Shopify Preise 2026: Alle Kosten, Gebühren & Shopify-Pläne im Vergleich
Tuesday 9 June 2026
Latori GmbH

Shopify Pricing 2026: A Comparison of All Costs, Fees, and Shopify Plans

Shopify is a well-known store solution that is used by many companies. However, one question always comes up for merchants here: How much does Shopify cost? How high the Shopify costs per month are, we show you in this blog.

Shopify offers different pricing models (Shopify Pricing Plans). Depending on your store size and needs, you can choose the right plan for you.

If you decide to switch from one Shopify package to the next, you can do it in no time and without any risk. Things get more complicated when you are at the very beginning and don't yet know exactly which Shopify pricing plan you should choose.

To make this decision a little easier for you, we would like to address this very issue in this blog post. Learn below when you should consider switching between the different Shopify plans and when even an enterprise solution can be worthwhile.

Quick inside: Was kostet Shopify 2026?

In 2026, Shopify costs start at around €25 per month for the Basic plan. Additional costs may apply for apps, premium themes, custom development, international stores, or transaction fees. For professional Shopify stores, the actual monthly costs often range from €66 to €298. With Shopify Plus, store owners can expect even higher costs.

You could still use professional support for the creation or extension of your Shopify or Shopify Plus store? Then we are just the right people for you. Contact us!

Shopify plans at a glance

All Shopify pricing models offer significant advantages over e-commerce competitors. For example, no additional server costs, server maintenance costs, web space, etc. are necessary.

Shopify - monthly costs: The provider offers a total of 6 pricing models, which we will discuss in more detail below.

1. Shopify Plan: Shopify Basic

Shopify Basic is, as the name suggests, a simple basic framework that is fully functional. It currently costs €33 per month or €25 on a yearly basis, making it the cheapest of Shopify's current fee plans. In addition, merchants using Shopify Payments can expect to pay 2.1% (+€0.30) credit card fees. When using external payment providers, there is a transaction fee of plus 2%.

You do not need to rent a web space or server, as it is included in every Shopify price. For the domain, you can rent one from Shopify itself or connect an external one from providers like Namecheap, Checkdomain and 1&1 to your store. Also included in the pricing plan are emails to your customers, such as order confirmation or shipping confirmation.

A blog is already standard today and very important for SEO. This is also already included in this affordable pricing model. SSL, i.e. accessibility via HTTPS (encryption), is also already included - so there is no need for a paid certificate. You want to offer discounts to your customers? You can easily create them via Shopify, attach conditions to them and make them available to your customers. You are also able to use this basic Shopify plan with up to 2 user accounts.

2. Shopify Plan: Shopify Grow

The Shopify plan currently costs €88per month or €66 for yearly payment with a 1.8% (+ €0.30) credit card fee. There is a 1% fee when using external payment providers. Of course, all features of the Basic Shopify plan are included. Additionally, a fraud analysis is offered starting with this plan.

The Shopify Grow plan offers attractive benefits for growing companies: It reduces transaction fees compared to the more affordable entry-level plans and allows use by up to five employees. The plan provides extensive reporting capabilities, including financial, sales and customer analytics, to help you make informed business decisions. In addition, the Grow plan supports international trade with special tools for country-specific customization of settings and offers.

3. Shopify Plan: Shopify Advanced

Shopify Advanced currently costs €384 per month or €289 for annual payment with 1.6% credit card fees (+€0.30). In addition, there is a 0.6% sales fee when using external payment providers. Shopify Advanced can already be used much more extensively with 15 users. In addition to the functions listed so far, some new features are added here. Reports and analytics are expanded and more accurate. You can see more details about the usage and visits to your website or store. Of course, this will also help you to be more responsive to the needs and obstacles that may occur. The more comfortable the customer feels on your website, the more likely he is to buy. He stays longer in the store and possibly finds items he did not intend to buy. This way you increase the sales rate and the satisfaction of your customers. Only in this pricing model you have the possibility to calculate the shipping costs individually, based on the shopping cart.

