Rückblick: Das war das Latori Jahr 2023
Friday, 29 December 2023
Latori GmbH

A look back: That was the Latori year 2023

The year is drawing to a close - an ideal time to look back on the year and record our experiences and successes. We have summarized the major successes we were able to celebrate in 2023, which customers have accompanied us this year and how our partner network has grown in our blog.

Would you like to implement a Shopify project and benefit from our expertise? Simply get in touch and we'll talk about your requirements.

Successful projects - These stores are live


Horando HomepageHorando is one of the leading online retailers for luxury watches in Germany. The special feature of this store is the implementation of headless commerce with Shopify Hydrogen and the headless CMS Storyblok. Another special feature is the development of the B2B demand tool, which ensures that retailers can easily send or offer stock lists, goods or products to Horando. In addition, we have implemented geolocation, which allows customers to shop directly in the appropriate language and currency.

Reading tip: Headless Commerce & Shopify: This solution offers the platform.


#You HomepageWith the new "Branded House" website, #You, also known by the brands Ava & May and Faynt, went live. Previously, both brands operated separate Shopify Plus store instances. The main goal was to integrate the Faynt brand into the Ava & May store and customize the design of the Ava & May store so that both brands could work seamlessly together in a single store instance. Latori came in at the very end of the development process.


Sensalou HomepageSensalou is the number one online retailer for incontinence and bladder weakness. They sell pants, diapers and mattress protectors. Tadima is the company and Sensalou is the website where customers can find care products or a care box. In the course of the collaboration, we created and implemented the design and developed a configurator that allows customers to put together a care box worth €40.


Neuland HomepageNeuland is a leading provider of learning materials and holistic room concepts. The brand specializes in the sale of markers, pens, chalks and more. The products are supplied to both B2C and B2B customers. We supported Neuland in migrating the store from Shopware to Shopify. There was already an active store in place and we practically rebuilt the store from scratch, including a new redesign of the design, which was then finally implemented by the frontend team. We also created a Shopify app/plugin in the backend that virtually linked the BORM merchandise management system with Shopify. In addition, we customized the basic setup according to the client's wishes and made extensions for B2B and B2C.

Reading tip: We have summarized the entire Neuland project here.


Weinliebe HomepageWeinliebe had already created a Shopify store and asked us for support with the finalization and go-live. The brand was previously on Shopware and had already started with Shopify, but then got stuck. So Latori actively helped them with decisions and the team configured some points and made adjustments to the frontend.

Gate 194

Gate 194 HomepageGate 194 migrated with the store to Shopify Plus. As part of the collaboration, we took over the data migration, the creation of a countdown on the coming soon page and the marking of the products with "coming soon". We also ensured that discontinued items are no longer displayed in the store.


Hunter HomepageThe family business HUNTER was founded in 1980 and mainly offers products for dogs. The brand decided to turn its back on Shopware and switch its store to Shopify Plus. The extensive project focused on the implementation of headless commerce based on Shopify Hydrogen.

Parsa Beauty

Parsa Beauty HomepagePARSA Beauty is all about beauty. The brand offers high-quality beauty products in the areas of hair, trend accessories, cosmetic accessories and bathroom accessories. The special feature of this project is the implementation of headless commerce.

Liquid Life

Screenshot of the Liquid Life online storeLiquid Life is an online shop for bicycles and accessories. As part of the collaboration, the old shop was migrated from Magento to Shopify, the look and feel of the old shop was recreated, new features such as a bike advisor and a bike leasing option were developed and support was provided for interfaces to the ERP system and PIM.

New faces - new projects: We look forward to working with these clients

Müller Meirer

Müller Meirer logoMüller Meirer is a specialist in the international bag and shoe industry. They are one of the leading German manufacturers of leather goods and luggage. The store follows a B2B model with a possible extension of a B2C store.


Detomaso logoZeitgeist specializes in the sale of watches and distributes its own brands such as Detomaso. The company supplies customers throughout Europe, the United Kingdom and the USA. The highlights of the project are the migration of 4 Shopware stores to Shopify Plus and the creation of two new stores.

Reading tip: Shopware 6 migration: How to successfully switch to Shopify.


Westag logoWestag AG is one of Europe's leading manufacturers of first-class wood-based materials for building construction and interior design. In the 2021 financial year, the company generated sales of 224.3 million euros with around 1,200 employees. The aim of the project is to develop a promotional product store with 3 customer groups: Employees, existing customers and customers and prospects.

Hecht & Barsch

Hecht & barsch logoHecht & Barsch is an online fishing store and sells everything to do with fishing. The store is to be migrated from Shopware 5 to Shopify Plus. A B2B store is also planned.


Lillydoo logoLillydoo is an expert in diapers. Topics such as subscription commerce and sustainability are particularly important for the D2C brand. The special feature: to date, the collaboration has been based on advice from Latori Managing Director and co-founder Jan Laußmann. However, more is planned for the future, such as the migration of data.


