Online-Marketing für Shopify: 7 Tipps für erfolgreiches E-Commerce-Marketing
Mittwoch, 1. März 2023
Latori GmbH

Online marketing for Shopify: 7 tips for successful e-commerce marketing

The goal of every store owner is to increase sales and traffic. But there are countless strategies to do online marketing for Shopify. Which marketing strategy is right for you? We have compiled an overview of the seven best measures for successful e-commerce marketing that will help you implement your online store marketing.

Do you need support for your online marketing for Shopify? As Shopify experts, we are happy to assist you and help your store stand out from the crowd.

Contact us.

What is online store marketing?

Every marketing measure that you use to market your online store and generate sales is referred to as online store marketing (or e-commerce marketing). This includes both new customer acquisition (acquisition) and customer retention or reactivation of existing customers.

When you do online marketing for Shopify, it brings some advantages:

  • Increase traffic to your Shopify store

  • Accurate addressing of your target group

  • Increase the findability of your website

  • Store visitors become customers

  • Existing customers are reactivated

  • Increased customer satisfaction through a better shopping experience

So, to avoid drowning in the flood of online stores, it's not enough to just create a website. Your target group must also be able to find you in order to buy from you.

In order for you to stand out as a vendor and stay in the minds of your clientele, you need to continuously remind your customers of your brand so that they return regularly and generate sales.

Let's now take a look at the 7 online marketing tips you can't afford to miss to achieve this:

Tip 1: Not without SEO

What good is the best Shopify store if it can't be found in search engines? The answer is - quite little. Because your potential clientele must also be able to find the store in order to buy products.

Therefore, one of the most important tips for your online marketing for Shopify is search engine optimization (SEO for short). The goal should be to list your store among the first 10 search results. This will bring a lot more organic traffic to your website and will be reflected in the sales figures.

When it comes to SEO for online stores, many different factors play together. These include the technical implementation of your store, the conceptual structure of the site, content, backlinks on reputable websites and keyword optimization. At the core of this is the creation of website texts on keywords that potential customers use to search for products similar to yours. This way, the search engine recognizes that you offer a solution to the search and lists your content in the appropriate search results.

So SEO is a very effective measure that you should definitely include in your strategy. You will attract store visitors with a high purchase intention - for example, someone searching for "buy natural cosmetics". Most importantly, you'll also reach people who don't know your brand yet.

You can choose to do SEO yourself or get support as needed.

Reading tip: We have summarized everything important for your search engine optimization in our SEO Guide.

Tip 2: Think mobile

Many customers shop primarily via smartphone or tablet, so mobile shopping has become an indispensable part of e-commerce. So online marketing for Shopify also means optimizing the store for mobile devices and designing your website from start to finish with mobile visitors in mind.

For example, this can be a larger button to make it easier for visitors to add something to the cart without having to zoom in.

Tip 3: Optimize product pages

To increase your conversion rate, you need to optimize your website and product pages. To do this, you should identify where you are losing sales, why shopping carts are being abandoned, and finally examine how you can convert these unused opportunities into purchases in the future. This will help you identify and fix problem areas on the website.

Once you have completed your research, you can develop tests to determine which approaches generate the most sales.

Tip 4: Go for personalization

Another promising candidate among online marketing tips is personalization. Use behavioral data to offer your visitors personalized experiences based on their previous actions and preferences. Location can also be taken into account here to create a shopping experience tailored to where your customers are.

Reading tip: You can find more useful Shopify hacks here.

Tipp 5: Content-Marketing nutzen

If you offer relevant and target group-specific content, you can always pick up customers at the right point in the customer journey. If you arouse interest by providing useful information, you move your product into the customer's field of attention. This content is also important for addressing target groups: you can use the personal level that has been created to build a relationship with potential customers. In addition, from an SEO perspective, good content also promises a better ranking, more reach and an improved conversion rate.

The possibilities here include:

  • A corporate blog

  • A podcast

  • Guest posts on other websites

  • Videos

  • Guides and advisors

  • User-generated content (e.g., photos, video, testimonials, or forum posts)

The goal of content marketing should be to answer questions, inform, tell your company's story, and help customers choose products. Good content is your chance to share your expertise and values, address potential concerns, and convince customers that you're a good place to store online.

Reading tip: Learn how to improve your social media marketing in 6 steps in the article.

Need help with your content marketing? As your content marketing agency, we're happy to help.

Tip 6: Improve email campaigns

Because of its particularly high return on investment (ROI), email marketing is considered a very effective discipline in online marketing for Shopify. Your email campaign becomes more relevant the more you know about your subscribers. Combine your email marketing with your customer relationship management (CRM) to always reach the right recipients at the right time with the right offer.

So it's not enough to simply capture a set of email addresses. To use the channel as an effective measure for your e-commerce marketing, you also need to send e-mails on a regular basis.

These occasions lend themselves to making the emails meaningful to your customers:

  • Welcome emails after the first purchase

  • Exclusive promo codes or free gifts

  • Regular newsletters with product tips or offers

  • A thank you to loyal customers

  • Feedback on a purchase

  • Products that match previous purchases

  • Reactivating customers who haven't ordered in a while

Tip 7: Rely on PPC campaigns

Another important online marketing measure for Shopify is pay-per-click (PPC) advertising. It makes sense for both small and large businesses, is data-driven, easy to scale, and offers a good return on investment. These PPC ads often target ad spaces on search engines, social media platforms, or websites. They are very well suited for e-commerce brands as they target ready-to-buy customers and can also lead to higher conversions than organic marketing.

The most popular platforms here are Facebook and Google. Google shopping ads in particular are very popular with online stores.

Reading tip: Learn how to drive higher sales with Shopify Omnichannel.

Conclusion: Stand out from the competition with effective measures for your Shopify marketing

If you do without e-commerce marketing, your online store is virtually invisible. To make your store more popular and encourage customers to buy, you need to rely on targeted online marketing for Shopify. Invest your budget in the right preparation of SEO, content or PPC measures to achieve noteworthy results. After all, the right marketing strategy will help increase the average order value, attract customers and boost sales.

If you use our 7 tips, you can build a successful store that offers customers an optimal shopping experience and generates worthwhile sales for you.

If you need help with your marketing strategy, we'll be happy to help and advise you.

Contact us.

Frequently asked questions about online marketing for Shopify

What does digital marketing mean for Shopify?

Digital marketing or online marketing for Shopify includes all the measures you use to make your store more popular, increase traffic and drive sales. We present 7 effective online marketing tips in the post.

What is the difference between online marketing and e-commerce?

The term e-commerce describes a sales channel for selling products and services. Online marketing is about reaching potential and existing customers and persuading them to buy.

Does e-commerce marketing make sense?

If you don't do e-commerce marketing, your store won't be found by potential customers, you won't generate new customers, and you'll miss out on potential sales. So to run a successful store, online store marketing is indispensable.

What measures for effective online store marketing?

The most effective measures for online store marketing include PPC campaigns, content marketing, and optimizing your store or website to offer customers the most pleasant shopping experience possible. We will introduce you to further measures in the blog.

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