Latori is a Shopify Partner Agency and official Shopify Platinum Partner. We help companies create powerful and scalable Shopify and Shopify Plus stores—from strategic planning to technical implementation. Thanks to our close collaboration with Shopify, our customers benefit from in-depth expertise, exclusive resources, and enterprise-level solutions.
Strong partnerships are the key to success. At Latori, we are proud to be an established Shopify Partner Agency, enabling us to offer our customers first-class e-commerce solutions. In this article, we take a look at the benefits our customers enjoy through our partnership with Shopify and our role as a Shopify Platinum Partner.
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Do you need support with your Shopify store? As Shopify Plus experts, we will be happy to assist you and help you customize your store to your requirements. Get in touch with us.
How do you become a Shopify partner?
Becoming a Shopify Partner isn't just about signing up for the Shopify Partner Program - it's about developing the technical and strategic expertise to help merchants grow. The Shopify Plus Partner Program in particular has strict requirements that go far beyond the standard partnership and are specifically designed to meet the needs of large, high-growth companies.
Requirements for the Shopify partnership
Getting started as a Shopify Partner is relatively straightforward: you register with the Shopify Partner Program and start implementing projects with Shopify. But true success lies in the expertise you bring to the table and develop. Design and development skills, an understanding of e-commerce processes, and the ability to support customers in implementing Shopify projects are fundamental requirements for standing out as a Shopify Partner.
However, the transition to Shopify Plus Partnership or a higher partnership level requires deeper specialization and proof of successful collaboration with high-growth merchants. Shopify Plus is the solution for large businesses that need comprehensive and scalable e-commerce solutions. Therefore, Shopify Plus, Premier, or Platinum Partners need a special level of:
Technical know-how: to implement complex Shopify Plus projects
Experience with large merchants: for scaling businesses
Customized end-to-end solutions: from website development to system integrations
Customer service and support: to meet the expectations of Shopify Plus merchants
The difference between Shopify Partner and Shopify Plus Partner
While regular Shopify Partners primarily help smaller companies and start-ups to build their online store, Shopify Plus Partners support the scaling of large brands. Shopify Plus Partners work closely with Shopify and have access to exclusive resources, such as:
Access to exclusive training and education for Shopify Plus
Participation in sales and marketing opportunities created for Plus merchants
Public recognition and status as a Shopify Plus Partner, including your own profile in the Shopify Plus Partner Directory
Latori - Who we are
Latori was founded in 2012 by Jan Laußmann and Natascha Laußmann in Wuppertal. The idea arose from the desire to operate their own online store, and Shopify was chosen. As Shopify was not yet optimally geared towards the German market at the time, Jan and Natascha developed customized solutions and adaptations to tailor the store perfectly to their needs. Latori was already a Shopify agency before we became an official Shopify partner. The official partnership started around 2015 and this expertise quickly earned Latori the reputation of being experts in customized store solutions.
Since 2019, we have been proud to be one of the leading Shopify agencies with over 40 experts as a Shopify Plus Partner. Our mission is to create online stores that are tailored to the specific needs of our customers and to make their e-commerce businesses more effective and future-proof. Since 2025, we have also been one of the few Shopify Platinum Partners—the highest partner level in the new Shopify Partner Program worldwide.
Why Latori became a Shopify Partner
Our decision to become a Shopify Partner and Shopify Plus Partner was a strategic move to offer even more benefits to our customers. The Shopify Partner Program gives us access to exclusive resources and technologies that are essential for the development and customization of online stores. Through this partnership, we can ensure that our customers benefit from the latest features and developments of the platform.
Before the Shopify Partner Program became known in Germany, we were already active as a Shopify agency. We joined the partner program around 2015, when it was still in its infancy. However, becoming a Shopify Plus Partner was a demanding challenge. To achieve this status, we had to prove that we had successfully converted a certain number of Shopify Plus leads.
Thanks to the support of Hain Joubert, our partner manager at the time, and our successful projects such as Babbel for Business and Harper Collins & Cora, we were finally able to achieve Shopify Plus Partner status. This made us the very first Shopify Plus partner agency in the DACH region in 2019!
Since becoming an official Shopify Plus partner in 2019, we have implemented numerous successful enterprise projects and were initially named a Premier Partner in 2025 and, just a few months later, one of the first Shopify Platinum Partners — a recognition of outstanding achievements in the Shopify ecosystem.
What benefits do our customers get from the partnership
As a Shopify Partner Agency, we offer our customers numerous advantages:
Access to the latest features and technologies: As a Shopify Partner, we have direct access to the latest features and updates of the Shopify platform. This enables us to always offer our customers the latest and most powerful e-commerce solutions.
