Enterprise Commerce: Unterschied zum E-Commerce & wann sich ein Plattform-Wechsel lohnt

Enterprise commerce: difference to e-commerce & when a platform change is worthwhile

A classic enterprise commerce company offers a wide range of products, is represented worldwide and has an annual turnover in the millions. To be able to implement all this successfully, it uses an appropriate shop system. Enterprise commerce platforms can process a large number of transactions and customer contacts and create a 360-degree view of all business processes and customers.

If your company has already grown considerably and the previous e-commerce platform no longer meets your needs, or if scaling your business is on your agenda, you are in the right place. In the following, we will discuss, among other things, what is meant by enterprise commerce, when you should consider migrating to an enterprise commerce platform and what are the advantages of such a solution.

Are you considering switching to the Shopify Plus enterprise platform? Then contact us! As the first recognised Shopify Plus agency in the DACH region, we advise and support you on your way to enterprise commerce.

Enterprise Commerce: What is meant by it

In short, enterprise commerce is understood as a cross-system solution for all business processes under the heading of an overall digital strategy. Enterprise commerce platforms include more powerful tools for inventory tracking, customer relationship management, and handling larger order volumes.

Enterprise Commerce vs. E-Commerce

E-commerce is a sub-sector of e-business that generally encompasses electronic commerce, i.e. the selling, buying and advertising of goods and services on the Internet. The term has become one of the central business models on the internet and some common e-commerce platforms are:

  • Shopify

  • Wix

  • Jimdo

  • WooCommerce

  • Webflow

Enterprise commerce is a special form of e-commerce. It is typically characterised by multi-million euro sales, large operations and a global brand presence. Some examples of enterprise commerce platforms are:

  • Shopify Plus

  • Salesforce

  • Magento

  • OpenCircle

  • Optimizely Commerce Cloud

Enterprise commerce platforms have the infrastructure and tools needed to handle high volumes of orders and customers. Many also offer businesses the ability to seamlessly unify all operations into one digital ecosystem. Pricing can vary - for example, there are free open source platforms or managed cloud services offered as a software-as-a-service (SaaS) solution.

Reading tip: When you should take the next step and switch to Shopify Plus.

Anzeichen dafür, dass Ihr Unternehmen bereit für Enterprise-Commerce-Lösungen ist

Enterprise commerce solutions are usually something that companies grow into over time. Rather, however, they outgrow their previous e-commerce system because it no longer meets their own requirements. But entrepreneurs don't have to wait for that time. If it is already apparent that your system has insurmountable limits in the medium or long term, you can also bring forward the leap into enterprise commerce and adapt your processes early on. This usually has the advantage that the changeover can take place gradually and you have more time for the change.

But when has the point been reached when you should definitely consider an enterprise commerce system? There are a number of signs of this:

  • Downtime is on the rise. If your platform, website or connected services are constantly down, it may be a sign that current demand or traffic can no longer be handled.

  • The platform does not support all the necessary functions.

  • You have to constantly search for suitable add-ons instead of benefiting from a unified interface with many tools.

  • You experience bottlenecks in service or production. An inadequate system can slow down operations by making it harder to find information, such as customer orders, supplier information, supply chain data, inventory management and more.

  • Sales on the world market create a lot of extra work for you. A platform that does not support language or currency options can make it much more difficult for you to internationalise.

  • You don't have a complete picture of your financial situation. From lost invoices to inaccurate reports, the risks of not having an overview of your finances are huge. If it's difficult to track down this information, you probably need more robust software.

  • You can't add more team members. Many shop systems that are not intended for enterprise commerce limit the number of people who can log into the back end. If you are faced with this limitation, it may be time to move to an enterprise platform to increase scalability.

Advantages of the conversion to Enterprise Commerce

So we now know that businesses should migrate to enterprise commerce software if their current e-commerce platform is no longer sufficient. If you are considering a migration, you can benefit from the following advantages, among others:

  • A better customer experience: Customer experience is not just about how well your online shop works or how beautiful your shop front is. It's about how quickly and well your business delivers goods and services to your customers. An enterprise platform can help you better meet your customers' needs.

  • Operational efficiency: Enterprise commerce platforms are typically cloud-based or hosted on-premise, which makes it easier to integrate with your CRM system. They also help keep all of your key business functions in a single ecosystem, so your team doesn't have to switch back and forth between different services.