4. Shopify Plan: Shopify Starter

As promised, we'll also go into a more uncommon pricing of Shopify - the Shopify Starter plan. This Shopify plan gives you the opportunity to create a store within a few clicks. All that is needed is an image and a description of your product or service and you're ready to go. The sale is designed for social media with this Shopify plan (for example, via linkpop page). This package currently costs only 5 € per month and is therefore the cheapest Shopify pricing model.

5. Shopify Plan: Shopify Plus

Shopify Plus is the most professional and complex plan from Shopify - this is also reflected in the price. The monthly fees are individual and are regulated with Shopify in separate contracts with you. Shopify Plus costs merchants 0.40% of their net sales and starts at a minimum of 2300 USD per month.

This plan is worthwhile for very high sales, among other things, but also if they place great value on customization. Shopify Plus offers many options to customize your store. For example, in the other plans you cannot edit the checkout or only to a limited extent, whereas Shopify Plus offers extensive access to it. Of course, you use all the features of the other pricing models here, but you can customize a lot of things to suit you and your brand.

With Shopify, many functions can be solved via app from the App Store. With Shopify Plus, on the other hand, you can additionally program many functions and thus save the monthly fees for an app. Would you like to know more about Shopify Plus? Then contact us - we will be happy to advise you, set up your store for you and take care of further programming, consulting and support.

Reading tip: What are the differences between Shopify vs. Shopify Plus? We answer this question in our blog!

6. Shopify Plan: Commerce Components

As of early 2023, Shopify offers a sixth pricing plan: Commerce Components by Shopify (CSS). This is the next tier after Shopify Plus, designed for large international retailers with annual revenues of at least €500 million. Unlike Shopify Plus, an all-in-one solution, CSS grants users access to individual Shopify components, such as the checkout and a completely new back-office management for enterprise retail. In addition, Commerce Components offers no API limits, 40,000 checkouts per minute, higher product variant limits, and new advanced features. New ways to customize a storefront and new technology partnerships with third-party vendors can also be targeted with this plan. This gives enterprise retailers more flexibility and more control over data, brand identity and customer relationships. Pricing for this solution is dependent on the retailer's requirements and therefore has not been publicly communicated to date.

Shopify Prices: When is it worth switching to the next plan?

As you could already read, the sales fee gets lower depending on the pricing plan. The Advanced Shopify plan now costs only a quarter of the sales fee compared to the Basic Shopify pricing model and Shopify Plus has no transaction fee at all. First and foremost, the features play an important role, of course, but the costs are not to be neglected for you as a merchant either. Therefore, we have also taken a closer look at these:

When is the upgrade to the Shopify plan Shopify Grow (88 €) worth it?

In our experience, an upgrade from Shopify Basic to the Shopify plan Shopify Grow is worthwhile from around €10,000 in sales per month.

Since the transaction fees are reduced on the next higher plan, the total cost of running the store under the Shopify Basic plan and the Shopify plan equalize in the end. Considering the increased functionality of the Shopify plan, such as the ability to sell gift certificates, the upgrade is worth it.

When is it worth upgrading to Advanced Shopify (€384)?

In our experience, an upgrade to Shopify Advanced is worthwhile from €25,000 in monthly sales.

The total costs for operating an Advanced Shopify store and a Shopify store differ only slightly in the end with high monthly sales. In this case, the extended analyses, user numbers, and additional functionalities clearly speak for an upgrade.

When is it worth switching to Shopify Plus?

The financial framework usually doesn't play the biggest role when switching to Shopify Plus, but the possibilities opened up by the enterprise commerce platform. For example, Shopify Plus allows you to have multiple stores that are connected to each other. This is useful, among other things, if you want to offer different currencies or products per store.

