Vitafy

Shopify Plus
Design
Migration
PIM-Integration
Sportgruppe im Fitnessstudio.

Vitafy

Vitafy, a leading provider of fitness and nutritional supplements, has successfully launched its first brand store, Bodylab24.ch, on Shopify Plus. The aim of the project was to replace the previous Magento infrastructure, implement a customized design and optimally map central business processes such as pricing logic, product maintenance and order management in Shopify.

To the website
Sporternährungsprodukte von Bodylab: ein schwarzer Shaker, ein 2kg-Behälter mit Molkenprotein und ein 500g-Behälter mit Kreatinmonohydrat vor einem dunklen, gesprenkelten Hintergrund.

Challenge / Goal

  • Migration from Magento to Shopify Plus

  • Implementation of an individual design based on the Impact theme

  • Development of a custom pricing logic according to Vitafy's requirements

  • Optimization of user guidance and general UI/UX

  • Development of an interface between the PIM system and Shopify

  • Creation of individual logics for order management and backordering

Laptop displaying an online shopping page with a focus on a creatine supplement and a checkout sidebar.
Laptop displaying a webpage for Bodylab Whey Protein, featuring product details, pricing, and images of the protein container surrounded by fruits.
A laptop displaying a fitness website with a muscular man, promotional text, and discount offers.

Implementation

As part of the project, the previous Magento store was successfully migrated to Shopify Plus. The customized design (developed by another agency) was implemented on the Impact theme and technically fully integrated into Shopify.

A key technical challenge was the development of a customized pricing logic that is tailored to Vitafy's internal processes and requirements. In addition, various front-end adjustments were made to strengthen user-friendliness and brand impact.

An interface to the PIM system was implemented for efficient product data management. In addition, an individual solution for order management and backordering was developed to map even complex order processes reliably and scalably.

Further examples

Drei Sorten SHEKO-Proteinshakes.
SHEKO Logo
Frauen in bunter Activewear und verschiedenen Stilen.
Gymondo Logo
Reference link
Boards & More Logo
Sportgruppe im Fitnessstudio.
Reference link
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