Shopify Summer Editions 2025: The updates in detail

The Shopify Summer Editions 2025 - under the motto “Horizons” - bring over 150 innovations that optimize the e-commerce experience for merchants. From AI-supported design and improved POS functions to enhanced B2B tools - we show you the most important innovations.

What are Shopify Editions?

Shopify Editions are a bi-annual update format that excites merchants and developers alike. Twice a year, in summer and winter, Shopify presents a series of improvements and new features specifically designed to make everyday e-commerce more efficient. These innovations are presented on a central landing page, which is supplemented with videos, articles and detailed examples.

What's new: The most exciting updates of the Shopify Winter Editions

Theme framework Horizon

With the new theme design system, Shopify now provides you with ten modern and conversion-optimized themes that you can customize to your liking. Each design provides an excellent basis for immediately launching an appealing online presence - regardless of your industry.

The new themes:

• Dwell

• Atelier

• Pitch

• Vessel

• Fabric

• Tinker

• Savor

• Heritage

• Horizon

• Ritual

A particular highlight is the integration of artificial intelligence. With the help of intelligent functions, you can easily generate individual theme blocks: All you have to do is describe what you want - and the AI will then create suitable, brand-appropriate content for you. This allows you to express your brand in a unique way without having to program it yourself.

You also have the option of generating fully customized layouts. Simply describe the style and values of your brand and Shopify will automatically create a design tailored to you - including structure, colors and imagery.

All of this is supported by a significantly revised theme editor, which offers numerous improvements to make designing your store even more intuitive. This means you retain full control over your content at all times - and can give free rein to your creativity.

Shopify Sidekick

The latest updates make Shopify's AI assistant Sidekick even smarter and more versatile - making it an even more valuable partner for your everyday business. Sidekick is now able to draw multi-level conclusions and develop concrete, data-driven strategies based on a comprehensive analysis of your business data. This not only provides you with answers, but also real decision-making aids for your next steps.

Sidekick has also grown linguistically: the assistant now speaks 20 languages and is therefore available in all languages supported by the admin area - for an even better and more personalized user experience.

Another highlight is the new image generation directly in the admin area. Simply enter a few keywords and Sidekick will create suitable images for you - ideal for quickly generating new visual content for your store.

What's more, Sidekick is now also available on mobile: With the Shopify mobile app, you can access the AI assistant and complete tasks conveniently on the go. And if you want even more direct support, screen sharing with voice chat is now also available. Simply share your screen and let yourself be guided live through processes and tasks in the admin area.

POS version 10

Shopify POS version 10 is the most flexible and powerful POS system to date. It impresses with faster navigation, intelligent product search and a customizable shopping cart for a smooth sales experience at the point of sale.

A highlight is the individual branding of the customer display - from the logo to media content. With the mixed checkout, orders can be processed as one transaction, ideal for immediate purchase and delivery in one.

Store credit can now be issued and redeemed directly at the POS, including refunds. International merchants benefit from centralized management of multiple stores via Shopify Payments (Shopify Plus).

POS also makes it easier to collect SMS marketing opt-ins directly in the customer profile or at checkout. Admin discounts and discount codes can now be used even more flexibly, for example on order drafts and shipping. Payment methods can be configured device-specifically, and amount rounding can be activated in countries with micro-coin regulations.

All in all, Shopify POS 10 ensures greater efficiency, personalization and control - regardless of whether you are a boutique or an international store chain.

Checkout

Shopify has introduced numerous new checkout-related functions. You can now set a standardized shipping fee when shipping from multiple locations to avoid unexpected additional costs. Alternative delivery addresses or pick-up locations can now be offered for unavailable items, increasing flexibility and customer satisfaction.

For merchants in Canada, the “Buy now, pay later” option is now also available with Shop Pay Installments, which can significantly improve the conversion rate. In addition, the checkout now loads significantly faster - customers can enter their details almost two seconds earlier.

Another highlight is the option to integrate the Shopify checkout into virtual experiences - for example in Roblox, where physical products can now be purchased directly. Those who want to make their checkout even more individual can benefit from a new upgrade guide for thank you and order status pages, which is based on the specific apps and customizations in the store.

There has also been progress in the areas of security and sustainability: Shopify Payments uses improved AI models for fraud detection, which reduces chargebacks. In addition, you can integrate a climate-neutral shipping option in the checkout via the Planet app - exclusively for Shopify Plus.

