Shopify updates in October 2025: More Control, Analytics, and flexible Sales Options

Shopify is constantly evolving to offer merchants more flexibility, control, and innovative features. The latest updates bring exciting new developments for B2B checkout, product management, mobile payments, and international sales. You can now offer subscriptions in brick-and-mortar stores, release products specifically for selected customers, analyze the profitability of international markets even more accurately, and much more. In this blog, we'll introduce you to the most important updates.

More control over B2B orders at checkout

Shopify now offers more flexibility for merchants who do business with corporate customers (B2B). With a new feature, you can decide which orders need to be reviewed before the purchase is completed—for example, for very high order values, new customers, or pre-orders.

This works via Payment Customizations and a new technology called “orderReviewAdd.” This allows you to create your own review rules. The feature is only available for Shopify Plus.

Advanced analytics in Shopify Analytics

Shopify Analytics now offers even deeper insights into sales behavior and profitability, enabling you to make informed decisions. New features include:

Heatmap & sales analysis: A new heatmap shows exactly when products sell best—whether by time of day, day of the week, or across different sales channels. This is complemented by reports on weekly sales patterns, so you can understand which products are most successful, when, and through which channels.

International profitability: New reports help you analyze profit margins per market (e.g., Germany vs. the US) and per order. Shipping and customs costs are also taken into account, so you can see exactly which countries your business is truly profitable in.

With these advanced analytics, you can optimize both the performance of individual products and the economic efficiency of your international markets.

Shopify Flow: New triggers for automations & API updates

Shopify Flow is getting new triggers for workflows. Now you can initiate actions when:

• an automatic discount is created,

• a discount code is created,

• a payment dispute arises (e.g., chargeback),

• an order is split upon delivery.

These triggers help you notice problems and changes immediately—for example, you can automatically receive a Slack message in the event of a dispute.

In addition, Shopify Flow now uses the latest API version (2025-10), which allows you to:

• better filter orders by price or weight,

• track inventory movements,

• monitor payment plans,

• flexibly redirect delivery orders.

Subscriptions now also available in-store (POS) + expanded payment options

Shopify now makes it possible to offer subscription products not only online, but also directly in brick-and-mortar stores via Shopify POS. This means that your customers can conveniently sign up for subscriptions while shopping in-store, without having to rely on the online store. This allows you to generate recurring revenue offline and seamlessly integrate the customer experience.

In addition, Shopify POS has expanded its support for a range of local and international payment methods. These include:

• iDEAL – popular payment method in the Netherlands

• Klarna – flexible purchase and installment options

• Swish – mobile payment in Sweden

• Twint – Swiss mobile payment solution

• MobilePay – widely used in Denmark and Finland

• USDC – payment with stable cryptocurrency

Payment is made securely via QR code or link, so no physical card terminal is required. This makes the checkout process faster, more flexible, and contactless – ideal for a modern shopping experience.

Expanded product variants and new “Not listed” status

Shopify is introducing a new product status called “Unlisted.” Products with this status are accessible via direct links, but do not appear in store searches, category pages, or Google search results.

This status is particularly useful if you want to make certain products available only to selected customers without them being visible to the general public. Typical use cases are:

• Exclusive offers: Special promotions or limited-edition products that should only be accessible to a select group of customers

• Warranty or service products: Items that are offered exclusively to existing customers or as a supplement to other products

• Add-ons or accessories: Additional products that are only relevant in combination with main items, e.g., spare parts or extensions

• Free gifts or promotions: Products that are only available as a bonus or gift via special links

The “Unlisted” status gives you more control over the visibility of individual products and enables targeted marketing and personalized sales strategies without cluttering up the main store.

Shopify also makes product management even more flexible: you can now create up to 2,048 variants per product—a significant increase from the previous limit of 100 variants. This allows you to present your product range in an even more diverse way, which can lead to higher conversion rates.

Integrate quick buy buttons into mobile apps

With the Checkout Kit for Swift and React Native, you can now integrate Shop Pay and Apple Pay directly into your mobile app. This allows your customers to pay quickly and conveniently without having to go through the checkout process via a browser or separate payment pages.

The integration takes place directly in the product view or shopping cart, so that the purchase can be completed with just a few clicks. This reduces cart abandonment, increases conversion rates, and ensures a seamless shopping experience on mobile devices.

This is particularly useful for apps that encourage regular recurring orders or spontaneous purchases, as customers can complete the payment process right where they are in the store.

Price per unit now available worldwide

Shopify now offers the option to display prices per unit of measurement—similar to what you see in supermarkets. This allows customers to easily compare the price of a product, even if different package sizes or quantities are offered.

Examples of display:

• $10.49 per ounce (oz)

• $5.32 per foot (ft)

• $2.99 per piece

This feature increases transparency in your shop and helps your customers make informed purchasing decisions. Especially for food, materials, components, or items that are sold in different quantities, displaying prices per unit provides a clearer understanding of the price and increases trust in your shop.

Better customs clearance with country-specific HS codes

Shopify now offers an improved option for calculating customs and import costs for international shipping. You can store your own customs codes (HS codes) for each destination country, allowing you to determine customs duties and import fees more accurately.

This feature is particularly relevant for merchants who sell outside the EU, as different countries have different customs tariffs. Country-specific mapping helps you avoid surprises when calculating shipping costs and ensures that your customers are shown the correct fees.

In addition, Shopify Managed Markets users receive automatic suggestions for suitable HS codes, which significantly reduces the setup effort and minimizes the error rate. This allows you to make international sales more efficient, transparent, and reliable.

New Shopify plugin: Sell directly on WordPress now

With the new official Shopify plugin for WordPress, any WordPress website can be turned into a fully-fledged online store in just a few minutes – without any programming. Products are managed in Shopify and can be added to WordPress pages or blog articles with a single click. The big advantage: the well-known powerful Shopify checkout is included and, according to Shopify, ensures up to 17% higher conversion rates compared to WooCommerce. Merchants also benefit from integrated security, fraud protection, reliable performance (99.9% uptime), and global scalability. Ideal for businesses, agencies, and freelancers who want to continue using WordPress but want to leverage modern e-commerce—without plugin chaos or complicated tech stacks.

Increase in limits for meta fields and meta objects

Shopify has significantly increased the limits for meta field and meta object definitions. These customer-specific data structures are important for expanding the store beyond the standard fields, e.g., for product information (size charts, material details), editorial content, or individual customer attributes.

The most important changes:

1. Higher definition limits: Depending on their plan, merchants can now create up to 256 meta field definitions per resource type (e.g., product) and up to 256 meta object definitions (on the Plus plan).

2. Meta object entries without limitation: The plan-based limits for meta object entries (the actual data records, e.g., entries in an editorial list) have been removed. Up to 1,000,000 entries are now possible per definition.

Large merchants with extensive catalogs (in the enterprise sector) in particular benefit from this increase. It eliminates bottlenecks and enables the development of even more granular and complex custom data structures without having to worry about reaching upper limits.

Conclusion

These innovations make everyday life much easier for Shopify merchants: whether it's more precise order checks in B2B checkout, detailed sales and profitability analyses, flexible product variants, fast mobile payment options, or optimized international customs clearance—all updates are designed to simplify your processes, increase conversion, and improve the shopping experience for customers.

Latori: Your Shopify Platinum Partner

As a Shopify Partner and one of Germany’s first Shopify Platinum Agencies, Latori has firsthand knowledge and stays up to date with all changes to the platform. We have already assisted numerous national and international brands in migrating to Shopify Plus.