Melvin & Hamilton

Melvin & Hamilton
Melvin & Hamilton is a fashion brand established in 1988. For over 30 years, Melvin & Hamilton has been designing and producing high quality, handmade leather shoes. The special thing about Melvin & Hamilton is that they combine innovation and tradition.

Challenge / Goal
Migration from Spryker to Shopify Plus
Extensive frontend implementation according to the customer's design
Interface between Akeneo and Shopify
Migration from Emarsys to Klaviyo
Marketplace connections via Lengow and Tradebyte
Interface between Peoplevox and Shopify
Extensive migration of all inventory data
Interface to Minubo


Implementation
Melvin & Hamilton created a modern design which was implemented by our front-end team using Shopify Plus. We migrated the extensive data from the existing stores, including customers, orders, discount codes, gift vouchers and much more, to the new Shopify Plus stores.
Our backend team has connected external marketplaces via Lengow and Tradebyte. Product data is regularly transferred in multiple languages from Akeneo to Shopify via the implemented custom Shopify app. All orders are also transferred to Peoplevox via a private Shopify app. As a business intelligence platform, Minubo supports Melvin & Hamilton in evaluating and analysing sales.