All marketing tips and Shopify news in the blog

Welcome to the Latori Blog - your knowledge hub for Shopify, e-commerce and digital growth. Here, our experts regularly share practical insights, current trends and proven strategies from the world of online commerce. Whether you want to optimize your Shopify store, discover new marketing approaches or find out about technological developments, you'll find in-depth articles that will help you get ahead. Dive in and get inspired on how you can successfully shape your digital business.

A handshake to mark the announcement: Stikky is joining Latori.

In the fast-paced world of e-commerce, one thing is becoming increasingly clear: Acquiring new customers through traditional performance mar…

Nahaufnahme einer Hand, die ein Smartphone hält, auf dem eine Chat-App angezeigt wird, in der über die besten Restaurants in Tampa diskutiert wird. Die Textüberlagerung lautet „GEO/AEO“.
Smartphone displaying Google search page, with the text "Semantic search" on a blurred background.
Three smartphone screens displaying different online shops, featuring a coffee machine, coffee pods, and a special offer. Text above reads "Case Study: Delica AG."
Two women sitting at a table with laptops, discussing "B2B E-Commerce Personalisierung 2026" in a bright, plant-filled room.
An astronaut as a symbol for artificial intelligence
Sterne der Europäischen Union mit dem Text „Shopify, DSGVO & TDDDG” auf blauem Hintergrund.
A digital image featuring a "Shopify für Food-Brands" text, a saucepan, a tablet displaying Café Royal coffee, and a pack of Branches candy.
Boxes on a conveyor belt with a text overlay in German about the new EU packaging regulation for retailers.
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