Neuland

Shopify Plus
B2B
Migration
Neuland

Neuland

Neuland is an innovative e-commerce company specialising in high quality products for the education and seminar sector. The Neuland range includes a wide variety of products including flipcharts, pens and markers.

To the website
Marker und eine gepunktete Notizbuchseite mit verspielten Kritzeleien und den Worten „neuland Fine One“ in stilisierter Schrift.

Challenge / Goal

  • Migration from Shopware 5 to Shopify Plus

  • Shop design

  • B2B extension

  • Sendinblue integration

  • Loyalty program/wave integration

  • Nosto integration

  • GA4 integration

Description of Company Image
Description of Company Image
Description of Company Image

Implementation

Neuland decided to move from Shopware 5 to Shopify Plus. As part of the migration, we transferred all data to the new system. Our designers and front-end experts implemented the design. Another request from Neuland that we realised was the extension of the B2C shop to B2B.

After logging in, customers will see either the B2C or B2B store. Here, Neuland's business customers can now order markers, flipcharts and other accessories for their company at special prices.

We also integrated and configured various applications and systems, including Sendinblue for email marketing, Growave for loyalty programmes and Nosto for recommendations. We also successfully connected GA4 for analytics. We will continue to support Neuland with online store implementations in the future.

Further examples

Newsletter
, um das Newsletter-Formular zu laden.
Shopify Usability Award Logo
We value all our customers, users and readers, regardless of whether they are female, male, diverse or non-binary. For the sake of readability, we refrain from using gender asterisks and continue to use the generic masculine. We expressly address everyone. Please also note that we have slightly adapted quotations for better linguistic understanding.
Shop Usability Award Winner 2023