Shopify Updates August 2025: Direct DHL integration, smart B2B features, and more revenue after checkout – an overview of all the new features

Summer may be coming to an end, but at Shopify, development continues unabated! August brought another load of updates and new features, including updates for B2B merchants, news about DHL that will be relevant to all merchants in Germany, Austria, and Switzerland, and an announcement in the area of agent commerce. In this blog post, we summarize the most important new features that will help you make your business even more efficient and increase your sales.

Simplified shipping: Direct DHL integration in Shopify Admin

Logistics can quickly become a bottleneck in e-commerce, especially when you have to switch between different systems and portals. One of the most exciting developments for all retailers in Germany, Austria, and Switzerland is therefore the direct integration of DHL shipping solutions into the Shopify admin area.

Shopify is pursuing a clear fulfillment strategy: the company is connecting large local shipping and fulfillment partners directly to its platform in more and more countries, including global players such as UPS and FedEx. The aim is to enable retailers to process shipments seamlessly, efficiently, and cost-effectively without having to rely on external apps.

What does this mean for you as a merchant?

• Bulk shipping made easy: One of the biggest time savers is the ability to create and print shipping labels for up to 250 Shopify orders at once. This eliminates the need for separate portals or third-party apps, greatly speeding up the daily shipping process.

• No more switching: You can now create shipping labels for DHL parcels (such as DHL Paket, DHL Express) directly in your Shopify admin area.

• Address validation: Delivery addresses are automatically checked to ensure they are complete and correct. This can reduce misdeliveries, returns, and unnecessary shipping costs in the future.

• Fraud detection: Suspicious orders can now be automatically identified—for example, in the case of unusual address data or payment patterns—protecting you from payment defaults and return costs.

• Support directly in the admin: You can now report shipping problems directly in Shopify and resolve them quickly.

Where can you find the new feature in Shopify?

You can activate the integration and the new shipping options directly in your Shopify admin under Settings > Shipping and delivery.

This close connection not only makes shipping more efficient, but also reduces the risk of errors. This means you can deliver to your customers faster and build trust and loyalty.

The future of shopping: Shopify launches “Agentic Commerce”

In August, Shopify announced a new initiative that integrates the shopping experience into AI conversations. Under the name “Agentic Commerce”, the company is introducing three new tools for developers that allow shopping to be integrated directly into AI agents – from product search to checkout.

The new Shopify AI strategy clearly positions Shopify as a pioneer in the dynamic AI environment of e-commerce.

What are the new AI tools?

Imagine a customer asking their AI for the best running shoes, and the AI assistant immediately offers them a product from your store—with the option to buy it right away. That's exactly what the new tools are designed to do:

• Shopify Catalog: AI agents can access millions of products from across the Shopify ecosystem. Searches provide accurate, real-time inventory and pricing data.

• Universal Cart: This tool allows customers to collect products from different stores—whether they are hosted on Shopify or not—in a single shopping cart.

• Checkout Kit: Developers can embed a merchant's custom checkout directly into the conversation. Shopify handles payment processing, taxes, and regulatory requirements.

What does this mean for you as a retailer?

Integration with the new tools opens up a huge new sales area for retailers and thus a completely new target group:

• Increased reach: Your products can be suggested in relevant AI conversations.

• Easy connection: You don't need to make any additional integrations. Once activated in the early access program, your existing product data will be used. Checkout runs through your store, and you retain the customer relationship.

The new tools are currently still in the early access program, which developers and partners can apply for.

Customer group discounts: Shopify makes automatic discounts customizable

Until now, automatic discounts in the Shopify store were always available to all customers, which made it difficult to offer personalized promotions to specific customer groups. But that's no longer the case: Shopify has introduced a new feature that allows you to apply automatic discounts to specific customer segments.

You can now use automatic discounts to reward or activate specific customer groups—without any manual effort or third-party apps.

What are the options?

When you create a new automatic discount, you will now find an option for “Customer eligibility” in the admin area. Here you can choose between three options:

• All customers: The discount continues to apply to anyone who meets the conditions.

• Customer segments: Choose from your own or predefined Shopify customer segments. For example, you can automatically apply a 10% discount to all your VIP customers or to customers who haven't purchased anything in the last 3 months.

