Ooia

Ooia
Ooia, formerly ooshi, is one of the market leaders in period underwear. Nursing bras, accessories and everyday underwear can also be found at ooia. As a D2C retailer, ooia sells its products to its large customer base via a Shopify Plus shop. Together with Latori, the online store is constantly being developed.

Herausforderung / Ziel
Theme Update
PDP Redesign
Quantity discount
Upsell function in the shopping cart
Pagespeed optimization
Gift function in the shopping cart

Implementation
We took over ooia as an existing store and have since worked with the ooia team to optimise many aspects of the front end. We are constantly working on new features and solutions to professionalise the store and adapt it to the needs of our customers. Implementations in the ooia store include a gifting feature and a feature that allows for quantity discounts in the shopping cart. The theme has also been completely renewed, optimising the speed of the site.