Customized and individual solutions: Our role as a Shopify Platinum Partner allows us to precisely implement specific requirements of our customers. This means that we can develop online stores that are precisely tailored to the needs and wishes of our customers.
First-class support and fast problem solving: Through our close collaboration with Shopify, we have access to specialized support resources. This ensures that we can respond quickly to technical issues and challenges to keep our customers' online stores running smoothly.
Optimal performance and scalability: We combine our expertise with Shopify's powerful tools to ensure that our clients' online stores function optimally and remain performant even as their business grows.
Exclusive training and resources: As part of the Shopify Partner Program, we receive regular updates and access to special resources that allow us to continuously expand our knowledge and provide our customers with first-class advice and support.
Why we value working as a Shopify Partner Agency so much
Our partnership with Shopify is not only important to us, but also to our customers. Here are some reasons why we value this collaboration so much:
Innovation and continuous development: Shopify is known for its innovation and continuous development. This dynamism enables us to stay at the cutting edge of technology and offer our customers modern and future-proof e-commerce solutions.
Shared values and goals: Shopify's values, such as customer focus and innovation, are in line with our own way of working. This common ground promotes effective and harmonious collaboration that benefits our customers.
Growth opportunities for our customers: The partnership allows us to offer our clients not only the latest trends and technologies, but also to develop customized solutions that keep pace with their business growth.
Access to a strong community: The Shopify community provides us with valuable networking opportunities and exchange with other experts. This strengthens our knowledge and skills, which ultimately benefits our customers.
Vom Shopify Plus Partner zum Shopify Platinum Partner
Shopify has redesigned its partner program and introduced an innovative, multi-tiered system designed to optimize partner collaboration and further boost global commerce. There are now clear distinctions between Service and Technology Partners, complemented by new tiers such as Registered, Select, Plus, Premier and Platinum to provide more targeted support. This change marks the end of the Plus Partner Program and makes way for a modern model that emphasizes performance, innovation and collaboration.
We have summarized more information about the new Shopify Partner Program in another article.
Conclusion
The partnership between Latori and Shopify is an essential part of our success as a Shopify partner agency. This close cooperation enables us to offer our customers customized, high-performance and future-proof online store solutions. If you are looking for an experienced partner for your online store, we look forward to working with you to achieve your e-commerce goals.
For more information or assistance with your Shopify project, please do not hesitate to contact us. Contact us to find out more about our services as a Shopify partner and how we can help you make your online store a success.
Frequently asked questions about the Shopify partnership
What is Shopify Partners?
Shopify Partners is a program from Shopify that allows individuals and businesses to partner with Shopify to provide solutions for Shopify store owners. Shopify Partners can earn money through various activities by helping Shopify merchants create, optimize or operate their online store. The program is aimed at developers, designers, marketers, consultants, app developers and agencies that provide services around the Shopify platform.
How do you become a Shopify partner?
To become a Shopify Partner, you must first sign up on the official Shopify Partner website and create a Partner account. After you complete your registration, you can immediately start using free developer stores, tools and resources to create or optimize Shopify stores for customers. Depending on your performance and the number of customers you acquire, you can advance to higher partner levels and enjoy additional benefits.
Is it worth becoming a Shopify partner?
Yes, it can be worthwhile to become a Shopify Partner, especially if you're in e-commerce, web development, design or online marketing. There are many ways to monetize, and Shopify offers many resources to help you in your work. The Partner Program offers flexibility and the chance to work with one of the largest and fastest growing e-commerce platforms.
What does it mean to be a Shopify Platinum Partner?
Shopify Platinum Partner status is the highest level available in the Shopify Partner Program. It is only awarded to a small, select group of agencies and stands for outstanding technical expertise, strategic collaboration with Shopify, and tailored support and preferential access to resources for customer projects. Customers benefit from this close cooperation, which goes beyond the advantages of classic Shopify or Shopify Plus partnerships.
Difference between Shopify Partner, Shopify Plus Partner, and Shopify Platinum Partner
The difference between Shopify Partner, Shopify Plus Partner, and Shopify Premier and Platinum Partner lies in their level of experience and technical expertise: Shopify Partners support small and medium-sized businesses with basic knowledge, while Shopify Plus Partners specialize in large, fast-growing companies with complex projects and in-depth experience in scaling and system integrations. Shopify Premier Partners represent a high level that agencies receive for proven success and strong customer relationships in the Shopify ecosystem. Shopify Platinum Partners represent the highest level and are characterized by excellent technical expertise, strategic collaboration with Shopify, and enterprise experience, offering businesses maximum security, innovative advantages, and customized enterprise-level solutions.
In short, the higher the partner status, the greater the expertise, project complexity, and strategic value for businesses.
