Since API 2026-01, up to five bulk jobs can run in parallel, and uploads of up to 100 MB are possible. Events (since API 2026-10) allow you to subscribe to a specific single meta field instead of every product change. (Lekealem)

• Metaobjects: They’re not exactly new, but they’ve had the biggest impact on development. Fields can reference other metaobjects, products, or files—as a single value or a list—even with mixed types. This allows PIM taxonomies, retailer networks, or product configurators to be mapped directly within Shopify. As a result, many external databases and small custom CMS solutions have become obsolete. (Luigi)

Our Advice for Merchants

1. Prioritize processes over technology. Don’t replicate your old platform exactly, especially when migrating from Shopware or Magento. Use native tools (Metafields, Functions, Markets) and invest in custom development only for true unique selling propositions.

2. Clarify data ownership early on. Determine which system manages products, prices, inventory, customers, and orders before you choose a theme and apps. The most difficult mistakes arise from unclear responsibilities, not from Shopify itself.

Shopify fees and prices

With the selection of a suitable store system, you will inevitably incur costs. These costs are made up of various factors.

Shopify prices

According to Shopify's pricing page, Shopify offers four plans: Basic, Grow, Advanced, and Plus. You can try Shopify for free for 3 days; after that, you'll pay just 1 dollar or euro per month for 3 months. If you pay annually, you'll save about 25%.

"By converting the store system, we have a monthly cost saving of up to 60% compared to the store solution we were using before."

– Nils Dehn, e-commerce project manager at B.O.C.

Latori Expert Tip

Start with Basic or Grow. You can upgrade to a higher plan later. Plus is a good choice if you need a highly customized checkout, multiple B2B catalogs, or shops for several countries.

Shopify fees

In addition to the pure costs for using the software, you should also include additional fees in your cost calculation.

Shopify charges fees for the use of payment gateways for credit card payments, for example. If you also operate a retail store, you should expect to pay a certain percentage of fees here as well, depending on the tariff.

If you do not process your payments via Shopify Payments, transaction fees will be added once again.

The Agentic Plan and Shopify Plus

For the sake of completeness, we’d like to point out two special cases here: the Agentic Plan and Shopify Plus (starting at $2,300/month).

The Agentic Plan is designed for merchants who want to sell exclusively through AI channels. It has no base fee; you only pay when a sale is made.

New Requirement for 2026: The Cancel Button

According to e-recht24, starting June 19, 2026, all B2C online stores will be required to have a cancellation button if they sell products or services that come with a right of cancellation. This also applies to guest orders. Shopify has expanded its self-service returns feature to include cancellations. However, this solution operates through the customer’s account and requires a login. For guest orders, we therefore recommend an additional form that does not require a login, either via an app or by customizing the theme. Have the implementation reviewed by a legal professional along with the cancellation policy and terms and conditions.

Latori Expert Tip

After setting up your site, place an order as a guest and check whether you can cancel the order without logging in. Work with your legal counsel to ensure the button, cancellation policy, and terms and conditions are all in order.

Shopify Experience: Possible alternatives

Although our experience with Shopify has been mostly positive, we’d also like to point out some alternatives. Besides Shopify, there are a lot of other e-commerce solutions. Well-known Shopify alternatives are, for example, WooCommerce, which is based on WordPress, Shopware, Magento or Adobe Commerce Cloud and many more.

In the following overview, we have summarized different Shopify alternatives.

Conclusion: For whom is a Shopify store suitable?

Shopify is the right e-commerce solution for merchants who want to open an online store easily and quickly and are looking for a system that grows with them.

The store system impresses with its simplicity and allows merchants to operate a functional Shopify store with many features without much technical know-how and programming knowledge. At the same time, the system offers the possibility for savvy merchants to make individual adjustments.

"The objective was a clean store with little internal IT effort. We quickly came across the Shopify and Shopify Plus solution. After two or three workshops and a validation of the solution with our developers, we finally decided on this solution from Shopify."

– Ulrich Tietze, Head of Product Enterprise Application at Lensit

The Shopify ecosystem with its in-house app store offers a suitable solution for every need. With Shopify POS, you can easily expand your online business to include a brick-and-mortar store.

In short, Shopify is a versatile e-commerce solution suitable for merchants of all sizes.