Storyblok und Shopify: Optimieren Sie Ihr E-Commerce-Erlebnis mit dem Headless CMS
Thursday, 14 December 2023
Latori GmbH

Storyblok and Shopify: Optimize your e-commerce experience with the headless CMS

An appealing shopping experience is the key to success in online retail. As a Shopify merchant, you already know how important it is to showcase your products in the best possible way and delight your customers at every level. But what if there was a way to manage and showcase not only products, but also your brand story and content with ease? That's where the combination of the Storyblok CMS and Shopify comes into play.

In this blog post, you'll learn how the Storyblok Headless CMS can help you create a unique, personalized and highly flexible e-commerce experience for your Shopify store.

Do you need support with your Shopify store? As Shopify Plus experts, we are happy to assist you and help you adapt your store to your requirements. Get in touch with us.

What is Storyblok?

What is Storyblok

Storyblok, a remote-first company from Austria, was founded in Linz in 2017. The tool is an advanced headless content management system (headless CMS) that optimizes the way you create and manage content. At its core, it enables flexible, API-based content delivery, allowing content to be created independently of the presentation. This means that you are no longer tied to rigid templates, but can seamlessly integrate content into different platforms. With its user-friendly interface and powerful features, the CMS makes it easy to manage text, images and more. A key advantage is that Storyblok, as a European company, stores data on servers in the EU, which complies with the General Data Protection Regulation (GDPR).

What is a headless CMS?

Storyblok Headless CMS

In short, a headless architecture means that backend functions such as the creation, management and storage of frontend functions are separated from the external presentation (frontend).

In a headless CMS, you have the option of storing your content in the backend in both structured and unformatted form. With structured content, each element is assigned a specific type, which creates a clear and uniform data structure. In contrast, unformatted content does not follow a fixed layout, as the design is only defined in the frontend. This enables a flexible and adaptable presentation of the content, as the frontend has the freedom to arrange and design the unformatted elements as required.

The content is delivered to the various channels or frontends via APIs (interfaces). Only there are the content elements integrated into a template and displayed as a complete page. The templates can be programmed individually, which means that the same content can be adapted and designed differently for each frontend.

A key advantage of the headless CMS architecture is that you can display your data in a variety of media. This is made possible by storing the data in JSON format in the backend of the headless CMS and making it available via the REST API. Front-end applications can retrieve the content regardless of the programming language and in the appropriate format, allowing all applications to use the same data source.

There are also advantages in front-end development, as web designers using headless CMS have more freedom in terms of design. They are no longer tied to predetermined programming languages or other requirements of the content management system. Graphical changes to an existing front end can be made independently of the content in the database without affecting it.

Headless CMS are technically extremely flexible and efficient. Companies can use them to create consistent customer experiences across all channels.

Reading tip: You can find out exactly what a CMS is in this blog post.

Storyblok features

Storyblok not only impresses with its headless CMS architecture, but also with an impressive range of features that take flexibility in content management to a new level. Headless CMS with Storyblok makes it easier than ever to deliver data to a wide variety of front ends - be it a website, app or mobile device.

The functions of the Storyblok CMS go far beyond the usual standards of a classic CMS. It offers users a powerful platform to easily create, manage and publish content. The user-friendly interface allows for effortless content creation and editing, putting users in control of their digital presence.

A key advantage of the Storyblok CMS is its modular structure. By using different blocks or building blocks, users can assemble pages as needed. This modular approach makes it much easier to create and manage complex websites, as content can be flexibly combined and customized.

Storyblok CMS goes beyond traditional content management solutions by enabling multi-channel publishing. Users have the freedom to optimize and publish content for different channels, be it websites, mobile apps or digital displays.

Another highlight is Storyblok's comprehensive multi-language support. The platform supports the easy creation of multilingual content, allowing users to easily optimize and publish content for different languages.

Storyblok also impresses with its own asset management and comprehensive image editing options. As a headless CMS, Storyblok is offered as Software-as-a-Service, which means that you don't have to worry about maintenance, updates and hosting - all of this is in the hands of the provider. Overall, the Storyblok headless CMS provides a powerful and customizable platform to meet the challenges of modern content creation and delivery.

Reading tip: Find out why personalization is so important in e-commerce.

Storyblok advantages: What are the strengths?

Storyblok advantages

Storyblok has a number of advantages that can significantly improve your content management. Among the most important are

  • Ease of use: Intuitive interface for easy content creation, editing and publishing.

  • Modular structure: Websites can easily be flexibly assembled from different blocks. This approach simplifies the creation and maintenance of complex websites by allowing content to be divided into reusable modules.