Likewise, we as developers and you as a store owner have so many new and great possibilities that this often displaces the financial aspect and makes a calculation unnecessary. Since individual contracts are concluded, a blanket calculation of fees is not possible here, or only to a limited extent. Shopify - and also we - are happy to help you here, however.

Reading tip: In this blog post, we go into more detail about when it's worth your while to switch to Shopify Plus.

How much does a Shopify store really cost?

The actual cost of a Shopify store is usually significantly higher than just the subscription fee. In addition to the Shopify subscription, there may be expenses for apps, themes, domains, custom development, and agency services. While small stores can often get by on less than 100 € per month, growing and international merchants quickly invest several hundred to a thousand euros per month in their Shopify store.

Cost FactorTypical Costs
Shopify Plan€25–€384/month
Domain€10–€20/year
Premium Theme€150–€400 one-time
Apps€20–€500/month
Agency€2,000–€50,000 one-time
Shopify Plusfrom $2,300 USD/month

Shopify Plus prices compared to other providers

Shopify Plus is the enterprise version of Shopify and thus the Shopify plan that is the most highly priced.

However, compared to other enterprise store systems, Shopify Plus shines not only with its feature set and excellent service. The costs also turn out to be comparatively low, especially if you consider them for a longer period of time.

Our experience with enterprise commerce projects shows that Shopify Plus often results in the lowest total cost of ownership compared to many enterprise platforms. While implementation and operation costs for Shopify Plus are often in the low to mid six-figure range over several years, platforms such as Adobe Commerce, Salesforce Commerce Cloud, Spryker, or commercetools frequently require significantly larger budgets due to higher development, infrastructure, and maintenance costs.

Chart comparing TCO of e-commerce platforms: Shopify, Shopware, Adobe, Salesforce, Spryker, and commercetools based on costs and effort.
Why is that?

Shopify Plus takes a SaaS approach, in which hosting, security, updates, scaling, and a large part of the technical operations are already included in the platform. This significantly reduces infrastructure, maintenance, and operating costs compared to many enterprise commerce systems.

Comparison chart of an all-in-one platform versus other enterprise systems, highlighting reduced operational costs for the all-in-one option.

With platforms such as Adobe Commerce, Shopware, Salesforce Commerce Cloud, Spryker, or commercetools, companies often have to set aside additional budgets for hosting, DevOps, system maintenance, updates, integrations, and technical enhancements. Especially for international multi-store setups or complex integrations, these costs can account for a significant portion of total operating costs over several years.

For this reason, many fast-growing companies choose Shopify Plus when they’re looking for a scalable commerce platform with a comparatively low total cost of ownership (TCO).

Reading tip: What are enterprise commerce platforms, how do they differ from classic store systems and what are the advantages? You can find all the answers here.

Conclusion: Switch Shopify plan, or not?

The financial aspect is of course a big point when switching to another Shopify plan, but the functionality also plays an important role. So if you haven't generated the appropriate revenue yet, but would still like to sell gift vouchers, for example, or use features of the higher plans, a switch is definitely recommended even before that. By the way, all Shopify pricing plans include server, web space, SSL certificate, notification emails to you and your customers, CMS for product maintenance, collections, customer management, customer accounts, and much more.

Start your trial with Shopify now and contact us if you need support creating your store or want to add more features to it.

Frequently asked questions about Shopify pricing

How much does Shopify cost in 2026?

Shopify offers several pricing plans tailored to different business sizes. Costs start at €5 per month for the Starter plan, while the Basic plan is priced at €33 per month. The "Grow" plan costs €88 per month, and Advanced Shopify starts at €384 per month. For larger enterprises, Shopify Plus is available starting at approximately €2,100 per month.

What additional Shopify costs can arise?

In addition to the monthly Shopify subscription fee, further costs may incur for premium themes, apps, domains, custom development, agency services, or international sales solutions. The actual total cost of a Shopify store therefore highly depends on your specific requirements and the desired range of functions.

