In July as well, Shopify released numerous new features to make daily operations easier for merchants. The focus is on greater flexibility for collections and discounts, new possibilities for international trade with Shopify Managed Markets, as well as practical improvements for Shopify POS, Shopify Flow, and Shopify Payments. In addition, new analytics features and more detailed user permissions ensure greater transparency and security in the store.
In this article, we present the most important Shopify updates from July and show you the benefits they offer for your online store.
Table of contents
- New employee permissions: More control over payments and sensitive data
- Create and manage collections more flexibly now
- Combine multiple product discounts on the same item
- Shopify Managed Markets: International pricing made more transparent and new EU return requirements
- Shopify POS: Better overview, faster device login, and cross-device carts
- Shopify Flow: Copy and reuse steps in workflows
- Shopify Payments: Add a bank account for each payout currency
- Shopify Analytics: Annotations in analytics reports provide more context
- Conclusion
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New employee permissions: More control over payments and sensitive data
With four new permissions, businesses can now specify more precisely what individual employees can access. This ensures that each person only gets the rights required for their tasks, without full access to the entire account.
The new permissions include:
Manage payment settings: Allows changing settings related to payments.
Manage disputes: Enables processing and managing payment disputes.
View payouts: Grants access to payout information without allowing changes.
View tax documents: Allows viewing tax-relevant documents.
The new permissions are currently being rolled out gradually. They can be assigned to employee roles under Settings → Users → Roles → Permissions. This allows businesses to specifically control access to sensitive areas and improve account security.
Create and manage collections more flexibly now
Collection features have been expanded to help merchants organize and present their products more flexibly. Instead of creating collections exclusively through automatic rules or manually selected products, significantly more options are now available—without duplicate lists or extra apps.
The most important updates:
Multiple sources in a single collection: Combine automatic rules, manually selected products, exclusions, other collections, and app content in one single collection.
Variant-level collections: Create collections featuring specific product variants, such as a particular size or color. These variants are displayed on collection pages, in filters, and across supported sales channels like the online store and Point of Sale (POS).
Reuse collections: Use existing collections as building blocks for new ones. Changes made to a source collection are automatically reflected in parent collections.
Consistent use across the store: Use the same collections in other areas as well, such as for discounts or tax settings. This also applies to collections containing product variants.
Redesigned management interface: The new view makes organizing products easier with drag-and-drop, supports bulk edits, and provides greater control over the sorting order customers see in the store.
Supported by Sidekick: Collections can now also be created and edited using Sidekick in the Shopify admin panel and the mobile app.
Existing collections remain usable without changes and will be automatically migrated to the new management interface. Deleting or recreating them is not required.
Combine multiple product discounts on the same item
Product discounts can now be combined on the same item. This allows multiple promotions to apply simultaneously without causing conflicts in the cart. Previously, only one product discount could be applied per item.
For example: You offer 20% off the winter collection and an additional €10 off boots as part of an affiliate promotion. If a customer adds winter boots to their cart, both discounts are automatically applied.
As a result, you can now:
Combine multiple product discounts: Apply multiple product discounts to the same item simultaneously.
Combine discount codes and automatic discounts: Combine discount codes with automatic product discounts on the same item.
Target and control discounts: Assign tags (such as "Loyalty Program," "Seasonal," or "Affiliate") to discounts and define which discounts can be combined with one another.
Automatic application at checkout: Discounts are automatically applied during the checkout process according to your defined rules.
Shopify Managed Markets: International pricing made more transparent and new EU return requirements
For merchants using Shopify Managed Markets, there are two important updates: automatic price calculation for international sales and support for the new EU right of withdrawal requirements.
Transparent prices for international customers
With the new pricing strategy, cross-border costs are automatically built into the product price. This includes import duties, import taxes, transaction fees, and currency conversions, among other things. As a result, international customers see the final price right from the start—without unexpected additional costs at checkout or upon delivery.
Benefits:
All import costs included in product price: Duties and import taxes are factored directly into the product price and are no longer displayed separately at checkout.
Guaranteed duties and taxes: The duties and taxes calculated at checkout are guaranteed. If the actual amounts levied differ, Shopify Managed Markets covers the difference.
Consistent payouts: International price calculations ensure that your payouts remain more comparable to those from domestic orders.
Transparent price breakdown: Merchants can view the price calculation both in the product preview and, after an order is placed, within the order's payment section.
Support for the EU right of withdrawal period
Shopify Managed Markets now also supports the legal requirements for the 14-day right of withdrawal for eligible orders in EU countries.
How Shopify provides support:
Automatic 14-day rule: The withdrawal and return period is automatically applied for eligible orders shipped to the EU.
Return and cancellation requests: Buyers can submit requests directly through supported Shopify interfaces.
Managed by Global-e: Implementation is handled through the Merchant of Record partner, Global-e, as long as Shopify Managed Markets is used for sales into the EU.
Return labels: Merchants remain responsible for providing return shipping labels.
Reading tip: Learn everything you need to know to run a legally compliant Shopify store in Germany in the article "Shopify Germany Legal Compliance" (Shopify Deutschland rechtssicher).
Shopify POS: Better overview, faster device login, and cross-device carts
Shopify POS receives several updates that simplify daily in-store sales operations. These include a centralized system status overview, simplified new device onboarding, and the ability to continue editing shopping carts across devices.