  • Page-based organization and clear URL structure: Intuitive navigation and easy identification of editable content. Users can easily find out where which content can be edited, which increases efficiency in the content management process.

  • Direct editing in the backend preview: Real-time customization of content elements for efficient website design.

  • Flexible expandability: Users can either use the plug-ins provided or program their own extensions to adapt the platform's functions precisely to their individual needs.

  • Unlimited language support: With the ability to support unlimited languages, Storyblok makes it easy to create and publish perfectly-localized content, which is especially important when websites need to be optimized for different regional audiences.

  • A/B testing and personalization: Storyblok offers A/B testing features to optimize the user experience as well as the possibility of personalization.

  • Fast loading times: Through intelligent caching and a global content delivery network (CDN), Storyblok ensures fast loading times for websites. This contributes to an improved user experience and is particularly important for search engine optimization (SEO).

  • Digital Asset Manager: Central location for tagging, searching and editing all media content.

  • Use of reusable blocks and components: This enables a particularly fast path from initial drafts to the website going live, as elements that have already been created can be easily reused.

Reading tip: In this article you can find out how A/B testing can support you.

Storyblok & Shopify: How to connect the two systems

The seamless integration of Storyblok and Shopify opens up an efficient and powerful solution for content management and online commerce. A few steps are required to connect these two systems.

First, you need a storefront access token. This requires the following steps in the Shopify backend:

  1. Click on "Apps".

  2. Click on "Manage private apps".

  3. Create a new app.Create app

  4. Grant the app access to read products only.

  5. After you have created the new app, go to the "Storefront API" section.Shopify Backend Storefront API

  6. Click on "Storefront API".

  7. Allow reading of products only.Shopify backend allow read only

  8. Save the Storefront access token and copy it.

With these credentials you can configure your plugin in your Storyblok space. You can also read all the steps at Storyblok itself.

Our customers rely on headless CMS with Storyblok

Storyblok our customers

In the world of digital marketing and e-commerce, many companies rely on the innovative power of Headless CMS, in particular Storyblok's versatile solution. Among the users who have successfully deployed this technology are well-known names such as our customers Horando, We Love Hunter, Parsa Beauty and finally our own company, Latori.

One outstanding example is our partnership with Horando, a leading online store for luxury watches. Here we implemented a customized headless commerce solution with Shopify Hydrogen. This enabled the creation of a personalized and aesthetically pleasing storefront, perfectly aligned with Horando's distinctive brand identity. The Storyblok content management system was used to optimize content maintenance. With an intuitive visual editor, editors have full control over the content, while Storyblok's headless flexibility can be seamlessly integrated with different systems.

The result for Horando was a multilingual store that was cleverly connected to the existing Shopify store on the backend. Our Storyblok experience illustrates how headless CMS with Storyblok not only overcomes the challenges of content management, but also enables seamless integration for an optimal shopping experience.

Reading tip: Would you also like to create a Shopify store? This article will give you valuable tips.


The combination of Storyblok as a headless CMS and the Shopify platform creates a personalized, highly flexible and unique e-commerce experience. Storyblok's headless CMS architecture optimizes content management by separating backend and frontend functions. Storyblok gives companies the freedom to innovatively design and manage content for blogs, landing pages and other elements of their e-commerce website. The flexible creation of shopping interfaces on different devices is facilitated by the integration of Storyblok.

As Shopify Plus experts, we are happy to support you with the integration of Storyblok in your Shopify store. Get in touch with us.

Frequently asked questions about Storyblok and Shopify

What is Storyblok?

Storyblok is a headless content management system (CMS) from Austria that impresses with its powerful functions and user-friendly interface. As a headless CMS, it enables the flexible creation, management and provision of content via a Storyblok API, regardless of the presentation.

What advantages does Storyblok offer?

Storyblok offers a flexible and modular content management solution. Pages can be created using different building blocks.The platform supports multi-channel publishing for optimal customization of content on different channels. Multi-language support allows content to be created and published in different languages. The user-friendly interface, direct editing in the preview and centralized digital asset management make content creation and management much easier.

What is a headless CMS?

A headless CMS is a content management system that only has a backend, but no frontend (head). This enables the central management of content for various channels such as websites, apps, online stores and POS systems. In the headless CMS, content is stored in the backend in structured and unformatted form and delivered to various frontends via APIs (interfaces).

What does Storyblok cost?

Storyblok offers a free version ("Community") for one user. If more user seats and storage space are required, you can upgrade to the Entry plan for €99 per month, the Business plan for €849.00 per month or the Enterprise plan for €3,299.00 per month.

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