Shopify Bundles: How to create product bundles in your store

In retail, the tactic of product bundling has been successfully implemented for a long time - and product bundling offers some advantages for the digital world as well. When implemented correctly, it's a particularly effective strategy for increasing average order value (AOV) and sales in your store. More and more merchants are turning to using Shopify bundles to sell more products.

As a Shopify user, there are various options available to you to offer product bundles. In this article, we will introduce you to the different options and show you the benefits of product bundling.

What are Shopify Bundles?

Shopify Bundles help you upsell and cross-sell products to your customers. Product bundling is about selling multiple individual items as a combined package. Typically, the price of these bundles is lower than the cost of each individual item, resulting in an attractive offer for customers.

Often Shopify bundles are used to increase sales, create attractive offers for customers, or sell off "slow sellers".

It's important to note that a "better deal" doesn't necessarily mean a discount in the process. If you offer your customers additional products that give them a certain added value, this is also an offer in itself and one of the most important components of a good upselling strategy.

The technique of product bundling turns out to be an extremely effective way of demonstrating a wider range of your assortment to your customers. This could be due to the items that have already found their way into the shopping cart, sparking their interest, or due to benefits such as discounts, offering an additional incentive.

Our customer Coeur de Lion also uses product bundles and sets to encourage customers to buy. At the same time, they benefit from a discount.

Why should merchants rely on Shopify Product Bundles?

Even though your store may already be doing well, your products are being happily purchased and customers are overall satisfied, Shopify Bundles are an efficient way to further increase your sales.

Shopify Product Bundles are an important tool for Shopify merchants as they offer numerous opportunities for upselling and cross-selling. Acquiring new customers is an important aspect of growing your business - however, it is also very costly. In addition, the likelihood of selling to existing customers is much higher.

For existing customers, product bundles therefore offer particular added value - because if they can complete all their purchases in one place, they save time and money (e.g. on shipping costs). The shopping experience is also made more convenient, flexible and efficient.

For merchants, Shopify Bundles create up-sell and cross-sell offers, strengthening customer loyalty. You additionally increase the likelihood that customers will buy from you again. More importantly, by selling to existing customers, you can increase your return on investment (ROI) - you spend less money on acquiring new customers, but still generate more revenue from larger sales.

This results in a win-win situation for you and your customers. Customers are offered personalized, complementary, or recommended products that align with their interests - all wrapped up in one affordable bundle. As a merchant, you sell more products to each customer, increase your average order value (AOV), and boost your store's overall revenue.

In addition, when using Shopify Bundles, merchants often have the option of displaying higher-level products. This feature allows products with similar features or a common theme to be grouped together and offered as a bundle. Customers can then select the parent product and receive a selection of products that belong to this bundle. This makes it easier for customers to choose and may also encourage additional sales. Retailers can use this feature to showcase their products and provide an engaging shopping experience.

Shopify bundles are suitable for almost any industry. The possibilities are many - but it's important to choose the right products to bundle.

These Shopify bundle types are available

Fixed bundles

Fixed bundles consist of a fixed combination of products that are sold together. Customers have no choice and must purchase the entire bundle to benefit from a special offer or discount. This type of bundle is well suited for products that are often used together or are a logical complement to each other. An example of this is a laptop bundle consisting of a laptop, a mouse and a laptop bag.

Mix & match bundles

With this type of bundle, customers can choose from a selection of different products to create their own bundle. This allows customers to select products according to their individual preferences and needs while benefiting from a discount or special offer. For example, a clothing store could offer mix & match bundles where customers choose different items of clothing and receive a discount if they buy multiple items.

Multipack bundles

Multipack bundles contain several units of the same product sold together. Customers usually buy a multipack to benefit from a price advantage per unit compared to buying the products individually. This is particularly common for consumer goods such as food, cosmetics or cleaning products. An example would be a multipack of six bottles of shampoo for the price of five individual bottles.

Objectives of product bundling

Before you can start creating Shopify bundles for your store, you should define what goals you want to achieve with your bundles. We have briefly summarized the options for product bundling and product bundling examples for you:

Best-selling products

By creating a Product Bundle of your best-selling products, you can create a feeling among your clientele that they are missing out on something important. These bundles provide your clientele with a social proof that makes them buy faster.

Complementary bundles

Bundles with complementary products consist of items that are related to each other. These can be the same items in different variations, items that go well together, or items that are frequently purchased together.

Sell off store items

Shopify Bundles are also a great way to sell products that are rarely purchased. When you offer these items together with frequently purchased products and an additional discount, the incentive to buy increases.

Your customers' favorite products as a bundle

Use your customers' purchase data to create bundles based on their buying preferences. For example, you can create Shopify bundles related to the products your customer already has in their cart. Or, you can create bundles from items that your customer has already shown interest in.

Test new products

You can also test new products using bundles. Integrate the new items into bundles - this way you can both see if and how buying behavior changes and introduce products without having to launch an extra campaign.

Two product bundling examples developed by Latori:

1. Hecht & Barsch

The rewind service on the brand's product detail page is an innovative approach to integrating individual customer service directly into e-commerce. Technically, it is an intelligent bundle function: customers can order the right line for a selected fishing reel and have it spooled up in advance.

To ensure that this combination works reliably and is displayed correctly in the front end, a logic was implemented jointly by front-end and back-end development. Each reel and each line has defined size and load capacity values that are automatically matched with each other. Based on these rules, only compatible variants are recommended as bundles and made selectable.

