Latori Best Price Indicator

Latori Best Price Indicator tracks all price changes of product variants in your store and stores them in the database. If you want to display a discount with Shopify, you also need to inform your customers of the lowest price in the last 30 days (or more, depending on your settings). The Best Price Indicator does this for you and automatically displays the lowest price. This way you can easily comply with the Price Indication Ordinance with Shopify.

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What does the EU Price Indication Regulation stipulate?

This regulation applies when retailers make promotional statements about reducing the price of a product. Retailers selling in the EU must state the lowest price of a product when offering discounts. A period of at least 30 days must be taken into account. This ensures that consumers are protected from false and artificially created discounts. Examples of the Price Indication Ordinance are:

  • A percentage discount, e.g. 20% discount

  • A fixed discount amount, e.g. €25 discount

  • A new, lower price that is displayed together with a previous higher price, e.g. "now only €50, previously €100" or "€50/€100".

  • A lower starting price that will increase in the future, e.g. "now €50, soon €100".

  • An advertising campaign that gives the impression that the discount corresponds to the value of the tax, e.g. "Pay no VAT today".

  • Advertising techniques designed to create the impression of a discount, e.g. advertising a flash sale, a special offer, a Black Friday deal, a Cyber Monday special, a promotional price.

Why Latori Best Price Indicator?

Easy installation, even without knowledge

Automatic, precise display

Compliance with EU regulations

User friendly view

Regular synchronization

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