• Specific customers: Give exclusive offers only to a select group of customers, for example, as a personal thank you.

This feature is ideal for strengthening customer loyalty, attracting new buyers, or rewarding regular customers for their loyalty.

Where can you find the new feature?

Go to “Discounts” in your Shopify admin and click “Create discount.” Select “Automatic discount” and you will find the new setting under “Customer eligibility.”

Customized analytics: The Shopify dashboard can now be personalized

You can now personalize your Shopify Analytics dashboard with your own sections. This means you can group metrics that belong together thematically into individual sections—for example, all sales figures in one area and all marketing metrics in another.

The advantages of this feature:

Clear structure: You can find the most important information you need every day at a glance.

• Focused insights: You can show or hide sections to focus on specific data without being distracted by other figures.

• Customized view: Design the dashboard to best suit your business and how you work.

How does it work?

1. Go to “Analytics” in your Shopify admin.

2. Click “Customize.”

3. Select “Add section,” give it a name, and add the metrics you want.

This small but powerful improvement makes it easier to draw the right conclusions from your data and manage your business even more strategically.

B2B updates: Apple Pay, store credit, and “pick up in store”

Shopify has also introduced important innovations for merchants operating in the B2B sector. The platform is continuously optimized to offer business customers a seamless and efficient shopping experience that is in no way inferior to that in the D2C sector.

Apple Pay for B2B checkout

Your B2B customers can now also pay via Apple Pay during checkout. This significantly speeds up the payment process, as there is no need to manually enter credit card information. If you have already activated Apple Pay for your private customers, this feature is automatically available for your business customers as well.

Where can you find the setting in Shopify?

In your Shopify admin, go to Settings > Payments. If a compatible payment provider such as Shopify Payments is enabled, you can set up Apple Pay there.

“Pick up in store” for B2B customers

Your business customers can now select “Pick up in store” as their shipping method at checkout. This gives them extra flexibility and the chance to save on shipping costs. You can enable this option for specific locations and even use Checkout Blocks to customize which pickup locations are visible to which customers.

Where can you find the setting in Shopify?

To activate this feature, you must contact Shopify Plus Support. Once activated, you can manage pickup locations in your admin under Settings > Shipping and delivery.

Credit for business customers

Shopify now allows you to manage credit directly for your B2B customers' locations. This is ideal for refunds, goodwill gestures, or loyalty program incentives. Customers can view their credit in their account area and redeem it directly at checkout on their next order.

Where can you find the setting in Shopify?

You can manage credits directly in your admin area. Go to Customers > Companies and select the relevant company location. There you will find the options to issue or manage credits.

These new features help simplify the processing of B2B transactions and improve the shopping experience for your business customers.

More sales on the thank you page: With the new announcement bar

Shopify has announced a new strategic feature for developers: an announcement bar that can be placed after checkout and in customer accounts. This innovation allows merchants to make the most of the high level of attention buyers give after making a purchase.

The announcement bar is being introduced as a new form of “UI extension,” which means that developers can integrate this functionality directly into their apps. This opens up a powerful new way for merchants to engage with customers without interrupting the checkout process or distracting them with additional pop-ups.

What is the announcement bar for?

The feature can be used for various purposes to increase the added value of the purchase or strengthen customer loyalty. Examples include:

• Upselling and cross-selling: You can specifically advertise additional products.

• Gather feedback: Ask customers to participate in a survey or provide a short review.

• Customer loyalty: Encourage customers to follow you on social media or sign up for your newsletter.

Although this feature is initially relevant for developers, apps will soon be available that allow retailers to easily use this new strategic marketing space.

Conclusion

The August updates show that Shopify is focusing on the areas that matter most to merchants. From optimized shipping processing and personalized discounts to new B2B features and AI integration, every innovation is designed to increase efficiency and open up new growth opportunities for you.

These continuous improvements make day-to-day business easier and create a solid foundation for the future. It's worth testing these new tools in your store and seeing how they can help you grow your business.

Latori: Your Shopify Premier Partner

As a Shopify Partner and Germany's first Shopify Premier Agency, Latori has first-hand knowledge and is always up to date with changes to the shop system. We have already supported numerous national and international brands in their transition to Shopify Plus.