Monitor your sales environment at a glance
The new connectivity section in Shopify POS displays the status of essential sales components on a single centralized page. This includes the internet connection, the status of Shopify services, and the connection to attached hardware.
In the event of issues, staff receive tailored action recommendations—such as a prompt to enable offline checkout so sales can continue uninterrupted.
Faster onboarding for new POS devices
Setting up new register devices is now significantly easier. Instead of re-entering login credentials on every device, an already logged-in device can confirm the login of a new device.
Key benefits:
Bluetooth login: An already logged-in device detects new nearby devices and can confirm their login.
QR code alternative: If Bluetooth is unavailable, login can be completed using a QR code.
Time-limited login: By default, new devices remain logged in for the current day only. If needed, permanent login can be enabled in the Shopify POS channel.
Reading tip: Shopify POS: How to customize your point-of-sale system.
Share carts across devices
With the new Cart Sharing feature, staff can start a shopping cart on one device and seamlessly continue editing it on another.
This enables a flexible sales process: for example, a sales advisor can put together a cart on a mobile device and then hand it over to the register, where another employee completes the sale.
Additional features:
Automatic saving: Carts are saved automatically while being edited.
Cross-device access: Any team member can open, continue editing, and complete open carts on any POS device.
Better overview: A dedicated cart view displays all open carts, filtered by default to show those of the logged-in staff member.
Convert to draft orders: Open carts can be converted into draft orders with a swipe gesture.
Shopify Flow: Copy and reuse steps in workflows
Creating workflows is now easier: individual actions or conditions can be copied and pasted within the same workflow or into a different one. This eliminates the need to recreate already configured steps every time.
Key benefits:
Copy steps via keyboard shortcuts: Copy individual actions or conditions using Ctrl/Cmd + C and paste them at the desired location using Ctrl/Cmd + V.
Configurations are preserved: Saved settings are carried over when pasting. For conditions, the entire logic is retained, so usually only minor adjustments are needed.
Cross-workflow usage: Copied steps can be reused both within the same workflow and across different workflows.
Faster automation creation: Previously configured steps can be easily standardized and deployed across multiple workflows.
Currently, a few limitations still apply:
Only a single action or condition can be copied at a time. Triggers and copying multiple steps simultaneously are not currently supported.
Steps with a custom configuration page, such as "Send marketing email," cannot be copied.
Shopify Payments: Add a bank account for each payout currency
Shopify is lifting the previous limit of eight bank accounts for payouts in different currencies. Effective immediately, merchants can add a dedicated bank account for every supported payout currency—provided this is available in their region and on their plan.
This offers greater flexibility, especially for internationally active businesses: payments can be paid out in the currency in which customers made their purchase. This eliminates unnecessary currency conversions and reduces the risk of exchange rate fluctuations.
Key benefits:
Payouts in multiple currencies: Add a separate bank account for each supported payout currency.
Fewer currency conversions: Revenues can be paid out in the original purchase currency instead of being automatically converted to your home currency.
Lower exchange rate risk: Fewer conversions mean less dependency on exchange rate fluctuations.
Easier international financial management: Funds can be managed directly in the currencies used for overseas expenses like suppliers, employees, or taxes.
Multi-currency payouts are available in supported regions and plans. Additional fees may apply for payouts in foreign currencies. The desired bank accounts can be added in the Shopify Payments payout settings.
Reading tip: Find out which Shopify Payments methods are best suited for your online store.
Shopify Analytics: Annotations in analytics reports provide more context
Apps can now add annotations directly to charts in Shopify Analytics. This allows key business events to be linked to performance trends in reports, making changes easier to track.
Annotations mark a specific point in time or a date range—such as a product launch, marketing campaign, or promotional sale. Operational shifts, like onboarding a new supplier, enabling a new payment method, or expanding into a new market, can also be documented.
At a glance:
Business events directly on the chart: Key milestones and changes are displayed at the exact point they occurred in analytics reports.
Greater transparency: Each annotation shows the name and icon of the app that created it.
Identify correlations more easily: Compare business events alongside metrics like revenue, sessions, conversion rate, average order value, items sold, or order fulfillment performance.
Better evaluation of initiatives: Understand precisely how a marketing campaign, product launch, or discount promotion impacted business performance.
Annotations do not alter analytics data. They serve purely as supplementary information to help contextualize developments and trends in your reports.
Conclusion
The July 2026 Shopify updates demonstrate once again that the focus remains on more efficient workflows, international growth, and an enhanced user experience. Whether it's more flexible collections, stackable discounts, new features for Shopify POS, or greater transparency in analytics—many of these updates save time and streamline the daily operation of an online store.
It is well worth reviewing these new features and enabling them where they make sense for your business. This allows you to benefit from optimized processes and manage your Shopify store even more efficiently.
Latori: Your Shopify Platinum Partner
As a Shopify Partner and one of Germany’s first Shopify Platinum Agencies, Latori has firsthand knowledge and stays up to date with all changes to the platform. We have already assisted numerous national and international brands in migrating to Shopify Plus.
As a Shopify Partner and one of the leading agencies, we can help you strategically integrate these new features into your strategy. Do you need help migrating to Shopify Functions or want to optimize your checkout for international markets? We look forward to getting to know you! Contact us now.
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