From the kitchen to the web: Selling household goods with Shopify

Whether practical kitchen gadgets or sustainable cleaning products - the market for household goods is also booming in e-commerce. Consumers are placing increasing value on quality, design and convenience in their everyday lives - and are specifically looking for suitable products online. For retailers, this presents an attractive opportunity to build or expand a digital business segment. In this article, you will learn how to successfully sell household goods online - and why Shopify is the ideal platform for this.

How can you sell household goods online?

Selling household goods online requires more than just a beautiful product image. Today's customers expect a seamless shopping experience - from product search to checkout and delivery. It is therefore crucial:

• A structured product catalog: Household goods cover many categories - from functional to decorative. Clear navigation and smart filter functions are essential.

• Credible product information: Detailed descriptions, meaningful images and, where applicable, application videos create trust.

• Mobile optimization: A large part of the target group browses and buys on mobile - a responsive design is therefore essential.

• Smooth checkout & reliable shipping: Clear processes and transparent shipping options increase the conversion rate.

Storytelling, sustainable aspects and themed worlds can also help you stand out from the competition.

Why is Shopify particularly suitable?

Shopify offers ideal conditions for selling household goods - regardless of whether you are just starting out or already want to develop an existing brand digitally. The platform offers a quick start and a user-friendly interface so that you can create a professional online store in no time at all, even without any prior technical knowledge. Thanks to numerous design templates (themes), you can present your household goods not only functionally, but also visually appealing - according to your individual style.

You also benefit from integrated marketing functions such as SEO optimization, connections to social media platforms and newsletter tools that allow you to reach your target group in a targeted manner. The extensive Shopify App Store provides additional flexibility: whether product bundles, customer reviews or upselling measures - you will find a wide range of extensions that specifically support your store.

Last but not least, Shopify scores with high reliability and scalability. Even with high traffic or seasonal sales peaks, your online store remains efficient.

Shopify Themes - Which themes are suitable for selling kitchen accessories

1. Impact

Ideal for: Modern brands with a focus on storytelling and expressive design

Key features:

• Eye-catching typography and layouts for a strong brand presence

• Animated content & section overlays for dynamic pages

• Mega menu & custom filters for better navigation

• Optimized for accessible shopping and high performance on mobile devices

Why it fits:

If you value a striking appearance and clear messages, Impact is ideal. Especially suited to visually showcasing high-end housewares and tangibly conveying brand identity.

Cost: $350 USD

2. Prestige

Ideal for: Premium household goods, kitchen accessories

Key features:

• High-quality, image-heavy design - perfect for stylish product presentations

• Lookbooks & storytelling elements (e.g. lifestyle images, recipe ideas, application examples)

• Integrated zoom & hover effects for product images

• User-friendly navigation, even with larger product range structures

Why it fits:

Household goods with design aspirations can be showcased particularly well here. Prestige helps you to convey emotions and values (e.g. sustainability, quality) - ideal for a target group that makes conscious purchases.

Costs: $400 USD

3. Warehouse

Ideal for: Large assortments with many product categories (e.g. household appliances, cleaning supplies)

Key features:

• Quick access to many products thanks to clever filter and sorting functions

• Focus on functionality and structure - even on mobile devices

• Large mega menu for complex product categories

• Performance-optimized for high loading speeds with many articles

Why it fits:

If you offer a wide range of household items, Warehouse helps to create an overview - without compromising the user experience. Ideal for functional, price-oriented online stores.

Cost: $320 USD

4. Impulse

Ideal for: Strong brands with regularly changing collections or promotions

Key features:

• Promotion banners, countdown timers & discount ads for promotional sales

• Large visual elements & flexible start page

• Extended filter options, also on mobile devices

• Ideal for seasonal theme worlds (e.g. spring cleaning, kitchen & barbecue, tidying aids, etc.)

Why it fits:

If you regularly offer promotions or new collections, you can use Impulse to create strong sales impulses - without having to build separate landing pages. Especially good for strong marketing and visual campaigns.

Cost: $400 USD

Functions and extensions: Which apps are particularly useful when selling household goods?

Shopify Bundles

Shopify Bundles is a native solution that allows you to easily offer product bundles in your store. This is a great advantage, especially in the household goods sector: many products are often bought together - such as pot and pan sets, cleaning products with accessories or kitchen gadgets in a combination pack.

