B2B
B2B commerce is a great way for retailers to expand their business and build long-term, profitable customer relationships. In the B2B environment, customers are businesses that purchase, process or resell goods or services for their own business. Shopify offers the flexibility and extensibility needed to succeed in B2B ecommerce.
We support these retailers
B2B commerce - what is it?
B2B commerce, or business-to-business commerce, refers to the electronic trade of goods and services between companies. In the B2B environment, companies buy and sell products or services that they need or process for their own business purposes to other companies. The basic structure of a B2B online store is similar to that of a B2C store, but merchants should consider specific factors such as pricing, target customer groups and the overall concept. With Shopify B2B, merchants can choose from 3 concepts: B2C and B2B in the same store, standalone B2B online store or “B2B on Shopify” with Shopify Plus. We have already supported some well-known brands with their B2B stores and we can also help with your project!
Strategy
We work with you to develop the right strategy for your company. In doing so, we define clear goals, such as increasing sales, customer acquisition or process optimisation. We also find out which B2B model is right for you, e.g. a separate B2B store or B2B and B2C in the same store.
Integration
We seamlessly connect your existing systems such as ERP, CRM and accounting software to Shopify. This ensures smooth data exchange and efficient business processes. We make the necessary adjustments to ensure that the B2B store meets your needs.
Marketing
We would be happy to help you develop an appropriate marketing strategy for your B2B store in order to address the target group and acquire business customers. This can include digital marketing, content marketing, email marketing and targeted advertising on relevant platforms.
This is how we proceed as an agency
Planning and preparation
The first step is to discuss your requirements for your online store. We clarify questions such as product range, customer segments, pricing, ordering process, integration with existing systems, etc. We then discuss the strategy for the B2B online store. This includes defining goals, determining target groups, selecting sales channels and the pricing structure.
Realization and implementation
The implementation of your store includes the design of a user-friendly portal, individual pricing and order processing. An appealing and user-friendly design is crucial. We ensure that the store design offers easy navigation and an overview for business customers. Depending on the specific requirements, we will make the necessary adjustments and integrations. This can include setting up customized pricing structures, ERP integrations, customer group management and more.
Testing and training
Before we hand over the online store to you, we test it extensively. This includes testing the order process, payment processing, user registration and more. We are also happy to train you in the use of Shopify so that you can easily make changes yourself in the future. It is important to continuously monitor the store and adapt it to changing market conditions to ensure long-term success.
We support these Shopify B2B stores: Neuland
Neuland's online store serves both B2C and B2B customers. After logging in, customers see the same content, but with different pricing, which is linked to individual customer discounts, among other things. We were happy to support Neuland in the implementation of their B2B strategy.
Selecta
The implementation of the Selecta Management AG stores was an extensive project. Selecta operates 6 multilingual and internationally oriented stores. In order to efficiently manage customer-specific prices, delivery terms and products, the Latori backend team developed a customized Shopify app. This application reads, organizes and transfers this information to the Shopify system.
e.GO
For e.GO Mobile, the German electric car manufacturer, we developed a brand new online store on Shopify Plus. This project had some notable features, including a configurator for customizing e.GO cars and a dedicated dealer portal. The e.GO Mobile Shop is available to both dealers and end customers. Customers can save their configurations and even lease an e.GO car directly in the store. Dealers have the opportunity to purchase e.GO cars for their customers and create customized offers.
Further examples
Let's talk!
ADVICE FROM SHOPIFY EXPERTS!
Co-Founder & CEO
Consultant
Why B2B retailers should rely on a B2B online store
B2B trade is one of the most important e-commerce structures. B2B commerce should rely on a B2B online store as it offers numerous advantages. As a primarily digital commerce channel, a B2B store allows customers more efficient ordering processes, customized pricing, 24/7 customer access and the ability to reach a larger customer base worldwide. A store is also a flexible platform that allows retailers to leverage and grow their e-commerce revenue. It also offers the opportunity to automate processes and logistics, reduce costs, increase customer loyalty and provide more security for purchases. Overall, a B2B store offers the opportunity to optimize the business and gain a competitive advantage over other sellers. With a B2B store, companies can provide their customers with compelling offers that provide superior experiences and the highest levels of customer loyalty.
That's why Shopify is the ideal solution for your store:
Shopify is a powerful solution for the B2B e-commerce market as it can be perfectly adapted to the complex requirements of this particular business. Shopify offers flexible functions for customer-specific pricing, product variants and individual access rights. The centralized management of orders, customers and products facilitates the scaling and operation of B2B stores. Integration with third-party applications and ease of use make Shopify the ideal choice to quickly and efficiently launch and grow a B2B online presence. Shopify also invests heavily in security measures and is PCI-DSS certified. This ensures that sensitive customer data is securely protected and data protection regulations are adhered to.
