Shopify has long since established itself as a force to be reckoned with among e-commerce platforms. With Shopify POS, the Canadian company with German roots now offers merchants a way to link their local store with a Shopify online store. We'll tell you about the POS system and present ways to add a number of clever features to your Shopify POS with individual apps.
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Local store and online store centrally in one system: What is Shopify POS?
Shopify POS is a POS app-controlled cash register system for Android and iOS, which makes it suitable for mobile use. The system centralizes the management of customer data and inventory management in your store. This means that when a customer makes a purchase in your brick-and-mortar retail store, a customer profile is created that can also be used for the online store. Your inventory is automatically reduced by one unit for both channels. This prevents shortages from occurring.
Merchants can use Shopify's Wisepad 3 as a card reader. However, other hardware is also supported in Germany. This applies not only to readers, but also to cash drawers, barcode scanners, and receipt printers. Visa, Mastercard, and Amex credit cards will be supported as payment methods at launch, along with Google and Apple Pay.
In addition to the POS app, retailers in Germany also need a TSE app, which is a legal requirement under the German Cash Register Security Ordinance (KassSichV). The Data Exporter app can also be used to export data for tax purposes and submit it to the tax office.
Reading tip: Shopify POS is not the only innovation from Shopify. Shopify at Unite, the online store 2.0 was presented. In the blog, we explain the most important improvements in more detail.
More comfort for your clientele
Multiple, interconnected sales channels can be an asset to your business, and not just from a monetary perspective. The so-called omnichannel strategy with Shopify POS also offers your customers more convenience. For example, they can use click & collect to order items from the online store and pick them up from your store. This saves shipping costs and gives you the opportunity to ask questions about your product.
Powerful monitoring - also mobile
Which products have the highest sales, what is the average order value, and which salesperson generates the most sales? With answers to these questions, you can make informed business decisions. Via the POS app, you can access detailed reports for powerful monitoring - mobile and from anywhere.
Reading tip: Similar to the store window of your store, your online store is also a business card for your business. For a particularly appealing appearance on the web, we show you here the 1-Mal-1 of store design.
The features of Shopify POS
Shopify POS (Point of Sale) is a powerful retail platform that seamlessly integrates physical and online sales. Here are some of the key features of Shopify POS:
Shopify POS lets you easily add items, apply discounts, and process orders quickly. It supports multiple payment methods, including credit cards, cash, and more.
You can monitor inventory levels in real time, so you always know what products are available. This prevents overselling and enables effective inventory replenishment.
Manage customer profiles, collect information about customer preferences and past purchases. This enables personalized marketing campaigns and better customer retention.
Reporting and analysis
Get detailed insights into sales history, product performance, and employee performance. This helps optimize business operations.
Shopify POS seamlessly connects with your online store, so you can easily sync orders, customer data, and inventory.
Discount and coupon management.
Create and manage discount promotions, coupon codes, and gift cards directly from the POS system.
Multilingualism and currencies
If you sell internationally, you can accept different currencies and customize the language for the POS system.
Use barcode scanners to quickly identify products and speed up the checkout process.
Cash drawer management
The system supports cash drawer connection and cash transaction management.
Customer loyalty and marketing
Send email alerts, promote cross-selling, and create customer profiles to target marketing campaigns.
Shopify POS seamlessly integrates with a variety of third-party apps and payment processors.
Even if you don't have an internet connection, you can make sales and update inventory. Data is synced as soon as you're back online.
Manage access rights for your staff and track their sales and performance.
Shopify POS can be used on mobile devices such as iPads, increasing flexibility and mobility in the business environment.
Accept payments via contactless methods like Apple Pay and Google Wallet.
These features make Shopify POS a comprehensive solution for retailers looking to operate both physical and online sales channels.
Shopify POS Lite vs. Shopify POS Pro - These Are the Differences
Shopify offers two main versions of its point-of-sale (POS) systems. The choice between Shopify POS Lite and Shopify POS Pro depends on the unique needs of your business and your budget. Small retailers with limited needs might be satisfied with Shopify POS Lite, while larger businesses that require advanced features and reporting may benefit from Shopify POS Pro. It's important to carefully review their respective features and pricing before making your decision. Here are the key differences between the two:
|POS Lite Shopify
|POS Pro Shopify
|- Included in most Shopify subscriptions at no additional cost and enables basic POS functionality
|- paid upgrade and requires a monthly fee of €89 /month/site
|- Available in most countries and included in many Shopify subscriptions
|- available in selected countries, availability may depend on your location
|- Basic POS functions, including adding and billing products, inventory management, customer profiles, and payment processing
|- Advanced features such as employee and sales reports, shopping cart abandonment detection, shipping labels, and multiple stores (depending on Shopify subscription)
|- Allows you to capture customer information and add notes to orders, offers fewer customer loyalty features
|- Advanced customer engagement features such as creating customer profiles, tracking customer behavior, and sending personalized marketing emails
|Reports & Analyses
|- Provides basic reporting functions
|- Provides detailed sales reporting and analysis for deeper insights into business operations
|- limited support for point of sale
|- Enhanced customer support options for point of sale
The advantages of Shopify POS checkout system
Shopify POS offers a variety of benefits for retailers operating both physical and online sales channels. Here are some of the key benefits:
Integrated platform: Shopify POS is seamlessly integrated with your e-commerce website. This means you can manage physical and online sales through the same system, making it much easier to manage and reconcile inventory and customer information.