  • Scalable features: Whether you have one website or multiple, an enterprise platform can help you manage them all seamlessly. Plus, these solutions typically support powerful integrations and APIs so you can easily work with all the tools you need.

  • Improved security: Enterprise commerce solutions not only provide better security, but also more visibility into business operations.

  • Deeper analytics: The modern business landscape is driven by data. An enterprise platform that is able to collect and analyse data can help you make smarter business decisions faster.

  • Omnichannel: Enterprise commerce solutions can bridge the gaps between brick-and-mortar and online shops. This means more seamless experiences, smoother transactions and higher customer satisfaction.

Reading tip: In this post, we reveal 11 ways to increase AOV with Shopify Plus.

Enterprise commerce platforms: Here's what they can include

So an enterprise commerce platform can bring different departments together in one central point and provide a reliable communication platform. This includes integration with other business systems, including accounting, inventory and CRM systems - and all of this should be scalable.

The following solutions are also often included in enterprise platforms:

E-commerce platforms
Business Intelligence (BI)Low-code development platforms (LCDP)
Content-Management-System (CMS)Human Resources Management (HRM)
Customer-Relationship-Management (CRM)Product-Lifecycle-Management (PLM)
Database management system (DBMS)Product data management(PDM)
Enterprise Asset Management (EAM)Product information management (PIM)
Enterprise Resource Planning (ERP)Security Information and Event Management (SIEM)
Business Process Management (BPM)Software-definierte Vernetzung SDN
Intrusion-Detection und -Prevention (IDS)Supply chain management (SCN)

Reading tip: How to test your website speed with Shopify.

The enterprise solution from Shopify: Shopify Plus

a scalable e-commerce solution designed for large, high-growth businesses. The main advantage is that it offers more control, customisation and automation, and combines faster speed with better omnichannel services.

Merchants get multiple stores directly with Shopify Plus, so they can take off internationally and reach different audiences. They also get a dedicated partner, called a Merchant Success Manager (MSM), who acts as their first point of contact. In addition to an MSM, using Shopify Plus gives online merchants access to exclusive features that help them grow their brand and business.

We have listed the most important differences to the Shopify standard package for you here:

  • Premium Support

  • Launch Engineer to help you get started

  • Shopify Flow for automation

  • Easier sales to corporate customers through wholesale channel

  • Event campaigns can be managed with Shopify Launchpad

  • More options in checkout

  • Better conditions by reducing transaction costs

  • Access to more exclusive APIs for more integrations and automations

If you would like to migrate from Shopify or another e-commerce solution to Shopify Plus, we would be happy to help and advise you. Please feel free to contact us.

Reading tip: In the article we explain how you can build a multichannel strategy with Shopify.


Currently, more than 10,000 brands worldwide rely on the Shopify Plus enterprise commerce platform. Well-known German examples and also Latori customers include LIVE FAST DIE YOUNG, Asphaltgold and Shape Republic. If you too are now thinking of switching to enterprise commerce, let's talk about your options. After all, there are a number of things to consider when migrating, such as forwarding old links, transferring customer data, transferring orders, and much more, and we will be happy to provide you with active support.

Frequently asked questions about Enterprise Commerce

What is Enterprise Commerce?

Enterprise Commerce refers to large, often internationally active brands and retail companies that process a large number of online transactions on a daily basis. To meet the requirements of this scale, the store system must be scalable in several ways. This usually includes a large number of users who often access the system from multiple locations and different departments. In addition, multiple languages and currencies must be supported. This creates complex security, hosting and support requirements.

What are enterprise commerce platforms?

Enterprise commerce platforms are store systems that are mostly used by larger companies. They are more powerful and offer a wider range of tools than most classic e-commerce platforms. An example of an enterprise platform is Shopify Plus. For more information on the topic, check out this blog post.

What enterprise commerce platforms are there?

There are quite a few store systems available on the market today, however, enterprise platforms are only a handful so far. Examples include: Shopify Plus, BigCommerce and Adobe Commerce. Read the article to find out more about enterprise commerce.

When is it worth switching from traditional e-commerce to enterprise commerce?

Enterprise solutions like Shopify Plus offer a number of advantages over traditional e-commerce platforms for medium and large enterprises. The only question is, when is a company actually "enterprise" enough to make the switch? A migration may be an option for you, for example, if your order volume is very high, you generate sales of close to a million euros or more per year, you want to internationalize, or you need multiple functions.

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