In May 2025, Shopify unveiled a series of exciting new features that should excite B2B merchants, developers and store operators alike. From improved return processes and AI-supported image generation to new B2B solutions - we summarize the most important updates for you.
Table of contents
- 1. AI image generation with Sidekick
- 2. Improved returns processes for more accurate financial reporting
- 3. New B2B partner solutions for Shopify
- 4. Validation of VAT ID numbers directly in Shopify Tax
- 5. Smarter theme settings with conditional settings in the Theme Editor
- 6. Customization of the "Buy again" button
- Conclusion
- Latori: Your Shopify Premier Partner
Do you need support with your Shopify store? As Shopify Plus experts, we are always available to help you realize your project. Contact us now.
1. AI image generation with Sidekick
This month, over 150 new features and improvements were introduced as part of the Shopify Editions - including an exciting update for Sidekick. Shopify's virtual assistant Sidekick is getting an upgrade: merchants can now generate customized images based on text input. This makes it easier to create appealing hero banners, marketing materials and blog illustrations - without any external design tools.
2. Improved returns processes for more accurate financial reporting
Shopify's new returns handling process gives retailers control over when returns impact their sales and tax reporting. This includes:
Reviewing returns before they impact your sales data
Processing return items as soon as you receive them or at a time that best suits your business
Releasing exchange items when they are ready to ship
Managing restocking and refunds in a single workflow
Sending invoices for exchanges as needed
Reading tip: The 8returns app simplifies your returns process directly in Shopify.
3. New B2B partner solutions for Shopify
Shopify is expanding its B2B offering with four new partner solutions developed specifically for wholesalers and manufacturers:
AAXIS Streamline: A native Shopify app for manufacturers and distributors with advanced approval workflows and customizable shopping lists.
Teifi Parts Accelerator: Facilitates product search for OEM and aftermarket parts suppliers with features such as year-make-model (YMM) validation and customizable themes.
TMG Fuse: Simplifies the integration of Shopify into SAP environments, reducing manual data entry and improving efficiency without downtime.
Uncap Accelerator: Enables manufacturers and distributors to quickly create customized order portals with modular architecture and pre-built B2B apps.
These solutions are designed to help B2B companies implement modern shopping experiences quickly and cost-effectively.
4. Validation of VAT ID numbers directly in Shopify Tax
Shopify Tax now enables the direct entry and validation of VAT identification numbers (VAT ID numbers) within the admin area. Thanks to the connection to VIES and HMRC, VAT ID numbers from all EU countries and the United Kingdom are checked. If the number is valid, the reverse charge exemption is automatically applied and noted on invoices.
Reading tip: If you want to sell tax-free to B2B customers, you can find out all about the Tax Exempt Manager App here.
5. Smarter theme settings with conditional settings in the Theme Editor
Shopify has introduced Conditional Settings in the Theme Editor. This allows theme options to be shown or hidden depending on other settings. This provides a clearer user interface and simplifies theme customization - especially for complex sections with many options.
For example, for a hero slider, you can now specify that options such as the slide duration only appear when autoplay is activated. This keeps the editor lean and intuitive - for developers and retailers alike.
“The new conditional settings in the Shopify Theme Editor are a real game changer - especially for complex sections with many configurable options.” - Patrick Schneider, Teamlead of the frontend team at Latori.
This feature noticeably improves the user experience and enables a more modular theme structure.
Reading tip: Develop your own theme or use a ready-made Shopify theme? We explain the pros and cons in the blog.
6. Customization of the "Buy again" button
Merchants now have the option to hide the "Buy again" button on the order status page and the order page. This provides more control over the customer experience and can be customized depending on the business model.
Reading tip: How to make your multichannel strategy work with Shopify.
Conclusion
Shopify's May updates offer numerous improvements for merchants and developers. From extended B2B functions and more precise financial reports to new design tools - it's worth exploring the new features and implementing them in your own store.
Latori: Your Shopify Premier Partner
As a Shopify partner and Germany's first Shopify Premier Agency, Latori has first-hand knowledge and is always up to date with changes to the store system. We have already supported numerous national and international brands in switching to Shopify Plus.
Would you also like to switch to Shopify Plus? We can discuss the options for your project in a non-binding initial meeting. We look forward to getting to know you! Get in touch now.