Internationalization

Shopify is significantly expanding its international payment and shipping solutions to make cross-border commerce even easier and more transparent. With Shopify Payments, merchants can now launch in 16 additional countries - including Greece, Poland, Norway and Mexico. Shopify Plus users also benefit from the ability to centrally manage sales from different business units.

A particularly practical update: payouts in multiple currencies are now possible throughout Europe and Australia - reducing exchange rate fees and optimizing payment flows. Transparency in the checkout has also been increased for international orders. Customs fees, taxes and duties can now be displayed and charged directly - regardless of the Shopify subscription. If you want to create even more clarity, you now have the option of integrating these fees directly into the product prices.

The introduction of Tariffguide.ai simplifies product classification: the appropriate customs tariff and HS code are automatically determined based on a brief description and the country of origin - this saves time and minimizes errors. Klarna is now also available in other European countries via Shopify Payments, such as Croatia, Norway and Lithuania. This is complemented by new local payment options such as P24, BLIK, TWINT, Swish and MobilePay, which offer even more flexibility at checkout.

Another plus: Apple Pay for subscriptions is now supported in all countries where Shopify Payments is available. For merchants in the US, Managed Markets offers expanded options for managing international markets - whether you want to control customs and taxes yourself or leave it to Shopify is entirely up to you.

Marketing

Selected discount apps allow you to apply a discount code to products, orders and shipping at the same time. The updated ShopifyQL segment editing offers improved functionality, keyboard shortcuts and an optimized date filter for easy segment creation and customization.

The new Knowledge Base app for AI shopping allows you to customize the FAQs used by AI agents to answer customer questions. With ready-to-use segmentation templates, you can target your customers based on criteria such as language, purchase history and location. In addition, retail segments can now be created using colloquial addresses instead of coordinates.

The search for marketing automation templates has been improved so that you can find them more quickly and optimize your campaigns with new search, sort and filter options. If you discover errors in ongoing email campaigns, you can now cancel them while they are being sent. You can also customize and save the email padding and footer and choose between a compact or extended version to improve the design.

The available store credit can be displayed via Liquid in marketing emails or in the online store to remind your customers. Automatic meta field synchronization with Shopify Forms keeps your customer data up-to-date and consistent.

With the new Collabs app, content creators get detailed sales analytics, payment updates and improved product search directly on their smartphone. Finally, with the new multichannel marketing, you can manage and measure your campaigns across channels, generate QR codes and shareable links and manage UTMs directly in the admin area.

Store App

The Shop app now offers you smarter recommendations in the home feed that adapt in real time to the shopping behavior of your new and existing customers. In addition, your online store's product detail pages are mirrored directly in the Shop app, including color swatches and subscriptions to create a seamless shopping experience.

With curated collections, shoppers can save products, create their own collections, share, discover and collaborate with others. Improved parcel tracking provides your customers with more detailed tracking information as well as easy access to customs fees and date changes.

In addition, store credit and loyalty points are displayed in both the store app and checkout thanks to Shop Pay authentication, which further strengthens customer loyalty.

B2B

In the B2B area, you can now use Markets to manage multiple markets, each with their own catalogs, currencies and individual storefront theme customizations, including a preview of the buyer experience via “Display as”. VAT validation for the EU and UK allows you to reduce compliance risks and apply tax exemptions automatically with Shopify Tax.

The Checkout Blocks app allows you to set minimum and maximum order limits - either for all customers or specifically in the B2B area. You can also integrate vouchers in B2B catalogs and thus optimize sales with improved reporting without intermediate solutions.

Compatibility with NetSuite ERP increases efficiency and data quality by synchronizing companies, orders and payment terms (Plus only). In addition, other B2B-compatible apps are now available, including integrations with QuickBooks, collaborative shopping and lookbooks.

Shipping

In the shipping area, Shopify offers new functions for more efficient fulfillment. You can print pick lists by product or order and track multiple deliveries simultaneously with transfer tracking. The consolidated view for delivery methods makes it easier to manage shipping, pickup and local delivery.

Thanks to barcode scanning, stock can be transferred more quickly between locations and order fulfillment can be automatically distributed to multiple locations when stock is tight. Up to 250 shipping labels can now be printed simultaneously.

New logistics partners such as Flexport, ShipBob and more are available in the Shopify Fulfillment Network app. There are also new shipping service providers in Canada and Europe such as Purolator and SEUR. You can select your favorites via the shipping service provider settings. Returns must now be confirmed before reports and taxes are updated for more accuracy.

