Anita Hass
Anita Hass
Anita Hass is an established address for exclusive women's fashion with a high-quality Shopify Plus Store. The aim of the project was to modernize the checkout process by switching from outdated Shopify scripts to the new Shopify functions and integrating checkout UI extensions and relevant customer events.
Challenge / Goal
Replacement of the previous Shopify Scripts with Shopify Functions
Migration of the Checkout Liquid code to Shopify Checkout UI Extensions
Integration of customer events to improve tracking and marketing performance
Ensuring a stable, future-proof and customizable checkout process
Implementation
The team successfully reworked the existing checkout in Anita Hass' store and replaced the old Shopify scripts with Shopify Functions. In addition, the Checkout Liquid code was completely replaced by Shopify Checkout UI Extensions, which significantly improves the flexibility and expandability of the checkout.
A central component of the implementation was the integration of various customer events, including LTK, Global-e and Foursixty. These enable precise recording and forwarding of customer interactions, e.g. whether a product has been purchased - essential for external partners and marketing platforms.
