Yotpo & Shopify: Maximieren Sie das Potenzial Ihres E-Commerce-Erlebnisses mit Nutzerbewertungen und mehr
Thursday, 11 January 2024
Latori GmbH

Yotpo & Shopify: Maximize the potential of your e-commerce experience with user reviews and more

In the world of online retail, a compelling shopping experience is the be-all and end-all. As an experienced Shopify merchant, you already know how important it is to present your products in the best possible way and delight your customers at every level. But what if there was a way to seamlessly integrate not only products, but also authentic customer reviews, user-generated content and more?

In this blog post, you'll learn how Yotpo's eCommerce retention marketing platform helps brands win and retain customers for life with reviews, SMS marketing, email, loyalty and referrals, subscriptions, and visual UGC.

Do you need support with your Shopify store? As Shopify Plus experts, we are happy to assist you and help you adapt your store to your requirements. Get in touch with us.

What is Yotpo?

In 2011, Yotpo was launched after Tomer Tagrin had a bad experience buying a camera online and felt let down by fake reviews. Frustrated, he teamed up with his friend and engineer Omri Cohen to solve the problem once and for all. Together they founded Yotpo. Since then, their vision has evolved to help e-commerce brands create better shopping experiences in every way possible. Yotpo is more than just reviews - the company is now the leading provider of solutions that support the entire customer journey, including loyalty programs, recommendations, email and SMS marketing, subscriptions and visual user-generated content.

Functions of Yotpo

Yotpo offers a wide range of features and solutions for businesses in the e-commerce sector. Some of the key features of Yotpo include:

  1. SMS & Email: The platform enables personalized marketing campaigns via email and SMS to engage customers, drive interaction and increase sales.

  2. Customer Reviews: Yotpo allows businesses to collect, manage and display customer reviews. These authentic reviews help other potential buyers in their decision-making process.

  3. Loyalty Programs & Referrals: Yotpo provides tools to set up and manage loyalty programs and incentivize customer referrals. This allows you to promote customer loyalty and acquisition.

  4. Subscriptions: Increase recurring revenue with easy-to-integrate subscription offers.

  5. Visual user-generated content (UGC): Showcase customer photos and videos along the entire buyer journey to increase brand engagement. These visual UGCs can build customer trust and increase engagement.

Reading tip: You can find the best providers for professional email marketing in our newsletter tool comparison.

Integration with Yotpo

Yotpo offers integrations with a wide range of e-commerce platforms, marketing tools and other software solutions. The main integrations include:

  1. E-commerce platforms: Yotpo can seamlessly integrate with various e-commerce platforms including Shopify, Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud and more.

  2. CRM and marketing automation tools: Integrations with CRM systems such as Salesforce and HubSpot make it possible to transfer customer reviews and data to these systems. In addition, Yotpo can be connected to marketing automation tools such as Klaviyo, Marketo and others to optimize customer interactions.

  3. Social media platforms: Yotpo allows you to connect with various social media platforms such as Facebook, Instagram and Twitter to share customer reviews and visual content on these channels.

  4. Google products: Yotpo offers integrations with Google products such as Google Shopping and Google Ads to leverage customer reviews in these platforms and increase product visibility.

  5. Developer tools and APIs: Yotpo also provides developer tools and APIs to enable custom integrations and customization for specific needs.

Reading tip: 6 steps to a successful social media strategy.

These integrations offer companies the flexibility to integrate Yotpo into their existing systems, effectively incorporating customer reviews, visual content and other features into their e-commerce strategy.

Yotpo advantages: What are the strengths?

Yotpo offers a variety of benefits and strengths that help companies in the e-commerce sector improve customer loyalty, increase brand engagement and boost sales. Some of the key benefits of Yotpo are:

  • Authentic customer reviews and content: Yotpo enables the collection of authentic customer reviews and visual user-generated content. This credible feedback helps other shoppers in their purchasing decision.

  • Increase brand engagement: By integrating visual UGCs such as customer photos and videos on various platforms, Yotpo can increase brand engagement and strengthen customer loyalty.

  • Improved search engine visibility: Yotpo enables the integration of customer reviews into Google Shopping and other platforms, resulting in improved visibility of products in search results.

