Disclaimer: This article does not constitute legal advice and cannot replace it. If you are unsure about how to deal with data processing and cookies, please consult legal counsel.
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What does the opt-in requirement mean for your Shopify store?
Anyone who uses Shopify as a store system has done everything right in many respects. Only when it comes to legally compliant cookie banners, the commerce platform has some catching up to do - at least when it comes to preset functions. By default, no cookie banner is provided, which is probably also due to the fact that Shopify originally comes from Canada. It is possible to make changes to the theme code in order to place a cookie banner, but this could be a tricky undertaking, especially for merchants without coding knowledge.
There are some apps in the Shopify App Store that enable cookie banners for Shopify stores and limit the risk of warnings. In 2020, Shopify also released its own free cookie consent solution as an app, Customer Privacy Banner. The problem here is that the tool only obtains general consent from the user, but does not allow individual consents for each cookie-based service used on the website. This compromises the voluntariness required by data protection law and means the tool is not 100% compliant.
So what to do?
The solution: Usercentrics
Usercentrics has been one of the leading consent management platforms since 2017 and allows you to adapt your own website or online store for DSGVO and other regulations and become compliant. Companies all over the world use the tool, including big names like T-Mobile, limango, Commerzbank or ProSiebenSat.1 Media SE.
Usercentrics is a fast-growing company that has grown from 40 employees to 150 team members within half a year and has offices in Germany, Denmark, the Czech Republic, the UK, Portugal, Canada and the US.
Reading tip: We have summarized the advantages of brand building for you here.
What differentiates Usercentrics from other Consent Management Platform (CMP) tools?
Usercentrics offers over 2,600+ templates for this purpose, which explain to website visitors exactly which cookies are set by which providers and how the information is processed. These templates are constantly updated and kept current, saving online merchants and their privacy officers a lot of work.
Usercentrics works closely with merchants to better understand their needs. Of course, despite legal restrictions, they want to reach as many people as possible with their advertising efforts.
"That's why we have a dedicated marketing team to help us make the banner the best it can be, and we've done a lot of research to do that," says Zofia Stekla.
Customizable and customizable: How Usercentrics gets the most out of a cookie consent tool
"If you are an online retailer, your sales depend to some extent on your website. That means if you have a CMP, it also needs to become part of the website and be as configurable as possible," explains Hilal Jalaludeen.
So a certain marketing-friendliness is a prerequisite to increase opt-in rates - a metric that many retailers don't currently have on their radar. Usercentrics provides a KPI that can be used to measure how many opt-ins have been made. Marketing measures can be designed and adjusted based on this metric.
Another important point for brands is that the cookie banner can be customized to become part of the corporate identity. The entire text and look of the banner is customizable and can thus become part of the brand's own website.
Usercentrics App: How can Shopify merchants use Usercentrics?
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Of course, it's important for any Shopify customer to use a content management platform that is compliant and easy to set up. Since the first port of call for Shopify merchants is usually the Shopify App Store, and Usercentrics wants to provide a solution for the major e-commerce platforms, it was clear that a Shopify app had to be developed. Searching for the right developer agency for Shopify, Usercentrics finally came across Latori in February 2021 and the development of a joint app began.
What did the Usercentrics app for Shopify need to be able to do?
Hilal: "We wanted to focus primarily on small and medium-sized businesses and automate as much as possible. The implementation of the CMP must be simple, so that Shopify never has to be left," Hilal Jalaludeen describes the initial requirements. The app currently specializes in DSGVO compliance.
"Any online store - small or medium size - that needs a compliant solution for the GDPR can use our app. It is offered in English and German, with the end product, namely the banner, available in over 60 languages. For those who are based here in Europe or are a global player with a headquarters in Europe, the Usercentrics app is just the right thing," Hilal said.
The Usercentrics Cookie Manager app costs $6 per month and can be tested for free for 30 days.
What is planned for Usercentrics in the future?
Usercentrics' Shopify app in particular is currently all about cookies and GDPR compliance, but that won't remain the case exclusively, reveals Zofia Stekla. "Usercentrics is a company where new services are constantly being developed. Our portfolio is constantly expanding as our partner network is also growing and regulations are continuously coming out around the world that we need to respond to with our legal team. For this reason, we also have a few more things planned for Shopify to integrate into the app."
As a result, the collaboration with the Latori team will continue. "We want the app to be maintained and developed further. We also need to gather a lot of feedback. That's happening as an ongoing process this year and next. Latori is also very important to us in terms of support, as the team provides first-level support for the Usercentrics app. So we maintain a very close relationship with Latori," Zofia Stekla continued.
Usercentrics will continue to grow rapidly - even independently of the app created - and prepare for further regulations. Currently, the platform already allows websites to appear compliant with DSGVO, CCPA (California) or LGPD (Brazil). The company's legal team is already taking care of further regulations. Of course, online retailers should not disregard the fact that every company should have its own data protection officer and that it is their own responsibility to comply with regulations. However, Usercentrics will continue to provide all tools to make its customers' web presences safer from warnings and fines in the future.
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Frequently asked questions about Shopify Cookie Banners
Do I need a Shopify cookie banner?
What should be in the cookie banner?
The cookie banner should contain hint texts, links or buttons. Also a short text should be displayed, which informs the users about the function of the banner and what happens when buttons are clicked.
Is there an app for the Shopify cookie banner?
Yes, you can find a few apps for a cookie banner in the Shopify App Store. We recommend Usercentrics for the cookie banner of your Shopify store.