Kärcher
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Kärcher
Kärcher is the world's leading supplier of cleaning equipment, based in Winnenden, Germany. Its product range extends from high-pressure cleaners and steam cleaners to vacuum cleaners. The products are renowned worldwide for their quality, innovation, and performance.
Challenge / Goal
Migration from WooCommerce to Shopify in three countries (Moldova, Georgia, Kazakhstan)
Implementation in accordance with strict corporate design guidelines and style guides
Integration of country-specific payment methods and checkout requirements
Consistent brand perception across all markets
Optimization of the theme for multilingual content and different currencies
Accompanying consultation
Implementation
We successfully migrated three international online stores from WooCommerce to Shopify for our client Kärcher. The migration included not only product data and content, but also the complete integration of the respective country-specific payment providers for a smooth checkout process.
These three shops (Moldova, Georgia, Kazakhstan) served as proof of concept in 2023 and laid the foundation for Kärcher's international Shopify project. We provided consulting services to support the implementation in major markets, from workshops and demo phases to questions about localization, checkout requirements, integration of ERP and CMS systems, and the decision between Expansion Stores and Shopify Markets. Kärcher handled the actual programming itself, while we contributed our expertise in structure, processes, and best practices.
Special attention was paid to strict compliance with brand guidelines. The existing Shopify theme was therefore adapted visually and functionally to the official style guide. Complex requirements such as multilingual content and regional settings were also taken into account to create a consistent and localized brand experience.