With Shopify Bundles, you can

• combine several products into a bundle without having to create them again.

• Offer attractive bundle prices, which increases the average basket value.

• Suggest suitable items to customers, which also simplifies the decision-making process.

Particularly practical: the stock levels of the individual products are automatically synchronized so that you don't have to manage duplicate stocks. For retailers who sell household goods, this is a clever way to exploit cross-selling potential and make purchasing more convenient for customers.

Yotpo

Yotpo is a comprehensive Shopify app for customer reviews, user-generated content (UGC) and customer loyalty that is particularly interesting for growth-oriented retailers in the household goods sector.

With Yotpo you can

• Display product reviews, star systems and testimonials directly in the store and thus strengthen the trust of potential buyers.

• Integrate photos and videos of customers to convey realistic impressions of the household goods.

• Collect reviews automatically, e.g. after purchase by e-mail or SMS.

• Display social proof directly in the store, in ads or on social media - perfect for supporting the shopping experience across all channels.

Pricing:

Free: Free of charge

Starter: $15/ month

Pro: $119/ month

LoyaltyLion

LoyaltyLion is a versatile Shopify app for customer loyalty through loyalty programs, which is particularly useful for encouraging repeat purchases and building repeat customers.

With LoyaltyLion you can:

• Introduce a customized points and rewards system that rewards customers for purchases, reviews, social shares or referrals.

• Create VIP levels and exclusive benefits to retain particularly loyal customers in the long term.

• Send personalized email campaigns with rewards and point balances.

• Offer your customers a clearly structured rewards area in their customer account.

The app can be seamlessly integrated into existing Shopify stores and helps you to build not just one-off purchases, but lasting customer relationships - particularly valuable for household-related products that are regularly repurchased.

Pricing:

Free: Free of charge

Paid plans: from $199/month

Klaviyo

Klaviyo is a powerful email marketing and automation platform that integrates seamlessly with Shopify - ideal for home goods retailers who want to personalize and streamline their customer communications.

With Klaviyo you can

• create targeted email campaigns, for example for new collections, discount campaigns or seasonal offers.

• Set up automations, e.g. for shopping cart abandonment, product reviews, re-engagement campaigns or birthday greetings.

• Send product recommendations based on the purchasing behavior of your customers - such as suitable kitchen items or additions to the last purchase.

• Segment newsletter subscribers, e.g. according to interests, purchase history or interactions in the store, in order to place your messages as accurately as possible.

Pricing:

Free: Free installation

SMS: $15/ month

Email: $20/ month

Selling household goods online: how Latori customer AMC does it

AMC is an international company based in Switzerland that has been offering high-quality cookware through direct sales since 1963. The brand relies on Shopify Plus for this. As part of the collaboration, we supported AMC in switching to the new Shopify theme Impact in order to optimize the product presentation and improve the user experience. For this purpose, we also integrated a consultant search so that customers can find a suitable consultant in their area.

The special feature of AMC is that the brand not only sells high-quality cookware, but an entire, self-contained system. AMC therefore attaches great importance to providing customers with all the necessary information directly in the store - e.g. in the form of blog posts or videos. The focus here is not only on the products themselves, but also on key values such as sustainability, energy efficiency and durability. AMC also relies on meaningful visual elements such as large images or icons.

Although AMC sells individual products such as a cookbook or cleaning products directly D2C via its own Shopify store, a special service is offered to end customers for cooking utensils that require a lot of advice. AMC consultants in the vicinity can be found via the consultant search and contacted for their own cooking event with a product demonstration. This was also made possible via Shopify!

Conclusion

The online market for household goods offers enormous potential - especially for retailers who want to offer their customers not only practical, but also high-quality and stylish products. Shopify provides the ideal technical basis for this: With an intuitive user interface, powerful themes and a huge app ecosystem, an online store can be individually designed and efficiently operated.

A well-structured product selection, high-quality design and targeted marketing pay off, especially in the household goods sector. Shopify supports you with suitable functions, extensions such as Shopify Bundles, LoyaltyLion or Klaviyo - and themes such as Impact or Prestige help you to present your products in the best light.