Westag

Shopify
SAP
Modernes Bürogebäude vor blauem Himmel.

Westag

Westag AG is one of Europe's leading manufacturers of high-quality wood-based products for building construction and interior design. With around 1,200 employees, Westag relies on modern digital solutions to streamline its advertising material distribution.

To the website
Minimalistischer Raum mit einer Holztür, einem schwarzen runden Tisch, Pendelleuchten und einem Sideboard mit Vasen vor einer hellen Wand.

Challenge / Goal

  • Development of an advertising material shop with differentiated customer areas for employees, existing customers, and prospective customers

  • Integration and improvement of the SAP interface for automated data transfer

  • Ensuring stable and smooth ordering processes for all user groups

  • User-friendly design of the shop in Westag's corporate design

Laptop displaying a website with a carpenter working on wood, and menu options labeled "Konfigurator," "Werbemittelshop," and "Registrierung."
Laptop displaying a website with a modern interior design image and text titled "Dekor Selektor," featuring navigation buttons and input fields.
Laptop displaying a website with a modern kitchen design, featuring wooden cabinets and a sleek faucet on a dark countertop.

Implementation

As part of the project, a modern advertising material shop was implemented that appeals to three different customer groups individually and has differentiated access rights.

Particular focus was placed on optimizing the SAP interface in order to seamlessly and automatically synchronize product data and orders with the existing ERP system. This enabled Westag to simplify internal processes and increase customer satisfaction.

In addition, emphasis was placed on a responsive and appealing design that meets the high standards of user-friendliness.

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