Coeur de Lion
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Coeur de Lion
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Latori supported the renowned jewelry brand COEUR DE LION in its comprehensive migration from Commercetools to Shopify Plus. The goal was to create a scalable platform for international expansion, modernize the system landscape by implementing Xentral as the new e-commerce ERP, and develop a user-friendly front end that precisely followed the design specifications.
About the Client
COEUR DE LION is an internationally renowned jewelry manufacturer based in Stuttgart. Since 1987, the brand has stood for timelessly elegant, handcrafted jewelry—known worldwide primarily for its iconic GeoCUBE® design. To make its digital growth in international markets more agile and efficient, the brand decided to transition to the Shopify Plus ecosystem and optimize its internal data processes using SAP and Xentral.
All the facts at a glance:
- Client
- COEUR DE LION
- Industry
- Jewelry & Accessories
- Solution
- Shopify Plus (Migration from Commercetools)
- System Integrations
- Xentral (ERP), SAP (Product Data)
- Architecture
- Internationalization & Custom UX
- Markets
- Global / International
Challenges & Goals
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The existing infrastructure, based on Commercetools, no longer met the requirements for an agile and scalable e-commerce environment. The transition was intended not only to modernize the store system itself, but also to make the back-end processes related to ERP and product data management significantly more efficient.
The following goals were a particular focus:
- Migration from Commercetools to Shopify Plus
- Automatic Import of Product Data from SAP
- Simple UX / Usability
- Internationalization
- Implementation of Xentral as a New E-Commerce ERP System
- Front-end implementation based on the design
- Adding shoppable sets to product pages
Our Solution
Latori transformed COEUR DE LION’s complex architecture into a high-performance and agile Shopify Plus setup. Through the intelligent integration of SAP and the implementation of Xentral, a system landscape was created that combines international scalability with highly automated background processes.
With Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreMigrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreWith Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreMigrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreImplementation
Systemwechsel und neues E-Commerce ERP
At the heart of the project was the seamless migration from Commercetools to Shopify Plus. To optimally align the back-end business and logistics processes with international jewelry sales, Xentral was introduced in parallel as a new, dedicated e-commerce ERP and deeply integrated into the Shopify architecture.
Automated SAP Data Import
Die fehlerfreie und effiziente Verwaltung des umfangreichen Produktkatalogs war eine zentrale Anforderung. Latori realisierte einen automatisierten Produktdaten-Import direkt aus SAP. Dies reduziert den manuellen Pflegeaufwand für das E-Commerce-Team drastisch und stellt sicher, dass alle Produktinformationen im Shop stets aktuell sind.
Front-End Implementation and UX Optimization
The store’s visual design was completely revamped. The front-end implementation was carried out exactly in line with the new design concept, which perfectly showcases the high-quality jewelry and the brand’s signature color palette. The primary focus was on a simple UX and intuitive navigation to provide customers with a seamless customer journey across all devices.
Purchasable Sets and Internationalization
To increase the average cart value and enhance the shopping experience, the product pages now allow customers to create jewelry sets that can be purchased directly. At the same time, the entire store setup was configured to effortlessly support the brand’s ongoing internationalization through country-specific customizations.
Request a Shopify ProjectThe result
The existing infrastructure, based on Commercetools, no longer met the requirements for an agile and scalable e-commerce environment. The transition was intended not only to modernize the store system itself, but also to make the back-end processes related to ERP and product data management significantly more efficient.
The following goals were a particular focus:
Migration from Commerce Tools to Shopify Plus
Introduction of Xentral as the new e-commerce ERP
Automated product data import from SAP
Frontend implementation to design
Simple UX / operation
Creation of buyable sets on product pages
Internationalization
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Anne van Hout, Head of IT & Digital Operations Coeur de Lion
“The main challenge was to ensure a seamless transition to Shopify that the customer wouldn’t even notice. (...) While researching agencies, I eventually came across Latori, whose expertise and years of experience with Shopify won me over.”
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Oh April is a young, modern fashion label founded by entrepreneur and content creator Carmen Kroll. The brand captivates with its minimalist chic and urban flair, and relies on Shopify as an agile and flexible platform. We support the Oh April team with a monthly service contract to continuously optimize performance and the shopping experience.
About the Oh April projectFrequently Asked Questions About the COEUR DE LION E-Commerce Project
What are the benefits of switching from Commercetools to Shopify Plus?
Commercetools is an extremely developer-driven headless approach. Shopify Plus delivers the majority of the required commerce features directly “out of the box” at the enterprise level. For COEUR DE LION, this made the platform more efficient, agile, and cost-effective to operate, as the marketing team can now operate much more independently of IT.
What role does Xentral play in the Shopify tech stack?
Xentral is being specifically implemented as an e-commerce ERP by retailers such as COEUR DE LION. It serves as a central hub for all business processes, order fulfillment, and logistics workflows, and integrates seamlessly with Shopify Plus thanks to its native, high-performance interfaces.
How does the product data get into the new store?
To avoid manual data entry and minimize sources of error, an automated import process was set up. All relevant product data and jewelry specifications are retrieved directly and systematically from the existing SAP system and synchronized with Shopify Plus fully automatically.
What makes the product pages special?
In addition to a strong focus on a simple user experience and intuitive operation, the functionality of the product pages has been significantly expanded. Customers now have the option to put together “purchasable sets” directly on the product page (e.g., the matching necklace for a bracelet), which makes the shopping experience more convenient and optimally leverages cross-selling potential.
