Fahrrad.de
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Fahrrad.de
Latori supported fahrrad.de in its comprehensive relaunch and migration from Salesforce to Shopify Plus. The goal was to set up a new technical infrastructure for six online stores within just six weeks while securely transferring valuable data.
About the Client
For many years, fahrrad.de has been a top destination for online bicycle purchases, catering to recreational cyclists, commuters, and sports enthusiasts alike with a wide range of products. Following the bankruptcy of Signa Sports United in March 2024, the original founder, René Köhler, retook control of the brand, purchased valuable assets—such as the domains—from the bankruptcy estate, and initiated a comprehensive relaunch.
All the facts at a glance:
- Client
- fahrrad.de
- Industry
- Bicycles, E-Bikes & Accessories
- Solution
- Shopify Plus
- Previous System
- Salesforce Commerce Cloud
- Markets
- 6 international markets
- Languages
- 4 additional languages, including French and Dutch
- Apps & Tools
- Klaviyo, Gorgias, Wishlist King, Kimonix
- Specific Features
- POS Integration, Purchasing Advisor, Frame Size Calculator, Leasing & Financing
Challenge / Goal
With the founding of fahrrad.de Bikester GmbH, the company made a conscious decision to move away from its previous Salesforce Commerce Cloud platform and rebuild its technical infrastructure from the ground up. The challenge was to find a system that would work reliably, quickly, and seamlessly “out of the box.”
The main focus was on the following:
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- Migration from Salesforce to Shopify Plus within just 6 weeks
- Implementation of 6 online stores in 3 languages, as well as a POS integration for the retail locations in Germany
- Secure migration of orders, customer data, and products
- Implementation of internationalization and multilingual capabilities
- Integration of specific payment methods such as leasing and financing options
Our Solution
For the relaunch of fahrrad.de, Latori chose Shopify Plus as its central commerce platform. The solution makes it possible to support multiple international markets within a scalable system architecture while managing core commerce processes through a single platform.
Shopify Markets made it possible to efficiently structure the international stores and accommodate country-specific requirements. In addition, custom features for product search and purchasing advice were implemented, along with specialized integrations for marketing, customer service, merchandising, leasing, and financing.
With Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreMigrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreA successful Shopify implementation doesn't end with the store itself. We integrate Shopify with SAP, Microsoft Dynamics, Akeneo, or custom legacy systems and create automated processes for a scalable system architecture. Say goodbye to manual data syncs!
Learn moreNothing has revolutionized the Internet more than international connectivity. Borders are disappearing, and this is clearly evident in e-commerce as well. We no longer shop only within our own country, but worldwide. Shopify also offers you the opportunity to sell internationally. There are several ways to sell internationally with Shopify. Our consultants will help you find the right one for you.
Learn moreWith Shopify Plus, we lay the technical foundation for sustainable growth in enterprise e-commerce. As a certified Shopify agency, Latori handles ERP integrations, custom development, and day-to-day operations so your teams can focus on your core business.
Learn moreMigrating from Shopware, Spryker, or Adobe Commerce (Magento) to Shopify Plus requires experience and a clear migration strategy. As a Shopify agency, we ensure the secure transfer of data, SEO structures, and integrations—without any downtime.
Learn moreImplementation
Agile Migration and Store Development
The Latori team first rebuilt the store’s structure so that, in the next step, all relevant data—such as orders, customer profiles, and product information—could be securely transferred. At the same time, the product data was comprehensively revised and maintained to ensure optimal display in the new front end.
Internationalization and SEO Strategy
Internationalization was a key component of the project. Latori expanded the online store to include four additional languages, including French and Dutch, to meet the needs of an international customer base. This was complemented by the development of a country-specific SEO strategy, which ensures the successful visibility of fahrrad.de in every market.
UX Optimization and Customer-Centric Features
To enhance the shopping experience, useful features such as a buying guide and a frame size calculator were integrated. In addition, Latori programmed a special filter function for the subcategories on the Collection Page to make it significantly easier for customers to search for products.
