Filafarm
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Filafarm
Latori undertook extensive design and store customization work for the Berlin-based company Filafarm using Shopify. The goal was to implement complex requirements—such as simultaneously serving B2B and B2C customers, nested categories, and multilingual support—within a modern e-commerce environment.
About the Client
Filafarm specializes in high-quality 3D printing. The Berlin-based company’s in-depth expertise ranges from design and engineering to professional 3D printing and laser technology, as well as sophisticated surface finishing.
All the facts at a glance:
- Client
- Filafarm
- Industry
- 3D Printing & Laser Technology
- Solution
- Shopify
- Architecture
- B2B & B2C in a single store
- System Integrations
- Xentral (ERP), Google
- Location
- Berlin
Challenge / Goal
Filafarm faced the challenge of unifying a wide variety of target groups and complex store structures on a single platform. It was essential to ensure that both retailers and end consumers could be served optimally without compromising the shopping experience due to technical hurdles.
The following goals were a particular focus:
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- Seamlessly integrating B2B and B2C into a single store
- Implementing multilingual support for international customers
- Logical and user-friendly categorization
- Integration with Xentral (initially as a standalone solution, later as SaaS)
Our Solution
To meet Filafarm’s specific requirements, Latori leveraged the flexibility of Shopify. Through targeted design customizations, the installation of appropriate apps, and support for essential system integrations, a platform was created that efficiently combines B2B and B2C commerce.
As a leading Shopify Plus agency, we build custom B2B online stores and digital wholesale portals with seamless ERP integration. We are transforming traditional wholesale into a digital experience and building B2B stores that are as intuitive to use as a B2C store.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreNothing has revolutionized the Internet more than international connectivity. Borders are disappearing, and this is clearly evident in e-commerce as well. We no longer shop only within our own country, but worldwide. Shopify also offers you the opportunity to sell internationally. There are several ways to sell internationally with Shopify. Our consultants will help you find the right one for you.
Learn moreAs a leading Shopify Plus agency, we build custom B2B online stores and digital wholesale portals with seamless ERP integration. We are transforming traditional wholesale into a digital experience and building B2B stores that are as intuitive to use as a B2C store.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreImplementation
B2B and B2C in One Store
For Filafarm, it was crucial to be able to serve both retailers (B2B) and end consumers (B2C) through the same store. Our team was happy to take on this challenge and configured the store accordingly. To support these processes, specific Shopify apps—such as Tax Exempt Manager—were also successfully installed and set up.
Categories, Design, and Features
To optimally structure the extensive range of 3D printing services and products, a deeply nested category structure was implemented. At the same time, Latori made various design adjustments to make the front end more appealing. Product badges were also configured and implemented as a visual highlight and to help customers navigate the site more easily.
System Integrations with Xentral and Google
A seamless flow of data in the background is essential for the Berlin-based company. The Latori team implemented the integration with Google and the Xentral ERP system (which initially ran as a standalone solution and was later migrated to a SaaS model) in close collaboration with the client.
Implementation of Multilingual Capabilities
To strengthen Filafarm’s international reach and provide optimal service to customers across national borders, Latori played a key role in the technical implementation of multilingual capabilities in the online store.
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About Chemofast projectThe result
With the implemented adjustments, Filafarm now has a customized Shopify store that perfectly meets the complex requirements of the 3D printing specialist.
An overview of the key results:
Successful integration of B2B and B2C customers into a single store environment
Improved user navigation through smart nesting of categories and product tags
Seamless integration with Google and the Xentral ERP system
Expansion of international reach through the successful implementation of multilingual support
Increased process efficiency through targeted app installations (e.g., Tax Exempt Manager)
Frequently Asked Questions About the Filafarm E-Commerce Project
How was the challenge of combining B2B and B2C in a single store solved?
Latori leveraged Shopify’s flexible configuration options and integrated specialized apps such as the Tax Exempt Manager. This allows tax-related requirements for business customers (retailers) and end consumers to be handled in a legally compliant and automated manner within the same platform.
What role did Xentral play in this project?
Xentral serves as Filafarm’s central ERP system. Latori supported the client in integrating it with Shopify. A key aspect of this was providing technical support for the system—from the initial stand-alone solution to the subsequent SaaS infrastructure.
Why were the categories deeply nested?
Filafarm’s expertise is wide-ranging, spanning design and laser technology to surface finishing. To guide customers effectively through this complex portfolio of services and products, a well-thought-out and logical nesting of the navigation and category structures was absolutely essential.