  • Customer loyalty through loyalty programs: With Yotpo, companies can create customized loyalty programs to drive customer loyalty and turn customers into loyal brand advocates.

  • Effective marketing through personalized emails and SMS: The platform enables personalized marketing campaigns via email and SMS to engage customers, drive interaction and increase sales.

  • Flexibility and integration: Yotpo offers integrations with a variety of e-commerce platforms and other tools to enable seamless integration with existing systems and flexible customization.

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These strengths make Yotpo an effective solution for companies to improve customer engagement, build trust and ultimately increase success in the e-commerce space.

Yotpo and Shopify: How to connect the two systems

To integrate Shopify with Yotpo, there is a simple process that needs to be followed:

  • Sign up with Yotpo: Create an account with Yotpo if you don't already have one.

  • Find Yotpo app in Shopify App Store: Go to the Shopify App Store and search for the Yotpo app.

  • Install the Yotpo app: Click on "Add app" or "Install" to install the Yotpo app.

  • Configure the Yotpo app: Open the Yotpo app in your Shopify dashboard. Follow the instructions to link your Yotpo account to your Shopify store.

  • Make adjustments: After the integration, you can customize the settings and configurations in the Yotpo app. This could include the layout of customer reviews on your website, adding visual user-generated content or setting up marketing promotions.

  • Testing the integration: Verify that the integration is working properly by checking customer reviews, visual content or marketing promotions and making sure they are displayed correctly on your Shopify store.

Reading tip: Online store optimization - Bring your store up to date with these 13 tips.

In a recent visit to the Wuppertal office, Lawrence, one of our dedicated partners at Yotpo, emphasized the importance of intensive collaboration. As part of his visit, he also conducted a workshop in which he gave us valuable insights into the use of Yotpo. This initiative not only strengthens our partnership, but also helps to further train our teams and optimize the outcome for our clients.

Our customers rely on Yotpo

Bodyshake - pioneer in the field of individually prepared protein shakes

For over a decade, Bodyshake has been shaking up the fitness industry by making high-quality protein drinks available from vending machines at the touch of a button.

Our customer Bodyshake relies on Yotpo as an essential customer review solution to get feedback from their customers. By seamlessly integrating Yotpo into its platform, Bodyshake actively encourages its customers to share their product experiences and leave authentic reviews. This direct feedback is valuable information for other potential buyers and provides insights into product quality and customer satisfaction. Yotpo enables Bodyshake to build customer trust in a transparent and trustworthy way and significantly improve customer loyalty.


The easy integration between Yotpo and Shopify creates a customized, highly customizable and unique e-commerce solution. Yotpo, the expert in customer reviews and user-generated content, adds a new dimension of shopping experience to the Shopify platform. Yotpo helps your business build shopper trust and present products authentically. With Yotpo in Shopify, not only is shopping simplified, but the connection between merchants and customers becomes more personal and interactive.

As Shopify Plus experts, we are happy to support you with the integration of Storyblok in your Shopify store. Get in touch with us.


What is Yotpo?

Yotpo is a comprehensive e-commerce platform that offers businesses various features, starting with customer reviews, to increase customer engagement and boost sales.

What features does Yotpo offer?

Yotpo offers comprehensive e-commerce solutions including personalized SMS & email marketing, customer reviews, loyalty programs, subscriptions and integration of visual user-generated content to increase customer engagement and drive sales.

What are the benefits of Yotpo?

Yotpo provides authentic customer reviews and visual content, increases brand engagement, improves visibility in search engines, promotes customer loyalty through loyalty programs and enables effective marketing via personalized emails and SMS. The platform is also characterized by flexibility and seamless integration with various e-commerce platforms.

How do I connect Yotpo with Shopify?
  1. Register with Yotpo: Create an account with Yotpo.

  2. Find and install the Yotpo app in the Shopify App Store: Find the Yotpo app in the Shopify App Store and install it.

  3. Configure the Yotpo app: Link your Yotpo account to your Shopify store and customize the settings.

  4. Make customizations: Customize customer reviews, visual content and marketing promotions according to your needs.

  5. Test integration: Check if everything is displayed correctly on your Shopify store by testing customer reviews, visual content and marketing promotions.

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