Oh April
Oh April
Oh April is a young, modern fashion label founded by entrepreneur and content creator Carmen Kroll. The brand captivates with its minimalist chic and urban flair, and relies on Shopify as an agile and flexible platform. We support the Oh April team with a monthly service contract to continuously optimize performance and the shopping experience.
Challenge / Goal
Continuous optimization of shop loading times
Improvement of user experience (UX) and SEO audit
Improvement of link structure for better SEO and a seamless customer journey
Integration of tracking pixels
Ongoing support with app management and operational tasks
Implementation
One focus of our collaboration with Oh April has been on performance optimization. Based on a detailed audit, optimizations were carried out to significantly improve loading times. At the same time, we corrected faulty functions in the user experience area that were impairing the shopping experience. In addition, the necessary pixels were integrated into the shop to enable a more precise analysis of customer behavior.
Our collaboration with Oh April is a long-term partnership in which we have been providing monthly support for their Shopify store since August 2025. This agile approach allows us to respond flexibly and appropriately to the store's current challenges, while Oh April can focus fully on its core business - fashion design.
