AMC
AMC
AMC is one of the world's leading manufacturers of high-quality kitchen products, with a focus on innovative cookware. Since 1963, AMC has operated a direct sales model with over 12,000 consultants in more than 30 countries and headquarters in Switzerland.
Challenge / Goal
UX/UI support for the online store
Customization and expansion of the existing store
Integration of the consultant search with direct contact option
Development of a proxy app for the integration of new country stores
Implementation
Particular attention was paid to optimizing the user experience (UX) and design (UI). The frontend and backend teams worked closely together to create a consistent and appealing solution that is both functional and visually appealing.
As part of this project, the existing AMC store was expanded to include additional country stores. A proxy app was developed to ensure smooth integration. This controls the advice and sales of the sales consultants and is therefore essential for direct sales.
The enhancements include the seamless integration of new markets and the adaptation of the store and proxy app to meet the needs of international customers. In addition, an advisor search function has been integrated to help searchers find their nearest AMC advisor more quickly.
Further examples
