Resmed
)
)
Resmed
)
Latori accompanied ResMed during the migration from Shopware to Shopify Plus and the technical implementation of the new e-commerce presence. In addition to the pixel-perfect implementation of the design provided by ResMed, the focus was on custom front-end and checkout solutions as well as the mapping of complex healthcare and back-end processes.
In the process, custom customer account and cancellation processes, a Custom Checkout UI Extension, product bundles, and the integration into the existing system landscape were implemented, among other things.
About the Client
Resmed is a global leader in medical technology and digital health, specializing in innovative solutions for sleep apnea, COPD, and other chronic respiratory diseases. Through its online store, Resmed sells high-quality therapy devices, masks, and accessories directly to patients to sustainably improve their quality of life.
All the facts at a glance:
- Client
- Resmed
- Industry
- Medical Technology / Healthcare
- Solution
- Shopify Plus (Migration from Shopware)
- Frontend Base
- Horizon Theme
- Highlight
- Custom Checkout UI Extension, custom cancellation process, product bundles
- Markets
- Germany
- ERP
- Microsoft Business Central 14
- Results
- AOV increased by at least 52.5%, Increase in conversion rate by 70.8%, Increase in revenue in the first four months by 40.8%, Reduction of the checkout abandonment rate by 9.2%
Challenges & Goals
)
Resmed needed to transition to a modern and future-proof e-commerce architecture. The challenge was to seamlessly migrate the existing Shopware platform to Shopify while bringing a completely new design concept to life without any technical issues.
Since the medical technology sector involves sensitive products and strict distribution requirements, the ordering and checkout processes also had to be precisely tailored to specific market requirements (with a focus on the German market) to prevent errors in the back-end processes.
The following areas were a particular focus:
- Complete Migration from Shopware to Shopify
- Pixel-perfect implementation of a newly provided design
- Use and Customization of the Horizon Theme as a Technical Foundation
- Comprehensive store setup (integration of new customer accounts, configuration of shipping costs)
- Customizing the checkout process to prevent billing errors
- Integration of Shopify processes into the existing backend and ERP structure
- Custom cancellation process via customer account and backend
- Healthcare-specific notices and confirmations in the purchasing process
- Product bundles and cross-selling for a guided customer journey
- Custom product and download areas
Our Solution
For this project, Latori drew on its combined expertise to focus on front-end development and the customized technical configuration of the new Shopify environment. Through a smart combination of the powerful Horizon theme and specially developed checkout extensions, a platform was created that impresses across the board, both visually and functionally.
Migrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreShopify apps are like a plugin, i.e. a program that communicates with the store via an interface. We implement these apps primarily with Ruby on Rails. As Shopify itself was also programmed with Ruby on Rails, the store and apps work very well together in this way.
Learn moreMigrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreImplementation
Store Setup and Migration
In the first step, the Latori team oversaw the basic migration of the existing system from Shopware to Shopify. As part of the comprehensive store setup, all essential background configurations were carried out—from integrating the new customer accounts to precisely defining and setting up shipping costs (shipping logic).
Pixel-perfect front-end design based on the Horizon theme
The visual redesign of the store was carried out with the utmost precision. Latori took the newly provided design concept and implemented it with pixel-perfect accuracy. The proven Horizon Theme served as the technical foundation, which the front-end team tailored precisely to Resmed’s brand-specific guidelines and desired user experience.
Custom Checkout Highlight
To ensure that the ordering processes are perfectly aligned with ResMed’s strict market requirements, Latori developed a unique technical feature: a custom checkout UI extension. This in-house development actively intervenes in the payment process and ensures that only Germany can be selected as the billing address during checkout. This prevents user input errors, ensures absolutely seamless background processes, and precisely tailors the checkout process to Resmed’s sales needs.
Request a Quote for My ProjectThe result
With the successful go-live on Shopify, Resmed now has a state-of-the-art, stable, and extremely user-friendly e-commerce platform. Thanks to the strong focus on a flawless front end and a customized checkout process, the stage has been set for continued, seamless digital growth.
Key results at a glance:
AOV increased from €59 to over €90 – representing an increase of at least 52.5%
Increase in conversion rate: Following the launch, the conversion rate rose by 70.8%.
Growth in revenue: In a direct comparison of the four-month periods before and after the migration, revenue developed by +40.8%.
Reduced checkout abandonments: The checkout abandonment rate dropped by 9.2% after launch.
Stable go-live: According to ResMed, order volume remained stable during the first week post-launch.
More guided customer journey: Product bundles and recommendations for matching add-ons help customers choose complex products.
Improved data quality: Structured address fields minimize incorrect entries, reducing potential issues in downstream fulfillment processes.
Tailored process reliability: Checkout and customer account workflows were adapted to the specific requirements of the German market.
Better reporting capabilities: Shopify Analytics makes it easier to evaluate orders and revenue across multiple markets and currencies.
)
Florian Walch, E-Commerce Specialist, Resmed
“The collaboration was very good. It was really fun. The team members, as well as the project management, were available at all times and were there whenever help was needed or things got critical. Whenever a challenge arose, we always found a solution quickly through prompt coordination meetings, and toward the end during the testing phase, even daily stand-up meetings.”
Caroline Mösenbacher, Project Manager at Latori
“A particular challenge of the project was coordinating across time zones. Working closely with the ResMed team, we optimized the collaboration among our cross-functional teams: By establishing clear communication structures via awork and MS Teams, we ensured efficient communication and launched the project as planned.”
Further examples
)
Raumedic is a leading company in the field of medical plastic solutions and has successfully launched its new online store on Shopify Plus. The project aimed to fix technical bugs, integrate new features and optimize the overall look and feel of the store.
About the Raumedic project)
Eurofins, a leading company in laboratory and diagnostic technology, has optimized its online store on Shopify Plus. The focus was on updating the theme, migrating customer accounts, integrating Shopify forms and optimizing the front end to improve the shopping experience.
About the Eurofins project)
Gymondo brings the gym into your home. With lots of online classes and videos, users can work out at home without the stress of going to the gym.
About the Gymondo project)
As Germany's leading brand for organic muesli, mymuesli faced the challenge of migrating its existing e-commerce store to a future-proof and powerful platform. The goal was to relaunch on Shopify Plus in order to meet complex, individual customer requirements and modernize processes.
About the mymuesli projectFrequently Asked Questions About the Resmed E-Commerce Project
Why did Resmed migrate from Shopware to Shopify?
As a highly scalable SaaS solution, Shopify offers enormous advantages in terms of stability, maintenance, and future development. For Resmed, it was the logical step toward creating a modern infrastructure that can be optimally customized using app extensions (such as UI Extensions) and robust themes.
What makes the Custom Checkout UI Extension so special?
The checkout process on Shopify Plus can be customized using UI Extensions without compromising the system’s stability. An extension was developed for Resmed that ensures Germany is the only selectable billing address. This prevents incorrect orders from other countries right at the source and saves the support team a tremendous amount of manual work.
Which theme was used for Resmed?
The powerful Horizon theme served as the technical foundation for the front end. It provided the perfect basis for bringing Resmed’s new, modern design concept to life with pixel-perfect accuracy and optimized performance.
How was ResMed able to increase the average order value (AOV)?
At ResMed, the average order value increased from €59 to over €90. Product bundles and recommendations for matching supplementary products throughout the customer journey played a key role in this. As a result, customers can select matching products directly within the purchasing process and are guided more purposefully through the product selection.
Which ERP system does ResMed use?
ResMed uses Microsoft Business Central 14 as its ERP system. As part of the Shopify migration, the e-commerce platform was connected to the existing system landscape via a middleware/connector.