How high are the Shopify fees per sale?

In addition to the monthly base fee, payment processing fees apply. For Shopify Payments, these vary depending on the chosen plan. If third-party payment providers are used, Shopify charges additional transaction fees based on the selected plan. The exact fees differ by payment method and country:

  • Online Credit Card: Basic: 2.1% + €0.30; Shopify: 1.8% + €0.30; Advanced: 1.6% + €0.30; Shopify Plus: 1.3% + €0.30

  • Klarna Pay Later: Basic: 2.99% + €0.35; Shopify: 2.99% + €0.35; Advanced: 2.99% + €0.35

  • Sofort (Direct Bank Transfer): 1.4% + €0.25; Shopify: 1.4% + €0.25; Advanced: 1.4% + €0.25

Can you try Shopify for free?

Yes, Shopify offers a free trial phase for new merchants. This allows businesses to explore the platform, its features, and the admin area before committing to a paid plan.

Which Shopify apps cause additional costs?

Many Shopify apps require payment and are billed on a monthly subscription basis. Additional costs frequently arise for SEO tools, email marketing, reviews, product feeds, subscriptions, B2B features, or legal compliance. Depending on the store, monthly app costs can range from a few euros to several hundred euros.

What Shopify costs arise with international selling?

When selling internationally, additional costs can arise from translations, currency conversions, country-specific pricing, international domains, or localization apps. While Shopify Markets supports many of these features, merchants should still budget for additional costs related to internationalizing their store.

When is Shopify Advanced worth it?

Shopify Advanced is suitable for businesses with higher order volumes and more complex requirements. The plan becomes particularly appealing for merchants who need detailed analytics, want to calculate custom shipping rates, or stand to benefit from lower payment fees as their revenue grows.

When is Shopify Plus worth it?

Shopify Plus caters to high-growth businesses and enterprise merchants with large revenues or complex business models. This plan is especially worthwhile for international multi-store structures, advanced automations, custom checkout modifications, or specialized B2B requirements.

Is Shopify cheaper than Shopware?

For many merchants, the initial entry costs for Shopify are lower because hosting, maintenance, security updates, and technical infrastructure are already included. With Shopware, these services often have to be organized or paid for separately. However, which solution is more cost-effective in the long run depends on individual requirements, customizations, and operating costs.

How much does a Shopify store cost with an agency?

The cost of a Shopify store built by an agency varies based on the project scope. Simple store projects often start at a few thousand euros, whereas custom Shopify Plus projects or international commerce platforms can require investments in the five- or six-figure range. Added to this are ongoing Shopify fees and potential costs for apps and further development.

Are Shopify pricing plans flexible and scalable?

Yes, Shopify allows you to switch between different pricing plans at any time. Businesses can scale their plan alongside their growth and flexibly add extra features, apps, or extensions. This makes Shopify ideal for both startups and internationally operating corporations.

What is the breakdown of Shopify's monthly costs, and what additional fees exist?

The cost of Shopify consists of a fixed monthly subscription fee (depending on the plan, often discounted with annual billing) and variable transaction fees per sale. Additional costs can arise from:

  • Third-party payment gateways (additional transaction fees)

  • Paid apps for extra functionality (monthly subscriptions)

  • Premium themes (one-time fee)

  • Domain fees (annual)

  • International selling (e.g., via Shopify Markets)

Note: For merchants in Germany, legal compliance apps (such as IT-Recht Kanzlei) are also frequently necessary.

Can I change my Shopify plan flexibly?

Yes, absolutely! You can adjust your plan at any time directly within your Shopify admin settings.

  • Upgrades take effect immediately, allowing you to use new features right away.

  • Downgrades take effect starting with the next billing cycle.

No need to worry about your data: products, orders, and settings are fully preserved when switching plans. Just take a quick look at the features of the new plan beforehand to ensure it aligns perfectly with your business needs.

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