Real-time inventory management: you have an accurate overview of your stock at all times. This minimizes the risk of overselling and enables efficient inventory replenishment.
Mobile and flexible: Shopify POS works on mobile devices such as iPads. This increases flexibility and allows your employees to move freely around the store.
Customer retention: With integrated customer management, you can create customer profiles, collect information about preferences, and run personalized marketing campaigns to drive customer loyalty.
Comprehensive reporting: Shopify POS provides detailed reports and analytics on your sales performance, inventory, and employee performance. This data helps in business optimization.
Fast processing: you can quickly add orders and scan products to speed up the checkout process. This improves the customer experience, especially at peak times.
Easy to set up and use: Setting up Shopify POS is simple and requires no technical skills. The intuitive design makes it easy to navigate and train your employees.
Offline availability: Shopify POS can be used without an internet connection. Data is synced as soon as a connection is established, so you never miss sales.
Flexible discount and coupon management: you can easily create and manage discount promotions and coupon codes to run marketing campaigns.
Contactless payment: Accept payments via contactless methods like Apple Pay and Google Wallet, increasing security and convenience for your customers.
Scalability: Shopify POS grows with your business. You can easily add additional registers as your business grows.
Security and Compliance: Shopify POS meets industry security and compliance standards to ensure the safety of your transactions and customer data.
Support and Community: Shopify offers comprehensive customer support as well as access to an active user community where you can learn from other merchants and get support.
Checklist: What you need for a successful Shopify POS launch
In addition to the POS app installed on your devices, other hardware components are required for a smooth start with the POS software. These include:
a receipt printer
a barcode scanner
a cash register and
a credit card reader
While Shopify recommends using its own Shopify POS hardware for in-store use, you are free to use any other compatible POS hardware. The only important thing is to make sure that it is supported by Shopify.
Shopify POS customize with custom development from Latori
Shopify POS offers businesses an easy entry into omnichannel commerce. With individual apps, the standard solution can be ideally tailored to the needs of your clientele. Latori specializes in custom development for Shopify. Below we present a few scenarios where we could support your project.
Assign voucher codes with the cash register receipt
With the help of coupon codes, you can succeed in turning new customers into existing ones. This is especially true if you sell a product that needs to be purchased regularly or if there are a number of accessories in your store.
It is particularly clever if you attach a discount code to the sales receipt. According to KassenSichV, there is a so-called "bong obligation" in Germany. According to this, you must issue a receipt to your customers after every purchase. This way, your discount is guaranteed to reach your clientele and will definitely not go unseen. Moreover, this way of giving discounts is not intrusive at all. Because your customers will probably rarely receive voucher codes this way, the joy is likely to be all the greater.
Establish a loyalty points program
Loyalty points are a proven method for customer retention. With Shopify POS's centralized customer data management, we can implement a loyalty points program for you that works both online and offline. Your shoppers can access their points balance via your profile - or you can communicate this with the receipt as well.
Use QR codes for an interactive shopping experience
Sometimes customers simply want to stroll around your store without being disturbed. QR codes can be used to create an interactive shopping experience that combines both channels. Customers can scan products via QR code and are automatically redirected to your online store for more product information. Of course, they are then free to buy your products online as well.
You want to use Shopify POS for your business? Contact us! Latori was the first Shopify Plus partner agency in Germany. From many years of experience, we have the necessary tools for individual app development under Ruby on Rails and we have already set up Shopify stores for numerous national and international companies, refurbished or migrated from other systems. We would be happy to support you in your project with Shopify POS!
These Latori customers rely on Shopify POS
Asphaltgold successfully integrates its brick-and-mortar retail store in Darmstadt with its online store using the Shopify POS solution. This seamless link allows the company to offer its customers a flexible shopping experience both in-store and online.
Read more about the success story and the sales setup, in the Asphaltgold Case Study.
LFDY now has brick-and-mortar stores in London, Amsterdam, Berlin, Cologne, Dusseldorf, Munich and Hamburg, and also relies on Shopify POS technology to link its online sales platform with its offline stores. This smart integration enables the company to offer its customers a seamless shopping experience.
Read the full success story of the D2C brand in Live Fast The Young Success Story.
The sustainable equestrian brand has also decided to implement Shopify POS. This decision is primarily aimed at facilitating face-to-face sales at trade shows and events. By integrating Shopify POS, customers can seamlessly and conveniently shop on-site while experiencing the brand's high-quality products.
To view the Charme de Cheval Case Study, click here.
Shopify POS frequently asked questions
What is Shopify POS?
Shopify POS is point-of-sale software that enables retailers to seamlessly integrate their in-store activities with their online sales activities. It allows them to accept payments, manage inventory, and store customer information in one central location.
How much does Shopify POS cost?
Shopify sells its POS system in two versions, the free Shopify POS Lite, which is included in all plans, and the POS Pro, which has an expanded feature set. This is included with Shopify Plus; all other plans cost $89 per month. In addition, there are costs for the legally required TSE app in Germany. These amount to $9 per month.
Do I need a Shopify plan to use Shopify POS?
Yes, Shopify POS accesses your online store's customer and product data, so a valid Shopify plan is mandatory.
Is Shopify POS legally compliant?
Yes, the cash register system is GoBD-certified for the German launch and thus meets all the requirements of local tax authorities for bookkeeping and accounting. A TSE app is also required for legally compliant storage of customer data and goods movements.
Is Shopify POS integrated with my online store?
Yes, Shopify POS is seamlessly integrated with your store. Orders, inventory data, and customer information are automatically synchronized.