Stylecats®

stylecats®
stylecats® is a manufacturer and online retailer of designer cat accessories, cat toys and cat trees. Customers can choose from more than 400 items. stylecats® is part of the Hunter family.

Challenge / Goal
Shopify Hydrogen
2 storefronts - one unified backend with Hunter
Same login in both stores
Shared shopping cart for stylecats® and Hunter
Storyblok integration and customizatio
CookieBot integration with cross-domain cookie consent sharing
Customizations for SEO
Connection of the newsletter tool Brevo
Facebook/Pinterest CAPI setup in collaboration with Squadt and customization of current Hunter pixel
Customization of the search logic for Doofinder to find products by brand name
Customization of the transactional mails in Shopify



Implementation
Following the successful migration of Hunter, we also migrated the stylecats® store from Shopware to Shopify Plus. A second storefront was created using Shopify Hydrogen and seamlessly linked to Hunter.
Thanks to a shared login, users can easily navigate between both stores and use a shared shopping cart. The implementation of Storyblok enables optimal content management, while CookieBot ensures efficient cross-domain cookie content sharing. Extensive SEO adjustments were made to improve search engine visibility.
We also integrated the Brevo newsletter tool, set up the Facebook/Pinterest CAPI in collaboration with Squadt and customised the Hunter pixel for seamless integration. The customisation of the search logic for Doorfinder improves the user experience, especially when searching for products by brand. In addition, the transactional emails in Shopify were customised according to the client's requirements.