Content marketing
“It is content. And it's links pointing to your site.”
-- Andrey Lipattsev, Google --
Google confirms: Good copy and links are the most important features if you want to be found among the first search results. That's why content marketing can be crucial to your strategy. Whether for blog posts or sales-boosting product descriptions - as a content marketing agency with a Shopify focus, we are at your side. At the same time, we emphasize SEO with relevant keywords to drastically increase your search traffic.
What is content marketing for?
...and what does SEO have to do with it?
Google regularly crawls all searchable websites - including your shop. This is why SEO optimisation is an important aspect of online commerce. The text on pages is indexed and used in searches. For example, Google can find you when someone searches for "how to pack suitcases properly". Every click on your website is initially viewed positively by search engines. Since the page is clicked on a lot, it must be interesting. If people then find the right answers to their questions on your site, your URL will rise in the rankings for the keyword they are searching for. Although this takes time, it is an effective marketing tool. Optimised copy is a prerequisite.
You can include Google-friendly keywords in blog posts, as well as useful and interesting information or FAQs for your customers. The relevance of the content is recognised by Google and displayed accordingly. For example, if you sell jewellery, you can write about how to make a bead. All of this is based on keyword research.
Even articles that are not necessarily related to your products and/or production can be of interest to many customers. Let's say you want to attract customers who like to travel. Why not write an article about how to pack a suitcase properly? The potential customer will find you while preparing for their holiday and will inevitably end up in your shop. They may stay and buy from you.
Our approach as a content marketing agency
If we can support you with your content marketing and SEO optimization for your Shopify store, that's our strategy:
Planning
We will create a schedule of topics for your blog posts or pages by the agreed deadline. You then decide which topics you want to use for the following month.
Writing content
We write your content by the agreed deadline, send it back to you for approval and make any necessary changes after you provide feedback. Only when you are satisfied do we publish the content.
SEO
When we write your copy, we pay attention to all the important SEO points so that the copy is valuable and self-working for you. This will save you money on advertising in the long run and help you rank higher and higher in Google searches.
Research & planning
We will identify suitable topics and discuss them with you once a month. We will spend up to an hour on the phone or by email advising you.
We look for appropriate keywords and discuss them with you. All you have to do is choose the keywords and topics.
Blog post
We write your blog post. Or rather, we get it written for you. We outsource this part of the job to content writers who will write the post. The posts will be between 600 and 800 words, depending on the topic. We format the blog post and insert it into your shop to match your shop layout.
Publishing
The post will be published under your name and at your preferred time.
Further examples
Let's talk!
ADVICE FROM SHOPIFY EXPERTS!
Co-Founder & CEO
Consultant
