Aurevia
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Aurevia
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Latori supported the newly founded jewelry manufacturer Aurevia in its successful entry into e-commerce. The goal of this project—designed from the ground up—was to bring traditional craftsmanship to life digitally, accurately represent highly complex product data, and implement a high-performance Shopify setup for D2C and multichannel sales.
About the Client
Based in Pforzheim, a city with a long tradition as a center of the gold industry, the jewelry manufacturer Aurevia crafts exquisite, authentic jewelry from recycled silver and gold using genuine handcrafted methods. The brand combines the highest quality with a clear commitment to sustainability under the “Made in Germany” seal. The product range includes various collections, such as medallions, cross pendants, and silver jewelry for women, men, and children.
All the facts at a glance:
- Client
- Aurevia
- Industry
- Jewelry & Accessories
- Solution
- Shopify
- Architecture
- D2C & Multichannel (Amazon)
- Integrations
- Trusted Shops, Pathway, Easy Returns, DHL, Marketplace Connect
- Markets
- Germany
Challenges & Goals
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Founder Carsten Wacker launched Aurevia from scratch in January. In addition to building the brand from the ground up, the focus was on designing a professional online store. One of the biggest challenges was the depth of the product data: Each piece of jewelry is available in different alloys (ranging from silver and gold-plated silver to 8-, 14-, or 18-karat gold).
The goal was to create a legally compliant, comprehensive store system that accurately maps this complex data structure for variants, weights, and dimensions—not only for the company’s own store but also for connected marketplaces.
The following were the main areas of focus:
- Relaunch and shop development from scratch
- Structuring complex product data (alloys, dimensions, weights)
- Seamless integration with Amazon
- Automation of accounting and logistics processes
- Quickly building trust for a young brand in the high-end segment
Our Solution
To meet the demanding requirements of the newly founded manufacturer in terms of data structure and scalability, Latori designed a custom e-commerce architecture based on Shopify. Instead of relying on isolated, standalone solutions, an integrated tech stack was implemented that intelligently combines Shopify’s out-of-the-box features with specialized third-party apps to centrally manage D2C and multichannel processes.
With Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreSEO, or search engine optimization, is a complex field that aims to improve the visibility of a website in organic search results. Good content is essential as search engines strive to present users with the most relevant and informative results. This means that your website should offer high quality, engaging and informative text that satisfies users' needs.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreWith Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreSEO, or search engine optimization, is a complex field that aims to improve the visibility of a website in organic search results. Good content is essential as search engines strive to present users with the most relevant and informative results. This means that your website should offer high quality, engaging and informative text that satisfies users' needs.
Learn moreImplementation
Shopify as a Powerful Foundation
To showcase the high-quality product line from Goldstadt-Manufaktur in the best possible light, the new online store was developed using Shopify. The system won over the founder with its integrated hosting, easy payment integrations, and a wide range of out-of-the-box features that made the launch much easier.
Complex Product Data & Multichannel Sales
A key focus during implementation was on maintaining a clean data structure. Since all jewelry items are offered in various precious metal alloys, meticulous management of SKUs, variants, weights, and dimensions was essential from the very beginning. This reliable foundation made it possible to successfully integrate Amazon as an additional sales channel. After initial hurdles in assigning attributes, all products are now listed, and the channel is up and running.
Building Trust and Communicating with Customers
For a young brand in the high-end fine jewelry segment, trust signals are essential. By integrating Trusted Shops, the brand was able to quickly build trust and achieve a strong conversion rate—with over 40 consistently positive reviews in a short period of time. To foster direct customer engagement, the Shopify Inbox was implemented as a chat feature in place of a traditional contact form, and it is actively used by customers.
Automation of Logistics and Accounting
To make day-to-day operations as efficient as possible behind the scenes, essential processes have been automated. The integration with DHL and the Easy Returns app ensures seamless post-purchase logistics. To handle the complex processing of Shopify payouts, payment fees, and returns, the Pathway tool was integrated; it automatically assigns transactions correctly and significantly reduces the workload.
Request a Shopify ProjectThe result
Latori transformed a complex initial situation—with no existing systems in place—into a high-performance e-commerce engine. Aurevia now has a future-proof Shopify setup that digitally reflects the brand’s commitment to quality craftsmanship and nearly fully automates operational processes in the background.
Key results at a glance:
Scalable store architecture: A future-proof Shopify foundation, optimized for future product line expansions and international growth
Error-free product data structure: Successful resolution of data complexities (alloys, dimensions, weights) across all sales channels
Optimized customer journey: High customer satisfaction and direct interaction via integrated chat solutions (Shopify Inbox)
Reduced workload in day-to-day operations: Automated returns and accounting processing from day one
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Carsten Wacker, Managing Director at Aurevia
“I wanted a dedicated Shopify expert, not someone who also works with 20 other e-commerce platforms. Latori won me over because they offered a one-stop solution and already had experience working with jewelry clients.”
Further examples
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Latori supported the renowned jewelry brand COEUR DE LION in its comprehensive migration from Commercetools to Shopify Plus. The goal was to create a scalable platform for international expansion, modernize the system landscape by implementing Xentral as the new e-commerce ERP, and develop a user-friendly front end that precisely followed the design specifications.
About the Coeur de Lion project)
Cosline Cosmetics made in Germany. Cosline Cosmetics GmbH is a second generation, family-run cosmetics business.
About the Cosline project)
PARSA Beauty offers high-quality beauty products in the categories of hair care, trendy accessories, cosmetic accessories, and bathroom accessories, with a strong commitment to sustainability. The company focuses on eco-friendly packaging, minimizing plastic use, and utilizing recyclable materials.
About the PARSA project)
Anita Hass is an established address for exclusive women's fashion with a high-quality Shopify Plus Store. The aim of the project was to modernize the checkout process by switching from outdated Shopify scripts to the new Shopify functions and integrating checkout UI extensions and relevant customer events.
About the Anita Hass projectFrequently Asked Questions About the Aurevia E-Commerce Project
Why did Aurevia choose Shopify?
For its relaunch, Aurevia needed a high-performance, legally compliant, and comprehensive e-commerce platform. Shopify stood out thanks to its integrated hosting, seamless payment processor integrations, and a wide range of out-of-the-box features that make it the ideal industry standard.
How was the issue of complex product data in the jewelry sector addressed?
Jewelry requires deep data structures, as items are often offered in many different alloys (silver, 8k, 14k, 18k gold). From day one, meticulous attention was paid to maintaining SKUs, weights, and dimensions. This clean architecture was absolutely essential to ensure that products could later be transferred error-free to marketplaces such as Amazon.
What tools help with background automation?
To keep day-to-day operations running efficiently, Aurevia relies on the Easy Returns app and a DHL integration for logistics. Pathway has been integrated into the finance department. The tool automatically organizes complex Shopify payouts, fees, and returns, preventing the accounting process from becoming confusing as order volume increases.
Is Shopify the right platform for high-end fine jewelry?
Yes. With high-performance themes, integrated hosting, and flexible app integrations, Shopify provides the perfect foundation. In the high-end segment, it’s important to incorporate established trust signals (such as Trusted Shops) and direct consultation options (e.g., via Shopify Inbox Chat) to maximize the conversion rate.
What are the key takeaways from this project for other merchants?
Founder Carsten Wacker offers three key pieces of advice: 1. Meticulously maintain product data (SKUs, dimensions, images) from day one—making corrections later is extremely time-consuming. 2. Don’t underestimate the importance of your marketing strategy; a store needs SEO and ads for visibility. 3. Automate your bookkeeping (e.g., with Pathway) early on, before order volume spikes.