Operation

You can now issue refunds directly as store credit, regardless of the original payment method. Subscription and pre-orders can be processed before shipping. Multiple business unit management tools are available for Shopify Plus to optimize global processes.

You also benefit from new performance reports and advanced analytics to better understand your web performance and customer data. A practical guide helps you to easily connect third-party domains to your store.

The Shopify mobile app has been optimized and now offers:

• Tap to Pay for contactless payments (US only)

• Faster navigation and customizable reports

• ShopifyQL queries on the go

The admin area loads faster and allows clear navigation with dynamic buttons and a dedicated search for settings. Shopify Tax automates sales tax management for additional channels.

Shopify Capital is now available in Germany and offers flexible loans with customizable repayments and lower costs for early repayment.

Development

Shopify now offers a modern developer platform that makes it easier to create high-quality apps faster and with less code. The platform is currently in Early Access and supports you with numerous new features.

Important features and advantages:

• Development without deployment: You can develop and test extensions completely locally without having to deploy them every time.

• Local development without tunnels: Apps and extensions can be built directly on Localhost, enabling faster hot reloading.

• Dev stores for all Shopify plans: Test your apps in development stores that simulate all Shopify plans - from Basic to Plus.

• MCP server support: Benefit from AI support directly in your programming environment for GraphQL, Functions and UI components.

• Declarative data definitions: The management of meta fields and meta objects is significantly simplified by declarative definitions.

In addition, you get direct API access for POS extensions, allowing you to access Shopify data quickly and without your own backend. Access settings for meta fields and meta objects can be clearly managed in the admin area, in the storefront and via customer APIs. The UI creation for the admin area, checkout and customer accounts is supported by a standardized Polaris web component system with MCP server acceleration.

Storefront and AI capabilities:

• Shopify makes it possible to embed commerce functions into any website with just a few lines of HTML.

• The development of AI shopping agents for individual stores is facilitated via Storefront MCP.

• A global Shopify catalog allows the development of apps and agents that access millions of product data.

• Discount codes can be entered directly in the shopping cart, without third-party apps.

• The new skeleton theme and improved Liquid functions facilitate rapid front-end development.

• Hydrogen has switched to React Router 7 and offers modern routing features.

Enhanced tools and APIs:

• Shopify Functions have been improved with better references, over 40 new examples and LLM support on the MCP server.

• Shopify Flow can retrieve meta object data more easily and offers improved templates for merchants.

• The GraphQL API now supports precise, unlimited counts with filters.

• New WebAssembly Query APIs and increased function batches allow for more complex and faster logic in apps.

• With the Discount Function API, discounts for products, orders and shipping can be combined in one offer.

• Bulk data management is simplified with new CLI commands and SQLite files.

Growth and App Store:

• Simplified design requirements ensure faster certification than Built for Shopify.

• Improved email support helps clarify audit questions.

• Ad targeting by plan type increases the visibility and click-through rate of your apps.

• Prioritized app ratings and automated checks speed up app approval.

• Improved international search makes your apps easier to find in key markets

• New requirements for the Shopify Theme Store apply from July 2025.

Extensions and POS features:

• UI extensions can implement country and company-specific logic.

• You can use UI extensions to specifically remove attributes in the shopping cart and checkout.

• Advanced payment extensions support multiple currencies, on-site QR codes and MOTO orders.

• iOS debugging for POS UI extensions is possible via Safari development tools. The Print API allows the creation and printing of invoices and delivery bills directly in the POS.

• Automatic location redirection of orders can be realized via the API. The latest App Bridge version ensures faster loading times.

• Inventory Transfers APIs synchronize inventory across Shopify and external systems.

• The checkout is PCI DSS V4 compliant thanks to strict content security policies and sandboxing.

• Control fields can be validated regionally in order to process orders in a legally compliant manner.

Conclusion

The Shopify Summer Editions 2025 under the motto “Horizons” have once again brought numerous innovations for retailers and developers. With a comprehensive range of tools and features, merchants of all sizes can make their online stores more modern, efficient and customer-friendly. Particularly noteworthy are the advanced AI-supported design and marketing functions, the improved POS system and the expanded options for internationalization and B2B processing. Whether individual store design, smart automation or seamless multi-channel management - with these updates, Shopify provides the basis for future success in digital commerce. For retailers, this means more flexibility, better customer experiences and simplified processes - perfect for future-proofing your own store.