Charme du Cheval
Charme du Cheval
Charme du Cheval is a company owned by the Graschi family. Out of love for animals and fair equestrianism, the family business offers sustainable products for horses and owners online. Founded in 2022, the family puts its heart and soul into the business.
Challenge / Goal
Store setup with Shopify
Design implementation and frontend customisation
Implementation of Plentymarkets as ERP system
Setup of Shopify POS (Shopify cash register) for personal sales at trade fairs
Implementation of the social media channels (Facebook and Instagram)
Maintenance of the blog
Integration of Klaviyo as a newsletter tool
Implementation of Google Analytics and the Usercentrics cookie banner
Configuration of apps, e.g. Trusted Shop
Marketing activities, e.g. banners, content maintenance, discount vouchers
Implementation
CdC Reitsport is a start-up, so it was important for the Graschi family to be taken by the hand. Communication was a particularly important component in creating and adapting the online shop to the wishes and needs of the customers.
Once the shop was ready, CdC Reitsport provided the design and our developers implemented it. Further adjustments to the front end followed. In addition, a number of marketing measures were implemented, such as maintaining the blog, connecting to social media channels and using the Klaviyo newsletter tool. Our team also configured several Shopify apps, the Shopify POS checkout system, the Plentymarkets ERP system and the legally compliant cookie banner from Usercentrics. The CDC Reitsport online store went live successfully after a tight three month timeframe and the Graschi family are more than satisfied.
Further examples
