Shopify Plus is a fully cloud-hosted enterprise e-commerce platform for large merchants. But what exactly are the advantages of Shopify Plus - especially compared to the normal Shopify? Since we have a lot of experience with Shopify Plus, we would like to show you the most important advantages in the following.
Need help with Shopify or want to switch to Shopify Plus? Then contact us and we will help you with advice and support.
The Shopify Plus advantages at a glance
1. Merchant Success Manager
Shopify Plus merchants are each assigned their own Merchant Success Manager. This person is not only your direct contact at Shopify, but also acts as your personal Shopify advisor. For example, your Merchant Success Manager could do the following for you:
Provides expertise and guidance to help you strategize how to grow your business.
Provides insights on how the top sellers in your industry are using the platform.
Works with you to help with any issues you encounter.
Keeps you up to date on the latest features that can move your business forward.
Provides you with a detailed audit of your site to see where you're losing conversions or where your site's layout and usability could be improved.
2. 10 stores included
With Shopify Plus, you don't just get one store, but 10 stores at once, and you can book additional stores for a fee. This is often used for different brand presences of a company or for different target groups. For example, a B2C for end customers and a B2B store for business customers. But you can also use these stores to create a separate store for each country in the local language or to map different currencies. Up to 15 admin accounts per store then ensure that each site can be managed well.
3. Stability and scalability
With Shopify Plus, you can be sure that your online store will remain accessible even during the busiest times, such as certain holidays or Black Friday. Shopify Plus can process up to 8,000 orders per minute. A number that should be sufficient even for extremely full days.
Reading tip: To find out which payment methods merchants can offer their clientele with Shopify Payments, read the blog.
4. Content Delivery Network
5. Lower costs
Shopify Plus is a bit more expensive than Advanced Shopify, but it's worth it if you need to manage complex processes. Shopify Plus is worth it if you have a very large, internationally operating store that makes a lot of sales every day. Almost all the advantages of Shopify Plus are designed for size and volume and are therefore very interesting, especially for larger stores.
6. Checkout Customization
With the normal Shopify plans, you can only customize the checkout (payment process) to a limited extent. With Shopify Plus, on the other hand, merchants get full access to the checkout, so they can add different fields in the checkout, for example. This is not possible with Advanced Shopify or in the basic version. Generally, the entire checkout can be customized with Shopify Plus and, for example, trust-building statements about warranty or return policy can be placed at this critical point for purchase cancellations, or the logo of Trusted Shops (provided you are registered with Trusted Shops).
7. Shopify Plus custom interfaces
With Shopify Plus, in addition to the conventional interfaces, you also get access to other Shopify Plus exclusive interfaces. This makes it possible, among other things, for customers who already have a customer account in your external system to log in to your store with the same access data. All Shopify Plus interfaces can be found here: https://help.shopify.com/en/api/reference/plus.
8. Shopify Plus Reserved Apps
Shopify has developed some plug-ins (Shopify Apps) that are only accessible to Shopify Plus customers. With these apps, among other things, a special sales channel for business customers can be established or any marketing campaigns can be implemented - such as giving customers who sign up for the newsletter a one-time 5% discount on their purchase.
9. Launchpad access
Launchpad is an exclusive tool that is only open to Shopify Plus users. With this tool you can, for example, plan discount promotions, automate sales at certain times or change the store at a certain time, for example to reflect trends or to initiate the start of a new season. So it gives you a very clear overview of all the campaigns that are currently running or planned for the future.
10. Shopify Flow
With the Shopify Flow tool, you can set up automations in your store. You can automate work that you would normally have to do manually or even program, without expert help. For example, you can add customers to a list to send them individualized emails automatically.
11. Accounts for employees
While Shopify only allows you to create up to 15 accounts for your employees, Shopify Plus allows unlimited accounts.
12. Shopify B2B - online stores for business customers
Thanks to the extensive B2B feature, which is directly integrated into the e-commerce platform, you can also include dealers among your target groups.Shopify B2B thereby grants access to all the customization options available to you within Shopify and can also be connected to ERP, PIM, CRM or fulfillment systems. The design of your B2B store can be fully customized to match your corporate identity. You also benefit from additional features such as:
assigned payment terms
13. Headless Commerce mit Shopify Plus
Headless commerce is also possible with Shopify Plus without any problems. For you, this means that the backend and frontend are technically separate. Adjustments to the frontend are thus possible, which have no effect on the backend. Of course, this also applies the other way around. For example, you can also create headless checkouts that are independent of Shopify's standard solution and integrate perfectly with your corporate design, offering your customers the buying process they want.
Here, the Storefront API and GraphQL are particularly convincing with their strong performance. For custom frontends or integrations into other software solutions, they offer all options.
Shopify vs. Shopify Plus - What makes the difference?
Similar name - different functions.
The main differences between Shopify and Shopify Plus are primarily in the areas of target group, pricing model, customizability, access to apps, and B2B commerce. The latter, for example, can only be implemented with Shopify Plus.
Reading tip: You can read a detailed overview of the differences between Shopify vs. Shopify Plus here.
When is it worth switching to Shopify Plus?
When asked when the switch to an enterprise solution is worthwhile, many online retailers first think about the level of sales. The rule of thumb here is an annual turnover of at least 800,000 US dollars. However, more than just sales should be considered when making a decision. Transaction costs, internationalization, customer service, traffic, automation and a personalized shopping experience are also factors that make a switch from Shopify to Shopify Plus worthwhile.
The switch to Shopify Plus
You can easily make the switch to Shopify Plus via the settings in Shopify. To do this, click Settings -> Plan -> Change Plan and then select Shopify Plus. Within 24 business hours, your store will now be upgraded to the Shopify Plus plan. When the switch is complete, Shopify will send you a confirmation email.
Reading tip: Learn more about switching to Shopify Plus here.
Frequently asked questions about Shopify Plus benefits
What are the costs of Shopify Plus?
The Shopify Plus plan starts with a monthly fee of $2,000 US for a minimum term of one year.
When does it make sense to switch to Shopify Plus?
The change makes sense with a monthly turnover of 800,000 US dollars. But other aspects such as transaction fees or Shopify support can also be decisive factors.
What happens after the upgrade? When can I start enjoying Shopify Plus benefits?
Upgrade to Shopify Plus will be done within 24 business hours. After successful switch, you will receive a confirmation of completion by email.
How do I initiate the switch to Shopify Plus?
Switching to Shopify Plus can be done quite easily. To do so, go to your Shopify Settings -> Plan -> Switch Plan and select Shopify Plus there.