Seamless Tool and Payment Integration
Shopify’s functionality was specifically expanded through the installation and configuration of various apps. These include Wishlist King for wish lists, Klaviyo for newsletters, Gorgias for customer service, and Kimonix as a merchandising optimization platform. Specific payment processes related to bike leasing, as well as financing through Targobank, were also successfully integrated into the store.
Further examples
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If you are looking for a bike or e-bike, you have probably already come across Boc24, boc24.de or B.O.C.. At the BIKE & OUTDOOR COMPANY GmbH & Co. KG you will find everything you need to know about bikes, from spare parts, clothing and protective equipment to ready-to-use bikes.
About boc24-bicycles project)
Next.e.GO Mobile is one of the most promising German start-ups in the electric car sector. Its Shopify Plus shop allows customers and dealers to put together the right car and order it at an affordable price.
About Next.e.GO Mobile project)
Vitafy, a leading provider of fitness and nutritional supplements, has successfully launched its first brand store, Bodylab24.ch, on Shopify Plus. The aim of the project was to replace the previous Magento infrastructure, implement a customized design and optimally map central business processes such as pricing logic, product maintenance and order management in Shopify.
About Vitafy project)
Boards & More is one of the leading manufacturers of water sports equipment, e.g. for stand-up paddling, windsurfing and kitesurfing.
About Boards and More projectThe result
Since the migration, fahrrad.de’s on-site performance has shown a significant improvement month after month. To measure this, the company uses, among other metrics, “Average Revenue per Visitor” as a key indicator, which clearly demonstrates the positive effects of the ongoing adjustments.
Key results at a glance:
Successful migration from Salesforce to Shopify Plus in a record time of just 6 weeks
Efficient international scaling via a single Shopify Markets instance
Seamless integration of 6 online stores and a POS connection for brick-and-mortar locations
Significantly improved shopping experience through new filters, purchase advisors, and frame size calculators
Seamless integration of specialized e-commerce tools (including Klaviyo, Gorgias, and Wishlist King)
Future-proof foundation for the weekly rollout of new features and optimizations
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Jennifer Geiß, Head of Shop & Data Management, fahrrad.de Bikester GmbH
“Shopify was the right choice for us because it allowed us to set up a high-quality international online store very quickly, which we are now expanding and optimizing step by step. (...) We are very satisfied with Latori. Our project manager and the development team are not only highly skilled, but they also fit in very well with our team on a personal level.”
Frequently Asked Questions About the fahrrad.de E-Commerce Project
Why did fahrrad.de switch from Salesforce Commerce Cloud to Shopify Plus?
As part of its relaunch, fahrrad.de chose Shopify Plus to build a modern, scalable, and flexibly expandable commerce platform. Shopify Plus makes it possible to centrally manage international markets, connect existing systems via integrations, and continuously develop new features.
How is the migration from Salesforce to Shopify Plus typically carried out?
As part of the migration process, Latori transfers the relevant product, customer, and order data from Salesforce Commerce Cloud to Shopify Plus while simultaneously setting up the new store structure. For Fahrrad.de, the complete migration and setup of the new infrastructure were completed within six weeks. Data quality, international requirements, and existing commerce processes were taken into account throughout the process.
How were six international online stores technically implemented?
The six international stores were built on Shopify Plus and Shopify Markets within a unified commerce architecture. This allows markets to be managed centrally while accommodating country-specific requirements such as languages, content, and SEO structures.
How does fahrrad.de help customers choose the right bike?
Custom features such as a buying guide and a frame size calculator were implemented for fahrrad.de. In addition, an advanced filter function on the collection pages makes it easier to navigate the extensive product range. This allows customers to select products more precisely based on their individual needs.
How does fahrrad.de connect its online store with brick-and-mortar locations?
Brick-and-mortar retail was integrated into the new commerce infrastructure through the POS connection. This creates a technical foundation for a stronger connection between the online store and physical locations. Additionally, processes for bicycle leasing and financing through TARGOBANK were integrated into the commerce solution.