Krombacher logoKrombacher is a family-run country brewery founded in the 14th century that offers interactive tours and pilsner tastings. The old store will be migrated from Pimcore to Shopify Plus, including a product configurator and a connection to Krombacher's own loyalty program.

Reading tip: Loyalty points in online stores: Why you shouldn't do without them.


Stylecats logostylecats comes from the same company as Hunter and is a manufacturer and online retailer of designer cat accessories. Shopping experience, customer service and high-quality design are very important to stylecats. The current store runs on Shopware 5 and is to be migrated to Shopify. The special thing about this project is that the same Shopify backend is used as for Hunter, but with a completely independent front end. In addition, the shopping cart functionality of Stylecats and Hunter will be shared so that customers can add products from both stores to a common shopping cart.


IT-Versand logoIT-Versand sells refurbished used equipment from brand manufacturers as well as new IT hardware for home, school, home office and business. This includes many products that are only available once. The store currently runs on Shopware 5 and is now being migrated to Shopify Plus. The highlight of this project is that it will require some customized solutions.

Our partner network is growing

  • Alaiko: Alaiko is a fulfillment service provider in Germany. Alaiko offers an all-in-one solution and takes care of all logistical tasks - from goods receipt and storage to shipping and returns.

  • 8returns: 8returns is an app for returns that can be connected to Shopify and significantly simplifies the entire returns process.

  • Storyblok: Storyblok is a headless content management system (CMS) that makes it possible to create, manage and distribute content for websites and apps. Compared to conventional CMSs, Storyblok offers a flexible and modular architecture in which the front-end and back-end parts are decoupled from each other.

  • Pixi: pixi, also known as Descartes pixi, is a warehouse management system (WMS) from the Descartes Systems Group. It serves as a link between Shopify and logistics.

  • Pickware: Pickware is a software solution developed specifically for online retailers to seamlessly integrate their merchandise management and warehouse management into store systems such as Shopify.

  • Channable: Channable is a platform that enables retailers to efficiently manage and promote their products on various online marketplaces, price comparison sites and advertising platforms.

  • DataFeedWatch: DataFeedWatch is also a platform that specializes in the management and optimization of product feeds for various online sales channels.

Events and webinars: This was on the agenda

Latori Team

20 & 21.06. Latori & Shopify at the K509.11. Webinar with Shopify
The K5 conference was on the agenda and attracted quite a few visitors. Latori was represented here together with Shopify - with its very own stand. Visitors had the opportunity to make appointments to clarify questions and problems with the experts.A webinar on the topic of migration took place in November. This was given by Shopify, Latori, Tante-E and Code. There were deep insights into e-commerce migrations, as well as best practices and success stories. Afterwards, interested parties and participants were able to ask all their questions about Shopify, Shopify Plus and store migration.

Latori is growing: larger team and new location

If you want to be successful, you have to expand - the Latori team has grown and we are delighted to welcome 11 talented colleagues. A warm welcome to Dennis, Boris, Linda, Tina, Bastian, Semih, Kujtim, Jinhee, Sebastian and Hasaan. We look forward to working with you and are delighted that you are part of our team!

But it's not just the team that has expanded - Latori has also opened a new office in Althengstett.

Experience together: Teamwork with team events

As an international team, it is often difficult to maintain contact with all colleagues. That's why the Latori team gets together for two big events every year: the summer party and the Christmas party.

Paintball in Mönchengladbach

Latori PaintballOn 08.07.2023, we gathered at Paintball Lost City in Mönchengladbach for an action-packed game session on four different areas. The subsequent barbecue and delicious meal provided an opportunity to catch up with colleagues.

Christmas party in Wuppertal

Latori Christmas partyOur team's festive Christmas party took place on 01.12.2023 at the Bouldercafé Blo in Wuppertal. Together, we not only enjoyed delicious food, but also looked back on the experiences and successes of the past year. The celebration was characterized by lots of laughter, dancing and a few exciting rounds of table football.

Shop Usability Award: Successes for our customers and for Latori

6Latori customers

Shop Usability awardThis year's Shop Usability Award had a few surprises in store for our customers and for us. No fewer than 6 Latori customers took up the challenge and competed for the Shop Usability crown. In the end, 3 stores came out on top:

Sennheiser - best store in the Electronics & Entertainment category

Asphaltgold - best store in the Fashion & Accessories category

SHEKO - best store in the FCMG category

But these are not the only successes to be proud of: Latori is Agency of the Year 2023! What an end to an exciting year 2023, which would not have been possible without the hard-working Latori team. Thank you for this great achievement!

Reading tip: We have summarized all impressions of the Shop Usability Award in this blog.

We would also like to thank our clients and partners for a smooth and successful collaboration and look forward to the results we can achieve together next year.

Would you also like to work with the Agency of the Year so that you can perhaps shine with an award-winning store yourself next year? Then get in touch with us without obligation and we'll talk about your project.

Shop Usability AwardShop Usability Award
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Shop Usability Award Winner 2023