As soon as the customer makes their selection, the bundle is validated and correctly assembled. The preconfigured spools are then individually assembled and shipped from the Hecht und Barsch warehouse. The result is a seamlessly integrated, personalized ordering process with real added value for the customer.

2. Sheko (allmedica)

At SHEKO, customers can choose from three different types of bundles:

1. Bundles with only variable products e.g. in the form of different varieties.

2. Bundles with only fixed ingredients

3. Bundles with both fixed and variable ingredients

This gives customers a lot of flexibility in putting together their bundles.

Create Shopify Bundle: Here's how to do it

If you want to create Shopify bundles for your store, you have three options:

• In-house development

• In-house development

• Use of the Shopify Bundles app

• Using the Shopify Bundle function

In order to integrate Shopify Bundles into your store, the following access conditions must be met:

• Your store must use the online store sales channel or a customized storefront, as other sales channels are currently not supported.

• You must install a bundle app in the store.

• Your store should not have any customizations or features in checkout.liquid, as the use of checkout.liquid is not compatible with bundles.

• Also, these apps are not compatible: Licensify or the outdated Recharge subscription app

Own development

With Shopify Functions, you can technically control product bundles so that your store automatically recognizes which products belong together and how they should be handled in the shopping cart (e.g., shared price, discount, or grouping).

Important: This solution is intended for stores that need more flexibility than simple bundle apps offer.

1. Define the bundle

First, you define which products should belong together.

This information is stored in the Shopify backend (e.g., as an additional field for the product).

2. Set up Shopify Function

A developer sets up a so-called Shopify Function.

This automatically checks:

• Which products are in the shopping cart?

• Do these products belong to a bundle?

• If so, which rules apply (price, discount, display)?

This logic runs invisibly in the background.

3. Offer the bundle in the shop

In the frontend (shop page), you can:

• display individual products or

• advertise a ready-made bundle as a set.

• The customer doesn't notice anything technically – they shop as normal.

4. Automatic calculation in the shopping cart

As soon as the customer adds the matching products to the shopping cart:

• the system recognizes the bundle,

• automatically calculates the correct price or discount,

• and displays the bundle correctly at checkout.

No manual intervention required.

Note: Shopify Scripts will be completely discontinued by June 30, 2026, and will no longer be available after that date. Make sure to migrate your existing scripts to Shopify Functions before this date.

Using the Shopify Bundles app

The Shopify Bundles app is a powerful solution that allows merchants to create product bundles in their Shopify store. This app allows merchants to bundle multiple products together at an attractive price, giving their customers an extra incentive to buy. The app offers a user-friendly interface that allows merchants to create bundles with different configurations, e.g. Mix & Match, Fix or Multipack. In addition, the app offers features to easily manage bundles, including inventory tracking, pricing and reporting.

How to create bundles with the Shopify Bundles app:

• In the admin area, navigate to Apps -> Shopify Bundles app.

• Select the desired products.

• Set the bundle type and price.

• Save and publish the bundle.

• Then test the functionality.

Native Shopify Bundle feature

With Shopify Bundles App you can easily create product bundles. You can manage your Shopify bundles directly in your admin area, so you can create and manage bundles without leaving the platform. You also have the option of programming your own bundle app that is tailored to your requirements.

To use these native bundles from Shopify, you have two options:

• Fixed Bundles using the GraphQL Admin API: These include standard bundles and multipack bundles that fit within Shopify's variant limits.

• Customized Bundles with the cartTransform object: these are used for more complex use cases - especially when you want to offer more choices to the clientele or when the bundles are more complex (e.g. mix-and-match).

Thanks to these options, you can create bundles from your product pages without leaving the admin area.

We have summarized the basic differences of both implementation options for you in the following table:

Common mistakes when creating Shopify bundles and how to avoid them

Overly complicated bundle structure

Many retailers combine too many products or variants in one bundle. This makes the offer seem cluttered, the product selection unclear, and customers abandon their purchases.

Recommendation:

• Maximum of 3-5 items per bundle

• Clear logic: “Buy A + B and get C at a discount” or “Starter set”

• Only use mix & match bundles if they are presented clearly, both technically and visually.

• Show what customers can expect in the title or subtitle.

Lack of stock and inventory logic

Bundles are created as new “virtual products” without synchronizing the stock levels of the individual products. This leads to overselling or incorrect stock displays.

Recommendations:

• Use the Shopify native bundle feature, which automatically reduces stock at the component level.

• Please note: A bundle is only available as long as the product with the lowest inventory is available.

• Check your inventory reports regularly.

Missing tests at checkout & for discounts

Many retailers publish bundles without first placing test orders. Common consequences:

incorrect tax rates, double discounts, or incorrect shopping cart prices.

Recommendations:

Always carry out test orders in different scenarios:

• Bundle with discount code

• Bundle + individual product

• Multiple currencies

• POS purchase

Then check how bundle components appear in orders and accounting.

Lack of communication of added value

The benefits of the bundle are not made clear—customers do not know why they should buy the set.

Recommendations:

• Communicate the benefit directly in the title or in bullet points, e.g., “10% discount when you buy a bundle.”

• Use storytelling: Briefly explain how the products fit together.

Conclusion: Use Shopify Bundles to increase sales

Product bundling with Shopify is one of the best ways to increase your revenue. With Shopify Bundles, you create a shopping experience that adds value to your customers - because for customers, buying these bundles results in the feeling of getting multiple products at a lower price. This strengthens customer loyalty and encourages repeat purchases.