Der Guide für Händler: Einen eigenen Shopify Shop erstellen
Monday, 16 October 2023
Latori GmbH

The guide for merchants: Create your own Shopify store

You want to open an online store?

Then you are probably wondering which store system suits you best. Our favorite here is clearly Shopify. Why the system is suitable for merchants of all sizes, what advantages Shopify brings with it and how you can create your own Shopify store, we would like to show you in the following.

Do you need help with your project? Then contact us now without obligation and we will support you with our know-how.

Create your own online store - how does it work?

Your mind is made up and you want to set up your first or maybe another online store for your business? Before opening an online store, a few things need to be organized and planned. From the concretization of the business plan, to the selection of a suitable store system, to the determination of the store structure and the legal texts, there is a lot to consider. To help you keep an overview, we will go into all aspects in more detail.

Business model and business plan

Two people in conversation as a symbol for business model and business plan

Before creating your online store, you must first determine what assortment you offer and what sales strategy you want to pursue. These aspects can have a significant impact on the selection of the right store system. To select your assortment, it is worthwhile to take a look at the relevant target group to understand needs and follow trends. You should already clarify the following questions in your business plan:

  • What does your target group look like and which personas are included?

  • What problems does your target group have?

  • What products can solve these problems?

  • Which competitors exist and what are their USPs?

  • What is the market coverage for the corresponding products?

  • What production costs can be expected?

  • Where will you find suppliers and manufacturers?

  • How will you manage warehousing and logistics?

  • What margins can you expect?

  • How many orders do you need to be profitable?

  • Through which distribution channels do you want to sell your products?

Select the right store system

Once your business model is in place, you need to consider which store system will meet your requirements. There is now a very large selection of systems that can map different functions. Our recommendation here is clearly Shopify. Shopify is a cloud-based commerce platform that simplifies commerce for merchants of all sizes. With a strong focus on the needs of the market and merchants, Shopify brings new innovations to light at regular intervals. Selling directly to end customers is just as possible as checkout integration for brick-and-mortar stores or selling to business customers at special rates.

The system convinces with a wide range of functions and many extensions such as apps and plugins. Omnichannel sales, marketplace connections and headless commerce are easily possible with Shopify. In addition, the store system is very easy to use and is therefore ideal for newcomers.

Determine content

Once you have selected your store system, you must now fill it with content. The following aspects in particular play a role here:

  • Categories: If you offer a wide range of products, you should divide your products into categories. You should provide these categories with short category descriptions so that customers know directly which products they can find here.

  • Product presentation: When choosing your product photos, you should make sure to use high-resolution images. High-quality images are essential for a good product presentation. Also, choose different perspectives and show the details of their products.

  • FAQ section & help center: Make it easy for your customers to get important information by answering all important questions in a FAQ section. If customers have further questions, they should be able to contact your customer service easily. So, offer contact options like a contact form or chat feature.

  • Blog: A blog can help you share more information with your customers. For example, here you can showcase new products, provide styling inspiration, or clarify recurring questions in detail. In addition, regularly maintained blogs are also search engine relevant and can thus help you with your Google ranking.

  • Seals of approval and certificates: If you have been awarded seals of approval or certificates, you should place them visibly in your store. This creates trust among users and supportively ensures that they make a purchase.

  • Reviews: Reviews also create trust and help customers to evaluate your products or brand and identify with them.

three stars in the hands as a symbol for store structure

Creating a Shopify store: Set store structure

Once the contents of the store have been determined, you can deal with the structure. Here you should attach great importance to clarity and accessibility. When using call-to-action buttons, you should avoid using too many, as this quickly looks unserious and does not allow for orderly user guidance. Rather place them sensibly, e.g. a buy button or a contact button.

To ensure that your online store meets all legal requirements, you need to pay attention to the following aspects:

  • Imprint: Every store must have an imprint. This must be accessible via a few clicks (max. 2).

  • Right of withdrawal: Every buyer has the right of withdrawal within 14 days. You must once again inform customers of this right in writing after the ordering process.

  • GTC: Customers must be made aware of the GTC before the contract is concluded. They must be placed in a clearly visible location or included in the order form.

  • Information requirements: During the ordering process, the customer must receive information about the contract as well as payment, delivery, product and contact options.

  • Data protection: The privacy policy must also be clearly visible and accessible at all times. In order for you to be allowed to collect data from your customers, they must consent to the collection.

  • Cookies: You must inform the customer about the use of cookies. Especially if you have systems like Google Analytics or Facebook in use, you must ensure that customers first agree to the use of cookies before they are fired.

Reading tip: Learn how to create legally compliant cookie banners with Shopify here.

Customer acquisition through marketing

You can lead customers to your online store in a wide variety of ways. Here, you can use free marketing, such as social media marketing, or place paid advertisements in Google or social media. Search engine optimization and the placement of targeted keywords also ensure more visitors to your store. Newsletter marketing can help you turn first-time customers into repeat customers.

a screenshot with analytics as a symbol for marketing

Have Shopify store created by an agency - Shopify store by experts

Creating an online store can be overwhelming at first. To keep a cool head, you can benefit from the know-how of an agency.

Creating a Shopify store with a Shopify agency is a popular option for businesses looking to build a professional e-commerce store. Agencies with Shopify expertise can help with the conception, design, development, and optimization of the store to provide a customized and powerful shopping experience. This can increase efficiency and ensure that the store meets the individual needs and goals of the business.

This is especially advisable if you are planning a large project and there is no clear plan yet. This primarily involves projects with a wide range of products or projects that require SEO optimization or a marketing strategy. In addition, an agency can help you program defined themes or apps and integrate them into your store.

Create Shopify store: The functions of the platform

Shopify offers you a wide range of functions, such as integrated SEO and marketing functions, many selectable themes (free and paid) or quite specifically a postage calculator for your customers. But also an upload function for images and files, Shopify POS or the function to create your products are given in Shopify. Depending on which Shopify plan you choose, other features like customizability of the checkout, more stores in one account or exclusive apps are available. With Shopify Payments, you can also offer different payment options.

These pre-built features will make your set-up easier and thus help you save time.

If the preset features of Shopify are not enough, you can easily customize your store thanks to thousands of apps in the Shopify App Store.

Reading tip: We have summarized all Shopify Plus benefits for you in this blog.

Costs of an own online stores

Shopify "rents" the store to you. That means you don't pay directly for the creation of the store at the beginning, but you pay a monthly fee for your store. For this fee, Shopify offers you everything from the backend, where you create products, to payment options, to the frontend, the store that your customers see. Again, the layout and features are largely customizable.

Prices for the Shopify Basic plan start at 36€ per month, credit card fees of 2,1% + 0,30€ are added.

Reading tip: Shopify Fees - An overview of Shopify prices can be found here.

Shopify online store creation: The opening of the store

Opening a Shopify store is quite simple and is therefore also well suited for newcomers to e-commerce. Thanks to the many predefined functions, no or hardly any technical know-how is necessary here. Moreover, Shopify is designed to be very user-friendly.

When you create your Shopify store, you first need to consider which plan suits you. However, you can start by taking advantage of the 14-day trial period to familiarize yourself with Shopify and its features.

After that, you should choose the right theme. Shopify scores here with a large selection of free or paid themes, which can be adapted to your own design ideas. After that, you can start with the design, as well as the input of your content. At this point, you can also consider using a headless CMS such as Storyblok to provide your store with content. This has the great advantage that the backend and frontend run separately from each other and in the event of a failure, only one part of the store is ever affected.

Reading tip: Step by step to your own online store: Here's what you should bear in mind if you want to open an online store.

Illuminated inscription the journey is on


Shopify is worthwhile for all merchants who want to benefit from the wide range of functions. In addition, Shopify makes it quick and easy to create and publish an online store - which makes the system particularly attractive for newcomers. Thanks to the various pricing models, Shopify is also suitable for companies of all sizes.

We are happy to help you with the creation and programming of your store. We advise you and give you valuable tips, contact us without any obligation.

Frequently asked questions about creating your own store with Shopify

How much does it cost to have my own online store with Shopify?

The cost of a Shopify store varies, this is coupled to the requirements it needs to meet and which plan you have chosen. In addition, depending on the plan, you will incur different transaction fees. The monthly costs for Shopify start at 36€ per month. We've linked you to a detailed view of Shopify plans and Shopify pricing on the blog.

How many stores are possible with Shopify?

With Shopify Plus, you can create and manage up to 10 stores in one account.

Do you need a business for Shopify?

In order to run a Shopify store, or any other online store for that matter, a trade is required. You already need this to start a business.

How do I create my own successful online store?

Before you open an online store, there are some things that need to be planned. You should first create a business plan, choose a store system like Shopify, determine the store structure and create legal texts.

Can I create a Shopify store by myself?

Yes, because you don't need advanced technical knowledge to create a Shopify store. Shopify is designed to make creating and managing an online store as user-friendly as possible.

What do you need to have your own online store?

In order to open an online store, you need to do or obtain some things in advance, including:

  • Business plan

  • Business registration

  • Start-up capital

  • Legal texts such as imprint, right of withdrawal or privacy policy

  • Shipping methods and terms of payment

  • Marketing concept

Can I simply open an online store?

In general, anyone can simply start an online store. However, you must register a business before selling.

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